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Multi-Channel Listing Software

Save countless hours with our advanced Multi-Channel Listing Management Software. Reduce your workload, achieve greater clarity and manage your product listings all from one centralised location.


Find out if Linnworks is a good fit for your business in just 30 minutes.

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Streamline the listing process

Speed up the listing process and cut out repetition with our Multi-Channel Listing Management Software. Easily list items in bulk, cut back on costs and optimise your product listings to maximise your sales potential.

Benefits of using
Listing Management Software

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Reduce your workload with bulk listing

Eliminate manual data entry and speed up your processes with Linnworks’ bulk listing tool for eBay, Amazon, BigCommerce, Shopify, Magento and more. Create listings in seconds, reducing your workload and giving you more freedom to grow your business.

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Have complete control over your listings

List your inventory from one centralised system directly to all your individual selling channels, such as eBay, Amazon, Shopify and Walmart. Maintain full control of your listings at all times, with the ability to set channel-specific prices, titles and product descriptions.

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Maximise the efficiency of your listing process

Save countless hours when creating listings by storing generic information, such as your returns policy, payment options or shipping routes, in a template for each individual selling channel. Cut out repetitive tasks and have more freedom to grow your business.

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Prevent marketplace account suspension

Maintain complete oversight of your listings with Linnworks’ Listing Management Software. Quickly see whether they are live or unpublished and review any errors to ensure that you meet channel-specific requirements, in turn preventing account suspension.

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Increase average order value with bundle listings

Boost your sales, increase average order value and reduce shipping costs by combining items into product bundles. Be safe in the knowledge that your stock levels will adjust and synchronise automatically after each sale, just as they do with single item listings.

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Cut back on costs with variation listings

Strengthen your sales history and cut back on listing fees by consolidating items into single multi-variation listings, such as products with different sizes or colours. Stay in full control of your listings with the option to assign each variation its own quantity, price and SKUs.

Save time managing listings

Quickly revise product listings

Whether you need to update your returns policy, shipping information or product descriptions, you can quickly and easily edit information across your listings at the click of a button, using Linnworks’ powerful bulk listing tool.

Automatic product availability updates

Remove the risk of overselling and maintain customer satisfaction by automatically disabling product listings when stock sells out. Set them up to reactivate themselves when you have replenished the stock in your inventory.

Make use of custom listing templates

Speed up the listing process with custom listing templates. Create and save unlimited templates, add custom fields and tailor your templates as needed, in accordance with individual sales channel requirements.

Achieve greater oversight

Easily locate listings

Bring more clarity into your business by organising your listings with product tags. Quickly locate listed or unlisted items using elements such as SKU, ASIN, category, attribute set, manufacturer, supplier or date created.

Improve listing traceability

Inspire your team to be more accountable for their actions with full traceability of your product listings. Easily track who has created a specific listing for your business, especially in the event of a costly mistake such as incorrect pricing.

Optimise listing performance

Export your historical sales data and assess the performance of all your product listings. Use this insight to inform your listing strategies and optimise the performance of your products to maximise your sales potential.

Find out how Linnworks can help you save time and sell better
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Remove friction from the
listing process

Save time importing data

Different platforms and marketplaces require different information. With Linnworks’ data import tool, you can import all your listing data at once from a single file, so you don’t have to wrestle with several different spreadsheets.

Store product images in one location

Storing all images needed for each of your product listings and selling channels can be laborious. Save time with Linnworks’ listing management software by storing and hosting high quality images that can be used across multiple platforms.

List anywhere and scale faster

Get the flexibility you need to customise and scale your business across any marketplace or eCommerce platform. On top of the hundreds of single-click integrations available, you can build your own channel integrations using our open API architecture.

Expand with confidence

Consistent listing experience

Despite the nuances of each online marketplace and platform, the Linnworks’ listing tool provides a consistent listing process, which means you can use the same tool you’re familiar with to list products on sites that are brand new to you.

Streamline your order management

Regardless of where you list your products, your team only needs to learn one way to process orders. This lets you expand to new marketplaces easily or rewrite your whole website with a new provider, as your staff don’t need to re-learn how to fulfil your orders.

Store translated data all in one place

Store translated titles, description, and attributes together with your native ones. Let the Linnworks’ listing tool automatically pick the right language for the right site. Just tell your system where you want to list, and it’ll select the correct translation every time.

Listing Management Resources

FAQs
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I want to expand into more online marketplaces across the globe. How can the Linnworks listing functionality help me?

The Linnworks listing management functionality facilitates global marketplace expansion in several ways. For example, you will benefit from a consistent listing experience, no matter if you’re listing to familiar channels or completely brand new ones.

As such, your team will only need to learn one listing process, saving your business time and maximising your efficiency when entering a new market. It’s worth mentioning that order processing will also remain consistent, which also supports quick and easy expansion.

Linnworks also facilitates seamless international expansion by drastically speeding up your time to market. Once you have established your configurators for each channel, you can set up a master inventory import file. When this is fully populated, it brings enough data into Linnworks to enable you to list on multiple selling channels simultaneously.

In addition, you can store translated titles, descriptions and attributes together with your domestic listings. The Linnworks listing tool will pick the right language for each of your channels automatically, which again saves time when expanding to new marketplaces.

Another way Linnworks supports easy global expansion is by offering international visibility on your domestic eBay listings. What’s more, the system allows you to list directly into a geographical region and localise. Online marketplaces such as Fruugo also take your product data and push it across multiple territories.

Finally, Linnworks has an open API to help scale your business across any little known or obscure online marketplaces and eCommerce platforms. You can build your own channel integrations using this architecture, making your potential for growth limitless.

Speak to one of our sales representatives for more ways Linnworks can support international expansion for your business.

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Which selling channels is it possible to list to through Linnworks?

Linnworks integrates with more than 50 selling channels, including eBay, Amazon, Shopify, BigCommerce and Magento. You can view a more comprehensive list of available channel integrations here.

Don’t see an integration you use or plan to use in the near future? Please get in touch with one of our sales representatives to discuss your needs and to confirm how we can get this integration to work for you.

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How does bulk listing in Linnworks work?

With Linnworks’ bulk listing functionality, you can bulk upload and revise multiple listings across all of the platforms that you sell through, saving you countless hours of time.

To list in bulk using Linnworks, there are three key steps involved:

  • Import stock item data
  • Create channel-specific configurators
  • Preview and send listing to relevant selling channel

Import stock item data
Using the data import tool, you can quickly and easily collate the enormous amount of data that you need for each of your stock items into Linnworks, cutting out repetition in the listing process in several ways.

Create channel-specific configurators
A configurator is a Linnworks term for a way to store generic information that similar listings share across a specific channel, such as a returns policy, payment options and shipping methods. Instead of repeatedly entering this data for each listing, a configurator enables you to apply this information to each listing within seconds.

Linnworks provides configurators for Amazon, BigCommerce, Bluepark, eBay, Magento, Shopify and Walmart. You can create your own configurators by utilising the system’s open API architecture or outsource this to a third-party developer.

Preview and send listing to relevant selling channel
To send multiple listings in bulk to your selling channels, all you need to do is select all the relevant products in your inventory, select the correct selling channel and apply the relevant configurator. This creates a listing template you can preview before activating the listings.

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What details can I update on my listings?

When it comes to revising your listings within Linnworks, there are several different elements you can quickly update in bulk, including:

  • Stock levels
  • Prices
  • Titles
  • Descriptions
  • HTML (e.g. eBay listings)
  • Attributes
  • Images
  • Categories
  • Shipping methods
  • Payment methods

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How can I list on Amazon through Linnworks?

For Amazon sellers using Linnworks, there are two ways you can list on the marketplace.

One way is listing to the Amazon Catalogue. This catalogue includes products sold by multiple sellers, so that the same item is not listed on Amazon several times over. As such, if you are selling an item that is already in the catalogue, then you can add an offer for that item directly through Linnworks. All you’ll need is the EAN (European Article Number).

This is a very quick and simple process, as you don’t need to maintain the product information yourself. All Linnworks needs to do is upload your stock levels, prices and shipping details to the existing listing on Amazon.

The second way to list on Amazon is directly through Linnworks, just as you would with any other selling channel. Alternatively, you can map your existing Amazon listings into Linnworks.

Talk to one of our specialists for a complete overview of how listing through Linnworks can save you hours of time and maximise the efficiency of your processes.

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Can I take control of my existing eBay and/or Amazon listings?

Yes. With Linnworks you can take control of your existing listings on eBay and Amazon.

Using our Extract Inventory tool, you can take the product information from your existing listings across these marketplaces and transfer it into Linnworks.

This tool has been designed specifically with Amazon and eBay in mind. As such, you will benefit from the same level of control as if you had created these listings directly through Linnworks to begin with.

For example, you can then apply channel-specific configurators to these existing listings.

A configurator is a Linnworks term for a way to store generic product information (such as your returns policy, payment options or shipping methods) which is likely to remain the same for the majority of your products sold on a specific marketplace.

The benefit of a configurator is that it saves you countless hours when it comes to creating listings. You don’t need to repeatedly enter the same information for each listing.

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What about channels where a listing tool is not offered?

For existing listings on other channels outside of eBay and Amazon, you can map each listing to the corresponding stock item in Linnworks. You will only be able to update stock levels and prices for these existing listings.

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I don’t want to lose my eBay sales history. How can I prevent this?

So long as you don’t end or have your listing ended, then your eBay sales history will remain available after transferring your listings to Linnworks.

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On eBay, I don’t have a SKU (Custom Label) assigned to each of my products. How do I set this up?

When selling on eBay, you have the option to assign a SKU for each product that you sell.

Although this is not a mandatory field, in order to synchronise your inventory levels, you will need to assign SKUs to keep your products identifiable across marketplaces.

Quick steps to upload SKUs directly through eBay

  • Ensure that you have Selling Manager application installed on your eBay account
  • You will now be able to edit your products and individual SKUs

Alternatively, you can bulk update SKUs on eBay through eBay.com:

  • Request download file (you’ll need to have this option enabled on your account)
  • On the imported file, delete all columns except Title, Item ID and CustomLabel
  • Remove the spacing between the terms, so they appear as ItemID and CustomLabel
  • Update your SKUs as you see fit and save the new file
  • In File Exchange, click on upload listings and updates
  • Upload your new file
  • When importing products to Linnworks, they will now transfer with SKUs

4,000+ online sellers use Linnworks

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"We were worried about switching platforms and did not want to lose sales overnight. Linnworks made this process easy for us. They knew exactly what they were talking about and offered multiple solutions for all our issues".
Richard Moore, Source BMX
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"With the help of Linnworks, we grew from a £30 start up to a now £4m turnover.  It does the job of ten people and has helped us to work smarter".
Tony Rowe, Goldstar Leisure
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4,200+
Number of Customers
£16bn+
Total GMV Processed
80+
Number of Channels