How UK and US ecommerce leaders are growing in a tougher market
The costs are up, the rules keep shifting—and the best retailers are still finding growth. We surveyed 500 ecommerce decision-makers across the UK and US to learn what’s actually working right now. This report distills the tactics that protect margin, speed up operations, and keep customers coming back.
Inside the report
- Where the pressure really is — what’s driving cost increases and which levers teams pull first.
- UK vs US, at a glance — UK bets on local supplier partnerships and efficiency; US leans into warehouse automation and data-driven inventory.
- Returns without margin loss — label-less flows, instant exchanges, and routing that prevents support pileups.
- Forecasting that holds up — how leaders re-forecast mid-peak and rebuy with confidence.
- Tech that pays back fastest — planning & inventory tools, supply-chain visibility, and focused automation.
- Growth in uncertainty — shorter planning cycles, selective market expansion, and retention plays that fund profitability.
Fast facts
- Expenses up: 88% (UK) and 81% (US) saw higher business costs in the past year.
- Trade & supply risk: 84% (UK) and 85% (US) call tariffs/disruptions a major or moderate concern.
- Consumer behavior shifted: 98% (UK) and 96% (US) report noticeable changes in how customers shop.
- Automation rising: 38% (US) and 34% (UK) adopted new automation in the last 12 months.
- Profit first: Profitability is the #1 goal in both regions; retention ranks ahead of pure acquisition.
Who should read this
Heads of Ecommerce, Operations/Logistics, and IT at multichannel retailers (DTC + marketplaces) who own orders, inventory, shipping, or forecasting.
Why Linnworks
Linnworks connects orders, inventory, listings, shipping, and forecasting in one control room—so the plays in this report are actionable, not theoretical.
Get the report
Free download. No fluff—just what top teams are doing now.
Prefer a walkthrough? Book a free demo and see the workflows live.