Save 52+ hours a month with AI-powered ecommerce automation
Online retailers average 15,000 manual actions a month. Spotlight AI finds the ones costing you the most time and our fully-customizable Rules Engine puts them on autopilot. The result: automated order processing that cuts errors, speeds up fulfillment and helps you scale without increasing headcount.
Testimonials
“Spotlight AI doesn’t just inform you about tasks you can automate, it tells you how many manual tasks you have done and how many hours you have spent.”— Narendra Tharwani, Senior Operations Manager, Dynergy
“Linnworks provided a robust ecommerce operations solution that effectively handled inventory and order fulfillment, ensuring smooth operations across multiple channels and geographies.”— Rebecca Smart, Managing Director, Autonative
“Linnworks is an essential partner as we scale our eCommerce operations to 15% of our overall business.”— Jon Fawcett, Director of Global eCommerce at Turtle Wax Europe Limited, Turtle Wax
“Once Linnworks came in, we started expanding to thousands of orders per day thanks to the uber-efficiency it allows for our business.”— Phil Wright, HomeScapes
“We achieved our multimillion-dollar revenue target in the first year. We simply couldn’t have achieved this with our old system. Linnworks has been absolutely critical to our international growth.”— Rich, Co-Founder, Source BMX
Powerful automation and AI to
run your
Spotlight AI saves 52 hours a month
Most ecommerce automation software makes you figure out what to automate yourself. Spotlight AI monitors your team’s activity inside Linnworks, quantifies the hours lost to repetitive manual tasks and recommends the exact rules to eliminate them. Recommendations refresh weekly as your business evolves.
“We now have a one-click workflow from order routine to printing labels for pick, pack and dispatch.”
Stop bleeding margin on carriers
The Rules Engine assigns the right carrier and service for every order based on criteria you define. Weight, destination, delivery speed, channel requirements. Set your logic once. Every order that follows gets assigned the perfect carrier so you never have to worry about overpaying for your shipping.
“With Linnworks, everything is integrated automatically and linked together. All we need to do is press a button and then it’s out the door.”
Unlimited rules. Exact logic, automated
Every new order is instantly evaluated against your rules. Route Amazon orders to a specific warehouse. Send international shipments to DHL. Tag fragile items for special handling. A single order can trigger multiple rules in sequence for complete ecommerce fulfillment automation.
“With Linnworks, we can get through more orders with fewer people, saving us major time and money long term.”
A 98% reduction in human error
Linnworks ecommerce automation applies the right handling, documentation and shipping service to every order before it ships. The rules fire the same way whether you’re processing 50 orders a day or 5,000. Rinkit processed 23x more orders in their first month with a 98% drop in errors. Fewer returns. More repeat business.
“After we were set up with Linnworks, we reached a fulfillment success rate of 23x more orders in the first month and a 98% reduction in human error.”
1.2 million peak decisions. No extra staff.
The Rules Engine powered 1.2 million decisions for Linnworks sellers in a single peak period. And as your order volume grows, Spotlight AI ensures you grow with it. It continuously identifies new repetitive work your team is doing and recommends the exact automations to eliminate it. More orders, same team, fewer errors.
“The platform handles our seasonal peaks effortlessly and made it possible for us to expand into exciting new channels like TikTok Shop and Shein.”
Ecommerce automation 101
Discover how ecommerce automation can free up your team and eliminate daily chaos in your online business.
CUSTOMER STORIES
Discover how Linnworks
How Rave Coffee achieved a 100% increase in orders with Linnworks
Read full case study
How Sock Snob enhanced efficiency and marketplace connectivity with Linnworks
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“The ability to quickly update SKUs and sync inventory levels means I don’t have to worry about overselling or underselling, freeing up my time to focus on the business.”
Shaun O’Brien
Company Director, Direct Plants
How Tootonic experienced significant growth using Linnworks automated inventory and warehouse management
Read full case studyEcommerce automation FAQs
Get answers to your most asked questions.
Virtually any repeatable action in your order lifecycle. Common automations include routing orders to specific warehouses or fulfillment locations, assigning the correct carrier and postal service based on conditions you define, tagging orders with identifiers for special handling or compliance, assigning orders to specific folders and splitting orders by value or weight. You can also lock or park orders for manual review. You define the conditions. The Rules Engine applies them to every qualifying order automatically.
Yup. You have full control over every rule in your automation setup. Enable, disable or adjust individual rules at any time. This makes it simple to adapt to promotions, seasonal shifts or changes in your fulfillment strategy without disrupting the rest of your workflows.
Absolutely. The Rules Engine is included in every Linnworks plan. There are no feature gates or add-on fees to access it.
No. There is no functional limit to the number of rules you can create. A single incoming order can flow through and trigger multiple rules in sequence, so you can build layered automation that covers every stage of your order lifecycle. Simple operations might need a handful of rules. Complex multichannel retailers can build hundreds. The engine handles both.
Ecommerce automation is the process of replacing manual, repetitive tasks in your online retail operation with rules-based workflows that execute automatically. That includes things like order routing, carrier assignment, inventory updates, compliance tagging and fulfillment sequencing. Instead of your team making the same decisions hundreds of times a day, the system handles them instantly and consistently. The result is fewer errors, faster fulfillment and an operation that scales without requiring more headcount.
Manual order processing relies on people making the same decisions correctly, hundreds or thousands of times a day. That’s where errors happen. Wrong carrier. Missing documentation. Incorrect packaging. Automated order processing removes those decision points entirely. The Rules Engine applies your predefined logic to every order the same way, every time. Rinkit saw a 98% reduction in human error after implementing Linnworks. Consistent automation means fewer returns, fewer mis-ships and a better customer experience at any volume.
Most ecommerce automation software gives you the tools and leaves you to figure out what’s worth automating. Linnworks pairs the Rules Engine with Spotlight AI, which actively identifies your highest-impact automation opportunities and tells you exactly how to implement them. On top of that, your automation isn’t siloed. It connects directly to your inventory, warehouse operations, listings and shipping inside a single platform. A sale on any channel instantly updates stock everywhere, triggers the right fulfillment workflow and assigns the correct carrier without a manual step in between. That level of integration across 100+ channels is what separates Linnworks from standalone automation tools.
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