Selling on Temu: Your Ultimate Guide

Temu, a global online marketplace, has rapidly made waves worldwide. Positioned as the latest challenger in the e-commerce space, Temu is disrupting the market with a bold approach that’s capturing attention and reshaping how consumers shop.

What is Temu?

Temu launched in September 2022 to connect consumers directly with manufacturers, broadening access to quality goods at reasonable prices by eliminating unnecessary supply chain costs and giving businesses of all sizes an alternative, lower-cost route to market.

Today, Temu serves consumers in more than 90 markets spanning the Americas, Europe, the Middle East, Africa, Asia, and Oceania, making it a truly worldwide ecommerce powerhouse. The platform offers low-cost onboarding, access to global consumer demand, and a more efficient way for sellers to test demand in new markets.

For local businesses, that opportunity is supported through Temu’s Local Seller Program. Read on to discover everything you need to know about selling on Temu.

What is Temu’s Local Seller Program?

In 2024, Temu introduced its Local Seller Program. Now active in more than 30 markets, including the UK, the program enables businesses to sell and fulfil orders locally, reducing delivery times and expanding participation in digital trade.

Eligible sellers can list products across more than 700 categories, including apparel, household electronics, furniture and food. Temu supports a diverse mix of sellers, from family-run brands, traditional manufacturers and wholesale distributors to multinational retailers.

What is the benefit of Temu’s Local Seller Program?

Once onboarded, sellers are supported by dedicated seller support teams that can answer questions and help resolve issues, as well as access to large-scale platform traffic and direct customer engagement features to make selling easier and more efficient.

For many SMEs, logistics is one of the largest cost components in cross-border trade. Temu aims to create more economic opportunities for European SMEs and open access to the global market through efficient and affordable logistics. Temu partners with 150 logistics providers, including Royal Mail, DHL and Bpost, and integrates with Linnworks.

Through open partnerships, Temu supports jobs sustained by industry partners while giving small and mid-sized enterprises access to infrastructure that would otherwise be costly to replicate.

Merchant experiences selling on Temu

Seller case studies highlight strong sales growth and reach.

Nottingham-based confectionery brand Exploded Sweets launched on the platform and within a fortnight had received more than 1,000 orders, establishing a roadmap for scaling to six figures, according to the Nottingham Post.

McSlots, a Cornwall-based toy shop specialising in model cars and action figures, had seen sales decline across platforms as families tightened spending. After uploading a small selection to Temu, daily orders rose over 40% within the first quarter, and Temu accounted for half of the total sales, according to Cornwall Live.

The Sleep People, a Yorkshire-based family-run mattress manufacturer producing more than 1,400 mattresses daily, reported a 27% sales increase within three weeks of joining Temu earlier this year. The growth enabled the company to expand its local workforce and introduce a training and employment programme for armed forces veterans.

How to become a seller on Temu?

Seller applications typically take about 10 minutes. Approvals may be issued within one business day. Many sellers go live within 72 hours, subject to them meeting platform requirements, and around half make their first sale within 20 days.

Getting started usually involves four steps: creating a seller account, submitting business information, verifying the business representative, and completing your shop setup.

Seller requirements on Temu

To safeguard consumers and sellers, Temu has invested in a multi-layer compliance system designed to prevent, detect, and respond to risks. In 2025, Temu invested USD 100 million in compliance and quality control, with plans to double that investment in 2026.

Seller identities are verified against business registries and require supporting documentation, such as test reports and certificates, before products can be listed. Once applications are approved, sellers can start listing products on Temu.

Temu also works with independent testing and certification firms, including DEKRA, TÜV SÜD, Eurofins, SGS, and Bureau Veritas, to support compliance with local safety standards.

Fast dispatch, accurate listings, low refund rates, strong customer feedback and consistent service standards are rewarded through organic reach. A dedicated account manager serves as a primary contact throughout this journey for onboarding, compliance, inventory management, and growth strategies.

How do I get started selling on Temu with Linnworks?

Getting started on Temu is even easier with Linnworks. Our integration simplifies and scales your selling process, making it seamless to manage your Temu store. Here’s how Linnworks can enhance your Temu experience:

• Inventory Updates – Linnworks can automatically send changes in stock levels to Temu Marketplace.
• Inventory Mapping – Existing and new Temu Marketplace listings can be linked to Linnworks inventory items for stock level and price updates.
• Listing Creation – New listings on the Temu Marketplace can be created via Linnworks.
• Price Change – Prices on Temu Marketplace listings can be automatically updated via Linnworks.
• Order Download – New and accepted Temu marketplace orders can be automatically downloaded into Linnworks, allowing you to reserve available stock and avoid overselling.
• Order Cancellation – Orders can be cancelled on Temu Marketplace via Linnworks. You can cancel the order when it is in the new order status, regardless of whether it has been paid or unpaid.
• Order Dispatch – Orders on Temu Marketplace can be marked as shipped and provided with the tracking number and shipping service name via Linnworks.
• Order Refunds – Orders can be refunded on Temu Marketplace via Linnworks.

Ready to start selling on Temu?

Don’t miss out on the opportunity to tap into one of the world’s fastest-growing ecommerce platforms. With Linnworks, integrating your business with Temu has never been easier. Sellers can connect their Temu store to existing operations, manage inventory and orders more efficiently, and support growth across channels. The integration helps simplify day-to-day workflows so sellers can focus on reaching more customers and driving sales.

Get started today and take your e-commerce business to the next level.