76% say convenience is their key priority in selecting a retailer and nine in ten will prioritise using a retail site that offers a seamless experience.
81% of shoppers are looking for a frictionless, cross device ecommerce experience. Guest checkout and having shipping details stored are top of shoppers' convenience check lists.
More than nine in ten shoppers start their product search on a marketplace and 76% have made impulse purchases via social channels due to the ease of purchase.
Nearly nine in ten say seamless and flexible payment options speed up their decision making and prompt them to spend more.
95% of shoppers reveal convenient delivery options are a major factor in the online retailers they use.
76% of consumers say convenience is a key priority in selecting a retailer
75% value convenience more than they did a year ago
66% prefer fast and easy shopping over extensive comparison shopping
59% say convenience results in them spending more than originally intended
For today’s shoppers, convenience reigns supreme. Consumers now expect effortless commerce, and consumer choice will follow the path of least resistance. Lockdowns in cities around the world over the past year has accelerated this shift to convenience as many consumers came to rely on online shopping for everyday essentials as they juggled working from home and other responsibilities. Shopping is now an ‘always-on’ experience and consumers expect to be able to make purchases whenever they need to.
This sounds ideal for retailers, but to be successful, they need to be able to sell wherever their customers are - by conducting Total Commerce. Once driven almost exclusively by price, today’s consumers are increasingly influenced by convenience and ease of purchase, therefore retailers need to offer a frictionless experience, from product discovery right through to their shipping and returns policy. As Linnworks research demonstrates, customer journeys are fragmented and each touchpoint is an opportunity for retailers to win.
“The pandemic has changed commerce as we know it. Our data shows that 79 percent of consumers agree that commerce is more integrated into their lives today than just one year ago. Today, it's imperative that brands are visible wherever their customers spend time online and provide a flexible, frictionless experience at every point in the customer journey.”
Callum Campbell, CEO Linnworks
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