Automate the tasks that
keep you from scaling
Start automating manual tasks. Turn hours of repetitive order tasks into instant, error-free actions that unlock efficiency.
Testimonials
“With Linnworks, we’re able to have 100% data visibility and transparency, so we can identify where the inefficiencies are and drive the cost out of the system through those kinds of initial inefficiencies.”— Mehmetcik Kalay, European CEO, Spreetail
“Linnworks provided a robust ecommerce operations solution that effectively handled inventory and order fulfillment, ensuring smooth operations across multiple channels and geographies.”— Rebecca Smart, Managing Director, Autonative
“Linnworks is an essential partner as we scale our eCommerce operations to 15% of our overall business.”— Jon Fawcett, Director of Global eCommerce at Turtle Wax Europe Limited, Turtle Wax
“Once Linnworks came in, we started expanding to thousands of orders per day thanks to the uber-efficiency it allows for our business.”— Phil Wright, HomeScapes
“We achieved our multimillion-dollar revenue target in the first year. We simply couldn’t have achieved this with our old system. Linnworks has been absolutely critical to our international growth.”— Rich, Co-Founder, Source BMX
Everything you need to
run your
Set up new rules in minutes
Forget complex coding or reliance on external consultants. The Rules Engine provides a visual, intuitive interface that makes automation accessible to anyone. You can easily build flowcharts that reflect your business logic and set up new rules in minutes, putting powerful control back in your hands.
“We now have a one-click workflow from order routine to printing labels for pick, pack and dispatch.”
Build your perfect automation sequence
The Rules Engine monitors new orders and instantly applies actions, only when your predefined conditions are met. This heavily customizable engine executes the complex, perfect sequence you’ve designed, guaranteeing reliable and consistent processing for every order that enters your system.
“With Linnworks, everything is integrated automatically and linked together. All we need to do is press a button and then it’s out the door.”
Maximize profit and save hundreds of hours
Stop wasting time—our users save hundreds of hours monthly. The Rules Engine automatically calculates and assigns the most cost-effective carrier and service based on order requirements. This operational efficiency directly maximizes profit and frees your team from time-consuming, repetitive manual tasks.
“With Linnworks, we can get through more orders with fewer people, saving us major time and money long term.”
Unlock flawless fulfillment and delight customers
Replace manual effort with perfect, rule-based accuracy. The system ensures the right handling, shipping, and documentation are applied to every order, the first time. This consistent process means fewer returns, faster deliveries, and a guaranteed seamless experience that delights your customers.
“After we were set up with Linnworks, we reached a fulfillment success rate of 23x more orders in the first month and a 98% reduction in human error.”
Scalable, high-volume automation
Remove the bottlenecks that prevent growth. The Rules Engine is built to transform high-volume, repetitive tasks into instant, error-free actions. Your team can focus on strategic priorities and effortlessly handle peak season surges and exponential growth.
“The platform handles our seasonal peaks effortlessly and made it possible for us to expand into exciting new channels like TikTok Shop and Shein.”
Ecommerce automation 101
Discover how ecommerce automation can free up your team and eliminate daily chaos in your online business.
Rules engine FAQs
Get answers to our most asked questions about our plans
The Rules Engine automates virtually any action in your order lifecycle. Key automations include:
Order Routing & Organization: Assigning orders to specific locations/warehouses, sending orders to folders, and routing to fulfillment networks.
Shipping Optimization: Automatically applying the correct carrier and postal service based on weight, destination, or delivery speed.
Order Content & Customization: Automatically adding items, special services (like gift wrapping), and internal or external notes to an order.
Compliance & Tagging: Assigning tags or identifiers for special handling, compliance, or high-value orders.
Workflow Control: Parking, locking, or splitting orders (by value or weight) for review or to meet carrier limits.
Yes. You have full control over your automation. You can easily enable, disable, or adjust individual rules at any time, giving you the flexibility to adapt to seasonal needs or temporary promotions without hassle.
Yes.
There is no functional limit to the number of rules you can create based on your Linnworks plan. A single incoming order can flow through and trigger a number of different, relevant rules in sequence, ensuring full automation coverage.
Yes. We are constantly looking to expand the power of the Rules Engine. We prioritize adding new rule conditions and actions based on customer feedback and evolving market demands to ensure you always have access to cutting-edge automation capabilities.
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Linnworks Advanced
product tour
Sync inventory, create listings on the top marketplaces, automate fulfillment routing, and lots more with Linnworks Advanced, the all-in-one IMS platform for multichannel retailers.
Linnworks live demo: how to master inventory management
Master inventory management with Linnworks. Centralize stock and automate updates across all your sales channels effortlessly.
Discover how Linnworks
Discover how Linnworks’ powerful automation and unified platform are driving tangible results for our customers. Read their stories and learn how they’ve optimized their workflows, expanded their reach, and accelerated their growth with Linnworks.
“The ability to quickly update SKUs and sync inventory levels means I don’t have to worry about overselling or underselling, freeing up my time to focus on the business.”
Shaun O’Brien
Company Director, Direct Plants
How Tootonic experienced significant growth using Linnworks automated inventory and warehouse management
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