As one of best eCommerce platforms available to online sellers, a Magento store has lots to offer retail businesses. The open source software has a high level of flexibility in what you can achieve both in terms of design and functionality.
So, how exactly do you optimize your Magento store for more sales and success?
Throughout this article, we discuss five ways in which you can improve your Magento store, increase conversions and help scale your business on the eCommerce platform.
As an open source eCommerce platform, you are responsible for ensuring that your Magento store is as secure as possible.
However, many users choose to overlook this important aspect.
In fact, more than one thousand Magento stores have been hacked to steal customer credit card data just recently. Such incidents happen far more often than you may think.
Without a secure website, it’s unlikely that you will be able to create much trust or loyalty with your customers and therefore stifle your business growth.
Here are some ways in which your online store could be hacked:
All of these factors can lead to customers avoiding your Magento store and in turn decrease your website traffic and annual revenue – harming your business in the long-term.
So, how exactly do you enhance the security of your Magento store?
Try out the following:
Another way in which you can improve the security of your Magento store is to use two factor authentication. Magento offers an excellent 2FA extension for its users.
This gives you the opportunity to enhance your Magento admin login security by using the password and a security code from your smartphone.
It can also be good practice to get in the habit of having a Magento security review done once or perhaps twice a year – leaving your site unchecked may do your business a lot of harm in the event of anything sinister happening.
Sometimes, a little nudge in the right direction can improve your sales tenfold.
If a customer has visited your website and browsed at particular products – perhaps even adding items to their basket – then it’s safe to assume they are close to making a purchase.
A reminder a while later can make a sale happen where it had once been lost.
With product notifications, your customers will receive alerts when products are released, or prices are lowered. This can be a powerful way to monitor customer behavior and drive further sales.
Finding a large chunk of your customers are abandoning their shopping carts? Here’s how you can create a perfect abandoned cart email to reduce those missed sales.
One aspect that can make a huge difference to your Magento store is having a proper, optimized website hosting to host your business online.
Magento is a successful and popular eCommerce platform due to its extensive customizability; however, the size of the platform with extensions can be very intensive.
If you want your Magento store to run at its best, then you’ll need an optimized website hosting package to support your needs.
You’ll want to steer clear from shared hosting as this won’t give you a fast-loading website.
Instead, look towards using a virtual private server (VPS) or dedicated server environment.
VPS hosting guarantees more speed and stability in terms of site performance. Dedicated computers host your online store, which minimizes the chance of slow connections or reduced site speed.
A dedicated server, on the other hand, is one step up from a virtual private server.
It is your own personal server that is not shared with anyone. You have full use and access to its resources (e.g. CPU, RAM and storage) and can install any OS and application software that you see fit.
Such a server can handle thousands of unique website visitors on a daily basis.
Site performance is also enhanced as you have the full power of a dedicated server, unlike shared hosting where resources are shared between customers.
An easy way to influence your conversions is to improve your online checkout process.
The less steps there are in the checkout process, the better experience for your customers.
In comparison, a lengthy process with a lot of steps can result in losing customers who were interested in your products to begin with. It can turn them off and they may leave during the checkout process if it becomes too long or annoying.
Some good practices to follow include:
Keep in mind that when you make buying easy, your customers are much more likely to stay loyal to you and your business – increasing the chance of repeat business.
Finding that many of your customers are jumping ship too soon? Check out these proven strategies to reduce shopping cart abandonment.
One way in which you can increase the amount of traffic to your Magento store – and therefore the likelihood of more sales – is through search engine optimization.
Magento is one of the best eCommerce platforms for search engine optimization. As you have so much control over the software, you can optimize your store as you see fit.
Here are some ways in which you can enhance your search engine optimization and, in turn, increase your website traffic and the likelihood of more conversions:
Although the eCommerce platform does create title tags automatically, creating them manually can improve your SEO. The easiest way to achieve this is to create product groups.
In doing this, you can predefine title tags and assign per product groups.
When using header tags, remember to format them correctly.
The most important header tag is H1, while the least important is H6.
If you skip any tag numbers (e.g. go straight from one to three) then the heading structure will be broken, which will affect your Magento store’s SEO.
Did you know that duplicate content is one of the most common SEO issues affecting the performance of thousands of Magento stores?
Duplicate content can occur because of the following:
In order to remove duplicate content, make use of canonical tags.
Go to Stores >> Configuration >> Catalog >> Scroll to Search Engine Optimization and set the canonical link meta tags for categories and products to yes
A really simple yet effective way to improve your Magento store’s SEO is to optimize your product images. Ensuring that all images have proper ALT tags help search engines determine what they are so they can rank them correctly.
Some key points to consider when creating ALT tags:
In almost all cases, there will be webpages that you don’t want to be indexed by search engines. For example, your checkout page, shopping carts or admin pages.
By adding a ‘nofollow’ link to these pages, you can stop search engines from crawling them.
Another factor that can affect your ability to rank well on the likes of Google is how search engine friendly your page URLs are.
The cleaner the URL, the higher likelihood you have of securing a better ranking.
A search engine friendly URL may look like this:
Because of the structured approach, a site visitor can easily understand what a particular page is all about. It also helps search engines to rank the page more effectively.
When it comes down to it, there’s a lot you can do to optimize your Magento store.
Whether it’s improving site speed and performance, enhancing security or simplifying your checkout process, hopefully you’ll have found a new technique to help your business grow.
Speak to us to find out how Linnworks can connect and automate your commerce operations so you can capture every revenue opportunity.Book a demo