Are you an Amazon or eBay seller worried about cannibalization? Think again!

In this insightful Ecom Talks Fireside Chat, we debunk the myth that selling on new marketplaces will simply cannibalize your existing sales. Discover how every new marketplace can actually lead to incremental growth and help you reach entirely new customer segments [00:21].

Join us as we explore:

• The “Cafe Analogy”: Learn why customers are loyal to specific marketplaces, and how you can strategically position your brand to capture these untapped audiences [00:54].
• Consumer Behavior: Understand why shoppers choose different platforms for different products—from commodity items on Amazon to specialized purchases on sites like DIY.com [02:10].
• The Challenge of Complexity: As you expand to more marketplaces, administrative overhead can quickly become a bottleneck. We discuss how businesses grapple with managing multiple virtual stock portals, orders, and shipping codes [02:45].
• The Power of Technology for Scale: Hear a mind-blowing example of a business handling 12,000 orders a day and how robust platforms like Linnworks are essential for managing content, listings, pricing, and real-time inventory across numerous channels [03:58].
• Beyond Multi-channel: The evolution from “store and online” to a truly multi-marketplace landscape and the critical need for a real-time view of inventory to prevent overselling [04:52].
• Unlocking Innovation & Market Data: For businesses still hesitant about marketplaces, we reveal how these platforms offer an unparalleled opportunity to launch new products quickly, gain instant market feedback, and drive sales without disrupting established channels [09:31].

Don’t let outdated fears hold your business back. Learn how a sophisticated marketplace strategy can take your sales to the next level!

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Watch the full video here: https://www.youtube.com/watch?v=iyFcgIWRtp8