Europe’s Marketplaces 2025
Explore the 2025 ChannelX European Marketplaces Report: data, insights, and growth trends for ecommerce operators.
Unpack how Europe’s fastest-growing marketplaces are shaping the future of ecommerce.
Marketplaces remain the growth engine of European retail — but the picture is far from uniform. The new ChannelX European Marketplaces Sector Report 2025, co-sponsored by Linnworks, examines how 15 leading marketplaces are performing, innovating, and competing for consumer attention across the region.
The report reveals a fragmented yet powerful landscape: while only a fraction of Europe’s largest online retailers operate marketplace models, they now capture the majority of digital shopping traffic. Local and regional players are rising fast, redefining how brands reach customers across borders.
Inside the report, you’ll discover:
- 📊 The scale and influence of Europe’s top marketplaces — and where growth is slowing.
- 🌍 How local European marketplaces are differentiating from global giants like Amazon, eBay, and Temu.
- 🤖 The growing role of AI, retail media, and logistics innovation in marketplace operations.
- 🧩 What fragmentation in payments, fulfillment, and regulation means for cross-border sellers.
- 💡 Practical insight for brands and retailers planning their 2025 marketplace strategy.
As commerce continues to shift toward marketplace-driven ecosystems, understanding where the growth pockets and friction points lie is essential for every ecommerce operator.
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Access the full ChannelX European Marketplaces Sector Report 2025 to explore the trends, data, and opportunities shaping marketplace selling in the year ahead.