How Baby Cubby stopped overselling and out-of-stocks

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Baby Cubby is a subsidiary of Seahorse Enterprises and is a seller of baby gear and clothing. 


Company Profile: Seahorse Enterprises is a retailer whose subsidiary, Baby Cubby, sells baby gear and clothing in-store and online. Everything they do is focused on helping parents find the safest and best products, and reminding parents how important their role is, while creating a fun shopping environment.

Solution Partners: Amazon | eBay | Magento

Market: USA

Industry: Baby Gear & Clothing

“SkuVault Core as been instrumental in streamlining our warehouse processes along with lowering our customer service costs and increasing our customer satisfaction.”

Challenge: Constant overselling and overstocks

Cameron Muir started Baby Cubby to help new parents find peace of mind while they shop for the best products for their little ones. The problem was that between managing inventory across four Magento stores and cross-selling items on Amazon and eBay, Baby Cubby struggled to find its own peace of mind. Cameron explained, “Previous to SkuVault Core, we manually entered inventory into each channel for selling, and completely left inventory unmanaged on our Magento channels.” This resulted in constant overselling and out-of-stocks leading to lower customer satisfaction and higher customer service costs.

Solution: Cloud-based solution with channel integration

Cameron chose SkuVault Core because it was a cloud-based solution that would integrate with all of the channels that Seahorse Enterprises used, its affordable price tag, and its ability to grow with the company from one user to many. “SkuVault Core has been instrumental in streamlining our warehouse processes along with lowering our customer service costs and increasing our customer satisfaction,” Cameron said. “Now our correct inventory syncs immediately to all of our channels, and correctly notifies us of low and out-of-stock items. Before, we often missed low stock items because we were manually monitoring through inventory counts.”

Results: Reduced out of stocks, mis-picks, and mis-ships 

After implementing SkuVault Core, Baby Cubby experienced a significant transformation in its inventory management. The constant issues of overselling and out-of-stocks were drastically reduced. With real-time inventory syncing across all channels, the company was able to maintain accurate stock levels, leading to a notable decrease in customer complaints and returns.

Furthermore, the automation provided by SkuVault Core eliminated the need for manual monitoring, resulting in fewer human errors. Mis-picks and mis-ships, which were once common challenges for Baby Cubby, became rare occurrences. This not only improved the efficiency of the warehouse operations but also enhanced the overall customer experience.