Ecommerce Channel Integration Software
Connect your sales channels. Keep them all in sync.
Every marketplace or channel you expand to is another login, another data format, and another way for stock and orders to drift out of sync. Linnworks connects 100+ channels natively, so orders, inventory, and listings stay in step.
Trusted by 4,000+ retailers
100+ channels with two-way connections.
More channels should mean more revenue, not more risk. But each one comes with its own login, its own data rules, and its own chance to oversell or fall out of sync.
Channel connections
Selling on six channels can mean managing six disconnected logins, formats, and listing rules. Linnworks’ native two-way integrations bring 100+ channels into one place.
Stock sync speed
A channel updating on a slow schedule means you risk selling stock you’ve already sold elsewhere. Every Linnworks integration updates in moments.
Channel pricing
Charging per channel means every new one you test adds cost and overhead before it earns anything. Linnworks’ pricing is based on order volume, so adding a channel doesn’t raise your bill and allows you to test new markets.
How a channel connection works.
A channel integration is a two-way connection: orders come in, inventory and listings go out, and tracking flows back.
01
Connect a channel
Authenticate your account — Amazon, eBay, Shopify, Walmart, TikTok Shop, Temu, and more. The connection is native and two-way from the start.
02
Orders flow in
New orders from the channel download automatically into one place, alongside every other channel you sell on.
03
Inventory and listings flow out
Stock syncs across every connected channel, and listings publish with the fields, content, and pricing each channel requires.
04
Tracking flows back
Once an order ships, the tracking number automatically updates in the channel it came from, keeping customers up to date.
What’s included in Linnworks ecommerce channel integrations.
Native two-way integrations
Each connected channel carries orders in, inventory and listings out, and tracking back, not a one-way data feed that leaves systems to drift apart.
100+ channels, plus 300 more via Mirakl
Native connections to the major channels, extended through the Mirakl marketplace network for reach into 300+ channels worldwide.
Stock sync in moments
A sale on one channel reduces availability across all of them within minutes, which is what keeps overselling close to zero as you add channels.
Channel-specific fields and pricing
Each connection carries the attributes, content, and price a given channel requires, all linked back to one central product record.
Add a channel in minutes
Once you’re set up, connecting a new channel is a configuration rather than a development project, so testing a new channel is low-effort and low-risk.
Volume-based pricing
Pricing is based on order volume, not the number of channels, so connecting another channel never adds a monthly fee.
Learn more about Linnworks channel integrations.
What connected channels do for growth.
“With Linnworks, we’re able to have 100% data visibility and transparency, so we can identify where the inefficiencies are and drive the cost out of the system.”
Read the case study
“Linnworks is an essential partner as we scale our ecommerce operations to 15% of our overall business.”
Read the case study
“I feel like I was almost undersold just how good Linnworks was going to be. You don’t realise how amazing the platform is until you have experienced how bad things can be.”
Read the case study
Channel integrations FAQs.
Get answers to our most asked questions about ecommerce channel integrations.
Linnworks connects to 100+ channels, with native marketplace integrations across Amazon, eBay, Shopify, Walmart, TikTok Shop, Temu, OnBuy, WooCommerce, and Magento. Through the Mirakl marketplace network, reach extends to 300+ additional marketplaces worldwide. Browse the full integrations directory
Yes. Each channel connection works in both directions: orders download from the channel into Linnworks, while inventory levels and listings publish out to the channel, and tracking writes back once an order ships. That two-way flow is what keeps stock and order data consistent rather than drifting apart between systems.
Stock deducts at the point of sale and syncs across every connected channel in under 10 minutes. Combined with per-channel buffers and automatic listing suppression that keeps overselling close to zero even as the number of channels grows.
Once you’re set up, adding a channel is a configuration step rather than a development project. Customers report that what used to take weeks now takes minutes, because your central product data and rules carry over to the new channel rather than being rebuilt for it.
Between the 100+ native integrations and the Mirakl marketplace network, most channels are already covered. Where a native integration doesn’t exist, Linnworks partners can build one, so you’re not limited to only what’s available out of the box.
No. Linnworks pricing is based on order volume rather than the number of channels you connect, so adding a channel doesn’t add a per-channel fee. That means you can test a new channel without it cutting into your margins. But some niche integrations do have a small one-off cost, which is clearly listed before you connect.