Sell on more channels. Manage every listing. Automate the rest.
Growing multichannel retailers choose Linnworks as their Cin7 alternative. 100+ integrations, native listing management across every marketplace, AI-powered automation and a support team that works alongside you from day one.
Trusted by 4,000+ modern retailers
100+ channel integrations
Add new marketplaces in minutes. Most are free. No limits
Manage listings in-platform
Create, edit and update listings across channels from one dashboard
AI-powered order automation
Custom order routing, carrier assignment and fulfillment workflows
Live in as few as 40 days
Dedicated onboarding specialists handle the heavy lifting for you
How does Linnworks compare to Cin7?
See where Linnworks pulls ahead on the features that matter most to multichannel retailers.
Order management
Centralized order organization and tracking
Inventory management
Native stock management tools, including automated updates
Reporting
Stock and sales analytics, as well as demand forecasting
Connectivity
100+ sales channel integrations
Listing management
Create and update hundreds of listings centrally across key marketplaces
70+ shipping integrations
A wide range of direct integrations with shipping providers
Shipping management
Built-in shipping management for label printing and shipment tracking
Unlimited integrations
Unlimited sales channels and shipping integrations as part of the subscription
Testimonials
“With Linnworks, we’re able to have 100% data visibility and transparency, so we can identify where the inefficiencies are and drive the cost out of the system through those kinds of initial inefficiencies.”— Mehmetcik Kalay, European CEO, Spreetail
“Linnworks provided a robust ecommerce operations solution that effectively handled inventory and order fulfillment, ensuring smooth operations across multiple channels and geographies.”— Rebecca Smart, Managing Director, Autonative
“Linnworks is an essential partner as we scale our eCommerce operations to 15% of our overall business.”— Jon Fawcett, Director of Global eCommerce at Turtle Wax Europe Limited, Turtle Wax
“Once Linnworks came in, we started expanding to thousands of orders per day thanks to the uber-efficiency it allows for our business.”— Phil Wright, HomeScapes
“We achieved our multimillion-dollar revenue target in the first year. We simply couldn’t have achieved this with our old system. Linnworks has been absolutely critical to our international growth.”— Rich, Co-Founder, Source BMX
Why growing retailers
100+ channels. Add them in minutes
Linnworks connects to over 100 marketplaces and sales channels, including Amazon, eBay, TikTok Shop, SHEIN and Temu. Adding a new channel is usually free, takes minutes and has no limit on quantity. Integrations are unlimited and included in your plan.
“Linnworks technical capabilities enables brands to have an end-to-end solution to scale to multiple marketplaces.”
Listings and channels in one dashboard
Create, edit, update and delete listings on most major marketplaces directly from Linnworks. Bulk pricing changes, inventory adjustments, description updates. All managed in one place so you never have to jump between platforms.
“The time processing our customer orders has saved us on average 2 hours a day, bulk listing products is simple and we are now feeding to 3 marketplaces and our website.”
Automation that fits your operation
Your workflows shouldn’t be forced into a template. The Rules Engine lets you build unlimited custom automations for order routing, carrier assignment, tagging and fulfillment. Spotlight AI goes further by surfacing the repetitive tasks eating your team’s hours and recommending the exact rules to eliminate them
“Spotlight AI doesn’t just inform you about tasks you can automate, it tells you how many manual tasks you have done and how many hours you have spent.”
Linnworks vs Cin7 FAQs
Get answers to your most asked questions.
The biggest gap is breadth. Linnworks connects to 100+ sales channels where Cin7 offers around 20. Linnworks includes native listing management so you can create, edit and update listings across many marketplaces from one dashboard. Cin7 doesn’t. And Spotlight AI gives you automated workflow recommendations that Cin7 has no equivalent for. If you’re selling on many channels and need flexibility, that gap widens fast.
Linnworks supports over 100 direct channel integrations. Cin7 carries around 20. That difference matters when you’re ready to expand into channels like TikTok Shop, SHEIN or Temu. With Linnworks, adding a new marketplace takes minutes, costs nothing and has no cap on quantity.
Yes. Linnworks lets you manage every listing across most major connected marketplaces from a single dashboard. Update pricing, edit descriptions, adjust inventory. All in one place. If you’re currently jumping between marketplace apps to manage what you’re selling, that friction disappears.
Linnworks support is available via chat, phone and ticketing. Our team responds in minutes and scores higher than Cin7 Core on G2 for support quality. When you need help, you get a person who knows your setup, not a ticket queue and a three-day wait.
Linnworks retailers can be up and running in as few as 40 days, depending on setup complexity. Our team works alongside you through the entire setup, not just pointing you to training videos. Cin7 users frequently describe onboarding as time-consuming, with multiple reviewers citing a heavy reliance on self-service learning rather than hands-on guidance.
Linnworks’ Rules Engine lets you build unlimited automations with no coding required. Define your own conditions for order routing, carrier assignment, tagging and fulfillment workflows. Cin7 takes more of a one-size-fits-all approach, which works if your operation fits their template but becomes a limitation as your complexity grows. For those with specific needs, our team or partners can work with you to build a completely customized workflow that matches your exact requirements.
Yes. When comparing Linnworks vs Cin7, the advantages are clearest for retailers who sell on many channels and need flexibility. 100+ integrations, native listing management, AI-powered automation and a support team that responds in minutes. No channel limits. No rigid templates. Just one platform that grows with you.
Two big ones. First, Linnworks includes native listing management across many connected marketplaces, so you can create, edit and update listings without leaving the platform. Cin7 doesn’t offer this. Second, Spotlight AI actively monitors your team’s activity and recommends the highest-impact automations to implement, giving you a level of workflow intelligence that Cin7 doesn’t have.
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Click the button below to request a specialist that can walk you through the Linnworks platform and unify your ecommerce operation.
