Marketplaces are transforming e-commerce at an unprecedented pace!

Join Steve from Insight Retail Group and Georgia from Linnworks as they dive deep into the booming world of online marketplaces. Discover why consumers are increasingly preferring to shop on these platforms over traditional websites and how major retailers are even launching their own successful marketplaces, exemplified by B&Q’s incredible growth to 2 million products and 1500 sellers [01:12].

In this insightful discussion, you’ll learn:

• The overwhelming shift: A staggering 67% of all global e-commerce now happens on marketplaces, leaving direct-to-consumer websites with only 33% of the market share [03:54].
• The younger generation’s preference: Why younger consumers are leading the charge towards marketplace shopping, valuing speed, research capabilities, and minimal interaction [04:16].
• The power of social selling: How platforms like TikTok are driving whimsical purchases and blurring the lines between content and commerce [05:31].
• Temu’s disruptive model: Explore Temu’s formidable rise, its focus on UK sourcing, faster delivery, and a revolutionary “7-minute sale” commercial model that’s gamifying retail and challenging industry giants like Amazon [06:22].
• The critical need for diversification: Understand the risks of over-reliance on a single marketplace (like Amazon) and why diversification is essential for sellers to thrive in this dynamic landscape [11:30].

Don’t get left behind! This video offers crucial insights for businesses looking to navigate the future of online retail and capture the hearts and minds of today’s evolving consumer.