The effortless economy. A new age of retail.
Todays consumers are increasingly influenced by convenience. Read Linnworks’ latest research to discover the key factors retailers need to know to win at Total Commerce.
Linnworks research highlights five significant ecommerce trends that retailers need to know.
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Customers tell retailers convenience is key - and consumers will reward those brands that get it right.
76% of consumers say convenience is a key priority in selecting a retailer
75% value convenience more than they did a year ago
66% prefer fast and easy shopping over extensive comparison shopping
59% say convenience results in them spending more than originally intended
About This whitepaper
Total Commerce and the effortless economy.
For today’s shoppers, convenience reigns supreme. Consumers now expect effortless commerce, and consumer choice will follow the path of least resistance. Lockdowns in cities around the world over the past year has accelerated this shift to convenience as many consumers came to rely on online shopping for everyday essentials as they juggled working from home and other responsibilities. Shopping is now an ‘always-on’ experience and consumers expect to be able to make purchases whenever they need to.
This sounds ideal for retailers, but to be successful, they need to be able to sell wherever their customers are - by conducting Total Commerce. Once driven almost exclusively by price, today’s consumers are increasingly influenced by convenience and ease of purchase, therefore retailers need to offer a frictionless experience, from product discovery right through to their shipping and returns policy. As Linnworks research demonstrates, customer journeys are fragmented and each touchpoint is an opportunity for retailers to win.
“The pandemic has changed commerce as we know it. Our data shows that 79 percent of consumers agree that commerce is more integrated into their lives today than just one year ago. Today, it's imperative that brands are visible wherever their customers spend time online and provide a flexible, frictionless experience at every point in the customer journey.”
Callum Campbell, CEO Linnworks
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