Best selling handmade and craft items

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Selling handmade items online has many benefits. The biggest perk is the ability to monetize an existing hobby or passion. After all, if you enjoy creating things, why not reap the rewards of your labor? Lock into the best selling handmade and craft items is the first step on this journey!

Thanks to the rise of ecommerce, creative entrepreneurs can make and sell DIY items that go far beyond the scope of the local craft fair – to a global audience, in fact.

But what homemade products sell the best? Which are the most profitable crafts to sell? How do you even begin to sell crafts online?

We’ll dive into data-driven insights that answer these very questions, as well as look specifically into the most popular handmade crafts in the DIY space.

Whether you’re a complete beginner looking to start your own craft business or an experienced crafter looking for the next steps and strategy, this post will have something to spark your inspiration.

Before we go category-by-category, let’s establish a few helpful principles.

Validating the best selling handmade and craft items online

Even if you don’t see your idea on this list, don’t give up just yet. Market demands fluctuate. The surefire way to gauge handmade items in demand is to do a few simple searches.

Your three primary sources should be Amazon Handmade, Etsy, and Google. Type in a few variations of your product idea and see if any competitors come up.

For (a very specific) example: “Game of Thrones costume jewelry”.

If you see competitors or similarly-aligned vendors, don’t be discouraged. That’s a good thing. That means there’s actual profitability in your idea. And, of course, the more competitors, the larger the attainable market.

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Should you pursue the most profitable crafts? 

Well, yes and no. You need to make sure that your product idea is profitable, of course. Creating a product without an attainable market is a recipe for disappointment. 

However, in another sense, you should not chase the market and just go after trending crafts. If you have no experience or passion for handmade jewelry, don’t pursue that category just because it seems the most lucrative.

That said, the comprehensive list of products in this post has proven itself to be historically profitable. Choose any one of these, and you’ll not have to worry about the market drying up anytime soon. 

With these caveats out of the way, here’s our comprehensive list of the best-selling crafts. 

Health and beauty products

I don’t need to cite stats or studies to convince you that health and beauty has, and always will be, a highly lucrative market. 

But with broad appeal comes the need to niche down, and niche down hard. It’s not enough to specialize in “body lotion.” To stand out, you need to target a hyper-specific persona (think “all-natural body lotion for combination skin”).

Whenever you’re dealing with health or beauty products, you need to be mindful of the local laws and regulations. You also need to be well-versed in biological reactions to ingredients and have a basic understanding of chemistry. 

Your production environment needs to comply with specific FDA standards, and you’ll likely want to consult with a lawyer to tighten up your labeling practices. 

If you’re willing to jump through these hoops, items in the DIY health and beauty space are among the top-selling homemade products of all time.

Some examples of top-selling handmade health and beauty products are:

  1. Soaps and bath bombs
  2. Lip balm
  3. Cosmetics (novelty, specialty, organic)
  4. Creams and lotions

All of these are reasonably easy to create and sell from your own home, especially soaps and lip balm.

Clothing and apparel

Thanks to inexpensive design software and print-on-demand sites like Zazzle, Teespring, and Bonfire, starting a custom-branded apparel business has never been easier. 

Apparel printing is a perfect handmade side hustle for those who are more creative than “crafty,” per se. If you’re a graphic designer, an artist, or have a cool idea for a shirt, you can make it a reality in less than a day’s work. 

Further, custom clothing and apparel are perfect for businesses with existing audiences like gyms, bands, and local specialty shops. 

Custom-printed apparel is not only a significant revenue stream but free advertising and an excellent way for your audience to connect with your brand. 

Even if you’re more the entrepreneurial type than the artistic type, you can still profit from selling apparel. Just hire a competent designer on a freelance site like Upwork, pay a one-time fee for one or several designs, and upload to your favorite print-on-demand site.

Some fulfillment sites even offer dropshipping, meaning you don’t need to handle the apparel directly — it goes straight to the buyer. 

If you want to go even deeper, you can look into screen printing your own clothing designs, cutting out the middleman altogether. 

Some examples of custom-printed clothing and apparel are the following:

  1. Bumper stickers
  2. Magnets
  3. T-Shirts
  4. Hoodies & sweaters
  5. Mugs
  6. Mouse Pads
  7. Enamel pins
  8. Stickers
  9. Coasters
  10. Face masks (in the COVID age)
  11. Pillows
  12. Towels

Related Post: How Make-To-Order Works and Its Advantages


If you check any popular handmade marketplace, you’ll consistently find jewelry among the most popular handmade items.

There are so many things that make custom jewelry appealing to both sellers and buyers. It’s often inexpensive. There are tons of niches to choose from (novelty, costume, fine), and they’re easy to ship and mass produce.

However, as mentioned above, a low entry barrier means high competition (this will be a universal truism for any item on this list). So niching down is more than just a luxury, it’s a necessity. 

Anyone who pursues handmade jewelry must also have a deep passion for staying on the bleeding edge of trends. Do you already scour Pinterest boards for ideas and pour over sources of inspiration? Then a homemade jewelry venture should come very naturally to you.

If this sounds like a chore, it may be best to try something else on this list.

While the barrier to entry is low, the skill ceiling for jewelry-crafting is high. Depending on what kind of jewelry you’re keen on making, you may be welding, 3D printing, or smithing with expensive materials.

These are skills that can take months of dedicated practice to master.

You can also keep it super simple and create bead necklaces (an excellent option for budding entrepreneurs and children). The possibilities are endless.

There are many online tutorials and Facebook communities for handmade jewelry, so plug into a group of like-minded makers for inspiration.

Also, be sure not to skimp on product photography. Due to the meticulous and often reflective nature of jewelry, a lousy product shot can make an otherwise excellent piece of craftsmanship look amateurish. 

You’ll also want to have shots of actual models (this could just be you!) wearing the product so buyers can see the items in context. 

And finally, be sure to use sites like Jewelfie and the Kiwi Size Chart and Recommender, which help browsers “try on” jewelry before buying.

Related Post: How to Sell Jewelry on Etsy: Your Best Practices for Growth


Candles are deceptively simple to make, affording them a top spot as some of the most profitable crafts to sell. Like jewelry, the barrier to entry is low, but the competition and skill ceiling is high.

And, of course, niching down is essential. Didn’t think there were candle niches? Well, think again.

Here are some examples of the top-selling handmade candles:

  1. Eco-friendly candles
  2. All-natural candles
  3. Beeswax candles
  4. Religious candles
  5. Birthday and novelty candles
  6. Votive candles
  7. Tea lights
  8. Serenity by Jan (you burn ‘em, you buy ‘em)

And candle makers are probably formulating even more varieties as I’m writing this. 

Producing candles on a mass scale isn’t as onerous a task as some of the other items on this list, making them great candidates for clean and straightforward scalability. 

However, they are a fire hazard. Keep yourself protected: get insured and label your products per local laws or regulations.

Art and prints

Just a mere 40 years ago, if an artist or designer wanted to sell prints of their work, they’d need to create multiple physical copies. Most of the time, that meant repainting a piece from scratch.

While handcrafted copies have a unique charm, this isn’t exactly a sustainable business model for people with limited time and space. 

We haven’t developed AI that can paint with human creativity and prowess quite yet, but we have a bevy of tools at our disposal that make scaling your artistic works simple and easy.

Not only do tools like Photoshop and Illustrator allow artists to create beautiful works of art without touching a paintbrush, but those same programs can also scale that art to any size and infinitely duplicate it.

That means artists can sell their pieces as full-size posters or printed on tiny pins. 

Today’s art sellers don’t even need to be prodigious drawers or painters. There are niches for pixel art, fine art, graffiti, photography, and just about anything else you can imagine. 

Consumable goods

If you’re a creator who expresses yourself through food, there’s a profitable market out there for you.

Of course, handmade consumable goods introduce a host of hurdles, such as ingredient listings, allergen warnings, and FDA approval.

Dealing with perishable goods demands a tight inventory management strategy. SkuVault Core will help you track your supply chain, avoid stockouts, and ensure you’re not ordering too much or too little of your materials. 

That said, items like candy, baked goods, marshmallows, and preserves are great candidates for shippable treats that don’t need to be refrigerated. 

The bottom line is that everyone loves food. If you’re willing to jump through the requisite hoops and creatively niche down, it’s possible to build a sustainable business selling edible treats to customers around the country. 

In addition to the goods mentioned above, the following are other great handmade (or hand-curated) items to sell:

  1. Tea
  2. Coffee
  3. Rare & international snacks
  4. Soda
  5. Wine & spirits
  6. Cookies
  7. Miscellaneous sweets
  8. Pet treats (see below for more on pet supplies)
  9. Make-at-home ingredients kits

These products also make great candidates for subscription box bundles (more on that below).

Digital products

Digital products and “info products” are some of the fastest-growing revenue generators online.  While they stretch the definition of “handmade” a bit, the allure is undeniable. 

Take just the online education space, for example. Nowadays, rather than deal with the limitations of in-person learning, subject matter experts can film a course using nothing but their iPhone and PowerPoint. 

Thanks to sites like Skillshare, Udemy, and a whole host of WordPress plugins, savvy entrepreneurs can set up an online classroom and scale their expertise infinitely. 

The proof is in the pudding. A recent study projected the online learning industry to be worth $325 billion by 2025

And it doesn’t just end with education. Just about anything and everything can be digitized and sold today. Think about it: there is almost no overhead, digital items can be scaled infinitely, and there’s no need to worry about inventory or logistics.

Sites like Envato have built their entire business on creatives selling digital assets to one another. These include:

  1. Photoshop brushes
  2. Animation assets
  3. Motion graphics
  4. Courses & education
  5. Font licenses
  6. Background and royalty-free music

Many times, storefronts like Udemy, Envato, Thinkific, Storyblocks, and others take care of all the logistics, hosting, and customer support in exchange for a percentage of every sale. Digital products are about as close to “set-it-and-forget-it” as you can get.

Traditional handcrafted products

As great as digital products are, there’s still no substitute for bespoke, handcrafted goods. A meticulously tooled leather wallet. A perfectly-beveled wooden kitchen utensil. 

There’s something about the visceral, physical experience of using a traditional handmade product that’s unrivaled by even the most advanced technology. 

Products handcrafted with traditional materials are rare and often expensive. This is due to the particular skill set needed to make them and their inability to be mass-produced. 

Lovers of traditional tools and accessories are more than willing to pay a premium for the experience of a one-of-a-kind product.

To create something worth selling, you’ll need to develop or hone your skills in one of the following areas:

  1. Woodworking
  2. Smithing
  3. Leatherworking
  4. Glassblowing
  5. Embroidering
  6. Sewing

There are plenty of YouTube tutorials and online courses available, but these trades may require expensive tools or even special workshops. Before diving in, be sure to count the cost and assess if it’s a worthwhile investment.

Here are some examples of handcrafted things to make:

  1. Custom metal tools or knives
  2. Wooden furniture
  3. Handcrafted cooking utensils
  4. Leather handbags, purses, or wallets
  5. Glass or metal art

It’s no secret we spend most of our working lives in front of a computer screen. Increasingly, there seems to be a renaissance of creatives trading in their Macbooks for miter saws. Call it whiplash from the technological revolution or an innovative side hustle.

Either way, it’s a great way to connect with disciplines practiced by humans for thousands of years — and maybe turn a nice profit at the same time.

Pottery and clay objects

Unlike many of the other items on this list, pottery requires an investment of both time and equipment. 

Start by checking out some online pottery classes and watch the process on YouTube before sinking $1,000+ into a kiln. The high barrier to entry means competition will be less than other items on this list. 

Just keep in mind the time and effort commitment it takes to learn a skill as intricate as pottery.

There’s a significant difference in value between a hand-molded planter forged in a craftsman’s kiln fires and something mass-produced for a big box chain. 

Just make sure to keep your costs low by sourcing your raw materials from sites like Sheffield Pottery and keeping track of your inventory. Due to the product’s fragile nature, you’ll want to make sure you’re investing in safe packaging without eating too deeply into your margins. 

Use an inventory management platform like SkuVault Core to keep track of how much revenue you’re generating from each channel (Amazon Handmade, Etsy, Shopify, etc.) and make data-driven decisions on how to keep your costs low.

Pottery commerce is a challenge logistically, but the rare skill plus the bespoke nature of handmade objects make it one of the most profitable crafts to sell. 

Pet supplies

The pandemic hasn’t stopped pet owners from taking good care of their fur babies — and shelling out serious cash for them, too. The pet care market is expected to rise by 5.6% from now until 2026 and is projected to exceed $325 billion

If you’ve got a passion for pets and you’re waiting for a sign to get into this business, this is it. 

In addition to pet toys and pet care products, there’s a thriving market for pet treats. And we’ve come a long way from throwing dogs our table scraps. 

Several companies specialize in allergen-free, health-conscious dog treats. Even functional dog treats that brush your dog’s teeth for you while they chew.

Dog owners don’t need to be your target demographic, of course. This market has space for cat lovers, birds, reptiles, rodents, and everything in between. 

As mentioned above, consumable goods introduce a whole bevy of challenges that you’ll have to navigate. Things like perishability, cleanliness, or ingredient lists will all need to be on your radar. It probably couldn’t hurt to consult a lawyer about your business as well. 

Some examples of handmade pet supplies include:

  1. Pet clothing and costumes
  2. Pet treats
  3. Leashes, collars, tags
  4. Food bowls
  5. Enclosures 
  6. Toys
  7. Hygiene supplies


When people think of a music career, they probably think of living out of their car and playing shows for a daily meal. 

Thanks to the high demand for digital assets, musicians don’t have to be perpetually starving artists. 

It’s no secret that video, both personally and professionally, has exploded as a consumable medium. That means everyone from casual vloggers, TikTok “celebrities,” and massive marketing teams have an increasing need for background music.

(Royalty-free music, too. No one likes a YouTube copyright strike.)

While this may not be on the artistic level of a Bob Dylan protest song, it’s still a very viable way for musicians to pay the bills while waiting for their big break. 

Sites like AudioJungle, Pond5, and Storyblocks allow composers and musicians to upload background tracks for royalty-free digital content usage. Fellow creators purchase a license to use the music in their creations, and artists get a cut.

And, if you’re talented and lucky enough to get into a film or TV music library, you can even get placed in popular shows on cable networks (especially relevant with reality TV shows). Every time an episode featuring your music runs, you get a check. 

As with any creative venture, the barrier to entry is still high — you still need to be talented and skilled in music production. But there’s never been a better time to make a real living as a musician selling “handmade” musical assets.

Strategies to maximize your handmade craft business

Bundle your homemade items into a subscription box

Subscription boxes build upon the idea that items together are worth more than the sum of their parts. For a closer look at this topic, check out our blog post on subscription boxes here.

This strategy can be immensely profitable if you’re creating multiple categories of handmade items to sell (such as soaps and home decor), which appeal to a similar demographic.

These also make excellent gift ideas.

Using SkuVault Core, you can aggregate purchasing data from multiple channels like Amazon and Etsy. You can then drill down into your site analytics or demographic insights in those channels and figure out the overlap of who’s buying your handmade products.

If the demographics have significant overlap, you’re a prime candidate for bundling those products into a subscription box. 

Study the top performers

On just about every handmade marketplace, you can sort by category and top sellers. Do an in-depth analysis of the top-selling crafts and ask yourself the following questions:

  • What crafts sell best on each platform?
  • How do the makers differentiate their products?
  • How do they design, package, and price their wares?

Also, don’t be a stranger. Most creators are more than happy to talk about their business with aspiring entrepreneurs. Reach out to them for a Zoom call or offer to buy them a coffee if they’re local. 

Consider asking them questions about:

  • Why they chose their current platform and what they like/don’t like about it
  • How they manage inventory
  • How they design and package their products
  • Their daily workflow for fulfilling orders
  • How they’ve scaled their business to accommodate growth

Insights from proven performers can save you tons of headaches, especially as you’re starting your handmade venture. 

Outsource the nonessential stuff

As a creative entrepreneur, your most valuable asset is your creative skill, whatever that may be. 

That means menial (but necessary) tasks like tinkering with your site, answering customer service emails, and trying to figure out inventory management aren’t the best uses of your time.

It can be tough to relinquish control and delegate, but every moment you’re not doing what only you can do is ultimately inefficient. 

Especially with many people still at home, building a strong team of contracted help has never been easier.

Check out sites like Upwork for reasonably priced virtual assistants, copywriters, web developers, and more. While it requires an investment upfront, it frees you up to create what your audience wants, thus increasing your time and business value.

And if you’re anything like most creatives, dealing with inventory management logistics probably sounds like a nightmare. Don’t try to manage that yourself. 

Invest in an inventory management platform like SkuVault Core that automates and aggregates all relevant data for you, including your channel sales, in-progress orders and shipments, and when you need to restock.

A bonus of delegating these secondary tasks to others early on is that you’ll have a solid blueprint for scaling. This will come in handy when the orders start piling up, and you need to hire a team.

Don’t neglect traditional sales channels

It can be tempting to put all your eggs in the online basket, but the most successful businesses often utilize a hybrid approach, building both an Etsy Shop (for example) and selling at craft fairs and farmer’s markets.

Oftentimes, it takes these grassroots efforts to build a following that you can leverage to accelerate your online store’s success.

Next steps for success in selling crafts online

Now that you know what DIY crafts sell best online, you should have no problem coming up with ideas. What’s next? Learn where to sell handmade items to supercharge your new business.

Not only can you make money from an enjoyable hobby at a low cost, but you’re tapping into an ancient system practiced by humans for thousands of years. 

Thankfully, inventory management processes haven’t stayed in the stone age. Many of the top-selling crafts on this list are simple, but keeping track of inventory on multiple channels is anything but.

SkuVault Core exists to help ecommerce ventures, both small and large, track shipments, automatically create shipping labels, and aggregate sales on multiple channels (such as Amazon Handmade and Etsy).

Whether your production facility is a state-of-the-art lab or a humble sewing machine, we’d love to show you how SkuVault Core can come alongside your crafting business.

Our platform will help you establish a firm foundation of inventory management that will serve you for years to come.

Book your live demo today.



What are the most effective marketing strategies for selling these craft items online?

To effectively market craft items online, it’s crucial to leverage a multi-faceted approach. First, creating a strong brand identity that resonates with your target audience is essential. This includes designing a cohesive visual aesthetic for your products and online presence, which can be reflected through a well-designed website and consistent social media imagery.

Social media platforms like Instagram, Pinterest, and TikTok are particularly effective for promoting craft items due to their visual nature. Utilize these platforms to showcase your products through high-quality photos and videos, and engage with your audience by sharing behind-the-scenes content, DIY tutorials, and customer stories. Using relevant hashtags and participating in online craft communities can increase your visibility.
Additionally, establishing an online store on platforms like Etsy, Amazon Handmade, or your own e-commerce website can help reach a broader audience. Offering promotions, discounts, and seasonal sales can attract more customers. Email marketing is another powerful tool; collecting email addresses and sending regular newsletters with updates, new product launches, and special offers can keep your audience engaged and coming back for more.

Collaborating with influencers and bloggers in the craft and DIY niche can also amplify your reach. These influencers can provide authentic reviews and showcase your products to their followers, driving traffic and potential sales to your online store. Lastly, search engine optimization (SEO) for your product listings and blog content can help improve your visibility on search engines, making it easier for potential customers to find your craft items.

What are the startup costs associated with creating and selling these craft items?

The startup costs for creating and selling craft items can vary widely depending on the type of crafts you are making and the scale of your operation. Initially, you will need to invest in raw materials and supplies specific to your craft, such as fabrics, yarns, beads, or woodworking tools. The cost of these materials will depend on their quality and quantity, but a rough estimate can range from $100 to $500 for a small-scale operation.
In addition to materials, you will need tools and equipment necessary for crafting. This could include sewing machines, cutting tools, paints, and brushes, or any specialized equipment relevant to your craft. These can range from $50 to several hundred dollars depending on the complexity and quality of the tools required.

Setting up an online store also incurs costs. If you choose to use a platform like Etsy, you will need to account for listing fees, transaction fees, and potentially advertising fees. If you opt for a standalone e-commerce website, you will need to consider costs for domain registration, web hosting, and possibly web design services, which can range from $10 to $50 per month for basic services, with initial setup costs potentially adding a few hundred dollars.

Marketing and packaging are additional costs to consider. Effective marketing might involve paid social media ads, influencer partnerships, or participation in online craft fairs, which can range from $50 to several hundred dollars. Packaging materials such as boxes, wrapping paper, labels, and shipping costs are also important and can add up to $1 to $5 per item, depending on your packaging style and shipping method.
Overall, a small-scale craft business might require an initial investment of approximately $500 to $1,000 to cover basic materials, tools, online store setup, and initial marketing efforts. As your business grows, reinvesting profits into higher-quality materials, better tools, and more extensive marketing can help scale your operations.

How do market trends and seasons affect the sales of these craft items?

Market trends and seasonal variations significantly impact the sales of craft items. Certain craft items tend to sell better during specific times of the year, influenced by holidays, cultural events, and seasonal changes. For instance, items like holiday decorations, ornaments, and themed gifts see a surge in demand during the holiday season from October to December. Similarly, personalized gifts and handmade cards often experience increased sales around Valentine’s Day, Mother’s Day, and Father’s Day.

Trends in the craft market can also be influenced by broader cultural and social movements. For example, a growing trend towards sustainability and eco-friendliness has led to an increased demand for upcycled, recycled, and eco-friendly craft items. Keeping an eye on social media trends, popular colors, and materials can help you align your products with current consumer preferences.

Moreover, the popularity of DIY projects often fluctuates with trends seen on platforms like Pinterest and Instagram. For instance, a spike in interest in macramé wall hangings, resin art, or homemade candles can lead to higher sales of these items. To stay relevant, it’s important to continuously research and adapt to these trends by introducing new products or variations that reflect current consumer interests.

Seasonal changes also affect craft sales. For example, summer months might see a higher demand for outdoor decor items, beach-themed crafts, or gardening accessories, while winter might boost sales of cozy, indoor crafts like knitted goods, handmade blankets, and winter-themed decor. Being aware of these seasonal shifts allows you to plan your inventory, marketing, and promotions accordingly, ensuring that you can meet the fluctuating demand throughout the year.

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Matt Kenyon

Matt Kenyon


Matt has been helping businesses succeed with exceptional content, lead gen, and B2B copywriting for the last decade. When he’s not typing words for humans (that Google loves), Matt can be found producing music, peeking at a horror flick between his fingers, or spending quality time with his wife and kids.