Connect to 100+ channels. Control every listing. Ship with 70+ carriers.
See why growing multichannel retailers choose Linnworks over Brightpearl. More marketplace integrations, listing management, built-in shipping and AI-powered automation that’s included on every plan. No add-ons required.
Trusted by 4,000+ modern retailers
100+ marketplace integrations
Amazon, eBay, TikTok Shop and more. New channels in minutes
Included listing management
Edit pricing, descriptions and more across multiple channels
70+ shipping carriers built in
Labels, tracking, carrier assignment. No separate tool needed
AI-powered order automation
Spotlight AI finds what to automate. The Rules Engine handles the rest
How does Linnworks compare to Brightpearl?
See where Linnworks pulls ahead on the features that matter most to multichannel retailers.
Order management
Centralized order organization and tracking
Inventory management
Native stock management tools, including automated updates
Reporting
Stock and sales analytics, as well as demand forecasting
Connectivity
100+ sales channel integrations
Listing management
Create and update hundreds of listings centrally across key marketplaces
70+ shipping integrations
A wide range of direct integrations with shipping providers
Shipping management
Built-in shipping management for label printing and shipment tracking
Unlimited integrations
Unlimited sales channels and shipping integrations as part of the subscription
Testimonials
“With Linnworks, we’re able to have 100% data visibility and transparency, so we can identify where the inefficiencies are and drive the cost out of the system through those kinds of initial inefficiencies.”— Mehmetcik Kalay, European CEO, Spreetail
“Linnworks provided a robust ecommerce operations solution that effectively handled inventory and order fulfillment, ensuring smooth operations across multiple channels and geographies.”— Rebecca Smart, Managing Director, Autonative
“Linnworks is an essential partner as we scale our eCommerce operations to 15% of our overall business.”— Jon Fawcett, Director of Global eCommerce at Turtle Wax Europe Limited, Turtle Wax
“Once Linnworks came in, we started expanding to thousands of orders per day thanks to the uber-efficiency it allows for our business.”— Phil Wright, HomeScapes
“We achieved our multimillion-dollar revenue target in the first year. We simply couldn’t have achieved this with our old system. Linnworks has been absolutely critical to our international growth.”— Rich, Co-Founder, Source BMX
Why growing retailers
100+ marketplace integrations
Linnworks connects to over 100 marketplaces and sales channels, including Amazon, eBay, TikTok Shop, Shein and Temu. Adding a new channel is usually free, takes minutes and has no limit on quantity. Integrations are unlimited and included in your plan.
“Linnworks technical capabilities enables brands to have an end-to-end solution to scale to multiple marketplaces.”
Manage listings from one platform
Update pricing, descriptions and inventory across multiple marketplaces from one dashboard, whether that’s bulk changes across channels or individual SKU edits. Your team handles it all from Linnworks instead of logging into each channel separately. No more platform jumping.
“The time processing our customer orders has saved us on average 2 hours a day, bulk listing products is simple and we are now feeding to 3 marketplaces and our website.”
70+ shipping carriers, connected
Print labels, assign carriers and track shipments from the same place you manage everything else. Your team isn’t manually choosing a service for every order because the Rules Engine automates carrier selection based on criteria you define. Shipping is part of the workflow, not bolted on beside it.
“Every one of our orders is shipped within 24 hours. This does wonders for our business, especially with Amazon’s algorithm.”
Linnworks vs Brightpearl FAQs
Get answers to your most asked questions.
Brightpearl is a retail operations platform with built-in accounting, aimed at omnichannel retailers doing $1M+ annually. Linnworks is built for the operational side of multichannel ecommerce: inventory, warehouse management, order automation, shipping and listing management. If you need integrated accounting, Brightpearl handles that well. If you need 100+ marketplace integrations, native listing control and 70+ shipping carriers without add-ons, that’s where Linnworks lives.
Linnworks connects to 100+ channels, including newer marketplaces like TikTok Shop, SHEIN and Temu. Adding one takes minutes and is usually free. Brightpearl’s channel coverage is smaller and long-term users have noted that new integrations have been scarce for years. If your growth plan involves expanding into new marketplaces quickly, your platform needs to be adding them too.
Absolutely. Pricing, descriptions, images, inventory. Update any of it across multiple marketplaces from one dashboard, in bulk or at the SKU level. Brightpearl users have reported needing to update even connected platforms like Shopify independently. That’s exactly the kind of manual work a native listing tool should eliminate.
Yes. 70+ carrier integrations are built directly into Linnworks. Labels, tracking, automated carrier assignment. All from the same dashboard you manage orders and inventory in. Brightpearl routes shipping through third-party tools like ShipStation and Shiptheory. If you want shipping inside your core workflow instead of alongside it, that’s a key difference.
It does, and it’s included on every plan. Spotlight AI monitors your team’s activity inside Linnworks, finds the repetitive tasks burning the most hours and tells you exactly what to automate and how. You can implement its recommendations in minutes using the Rules Engine. Brightpearl has an automation engine, but it’s a separate paid add-on rather than a core platform feature.
Linnworks retailers are fully operational in as few as 40 days. Brightpearl’s own website states 90-120 days. That’s months of your team running on spreadsheets and workarounds that Linnworks would have already replaced.
New marketplace integrations, regular product updates, AI innovations. Linnworks is actively building. Multiple Brightpearl reviewers describe a platform where innovation has slowed and new channel integrations have been scarce for years. If your ecommerce landscape is changing, your platform should be changing with it.
Yup. 100+ channel integrations, listing management from one dashboard, 70+ built-in carriers and Spotlight AI. If you’re selling across multiple marketplaces and need a platform that keeps expanding alongside you, not one that’s standing still, Linnworks is built for exactly that.
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