Top 50 marketplaces to watch in 2026

Your essential guide to profitable multichannel expansion in the year ahead

Selling on Amazon alone is no longer enough. Discover 50 high-growth marketplaces and what it takes to succeed across them: profitably, efficiently, and at scale.

Why this matters

In 2026, marketplaces are the dominant force in ecommerce. But with more choice than ever, sellers face growing complexity, from compliance to fulfillment to channel fragmentation.”

This report was built for ecommerce operations and marketplace leads managing multichannel growth. Whether you’re evaluating niche platforms like Back Market or exploring expansion into Temu or Allegro, you’ll get strategic guidance on:

  • Who shops on each marketplace, and what they expect
  • What it takes to win: listings, ads, logistics, and seller standards
  • What’s changed: 2026 trends from AI search to regulatory shifts
  • How Linnworks helps you operationalize multichannel success

What you’ll get:

  • Deep dives into 50 marketplaces—mainstream and emerging
  • Inventory, listing, and fulfillment tips for each channel
  • Market entry strategies by region and product category
  • Growth benchmarks and opportunities by vertical

Why download this ebook?

If you’re an online retailer hungry for growth, this ebook provides the insights and strategies you need to:

  • Reach millions of ready-to-buy customers far beyond what your D2C brand site can achieve.
  • Boost your gross merchandise value (GMV) by leveraging AI-driven product recommendations and refined search tools.
  • Reduce risk by diversifying your selling channels and securing more predictable revenue.
  • Expand your cross-border sales with built-in tools for translation, currency conversion, and localized logistics.
  • Future-proof your business by aligning with consumer expectations for eco-conscious shopping and engaging in community-driven experiences.

Download the full ebook to future-proof your marketplace strategy.