2020 was a bumper year for sales at Direct Plants with orders jumping as much as fourfold during the first lockdown. As orders accelerated, manually managing accurate inventory levels for a constantly changing list of over 10,000 SKUs across multiple selling channels resulted in overselling, delayed orders and missed sales opportunities. Using Linnworks to manage multichannel inventory and order management alongside BigCommerce as their ecommerce platform, Direct Plants quickly saw the benefits of automating multichannel workflows.
“The ability to quickly update SKUs to reflect changes in our inventory and accurately syncing inventory levels across our selling channels means I don’t have to worry about overselling or underselling. I have full control to set up new users and can give them streamlined access to focus on order management means they can focus on day-to-day operations and order fulfillment, which frees up my time to focus on the business.”
- Shaun O’Brien, Company Director at Direct Plants
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