Fashion & Apparel – Find the right marketplace for your products

The digital revolution has transformed the fashion industry, reshaping the way consumers discover, shop, and engage with brands. Consumers now seamlessly transition between in-store and ecommerce channels, exploring brands and products across various digital platforms. This digital-first approach has broken down traditional barriers to entry, making it easier for consumers to discover new brands, research products, and complete purchases online.

This shift necessitates a re-evaluation of marketplaces which are transforming the fashion ecommerce landscape by offering brands a powerful platform to reach new audiences and boost sales. 

Navigating Marketplaces in 2025

To succeed in fashion ecommerce, it’s vital to prioritize marketplaces as part of your strategy. Each marketplace offers unique advantages, and optimizing your presence on these platforms can drive sales, increase visibility, and boost customer trust. Marketplaces like Amazon, Zalando, and ASOS not only offer unparalleled reach but also provide tools to showcase high-quality, sustainable products to a global audience. By leveraging these platforms, fashion sellers can meet customer demand more effectively, scale operations with ease, and stay at the forefront of the competitive fashion ecommerce landscape.

Here’s why multiple marketplaces are crucial for fashion brands in 2025:

• Unmatched Reach: Marketplaces like Amazon and Zalando attract millions of potential customers, significantly increasing brand exposure and sales opportunities.
• Lower Entry Barriers: Marketplaces provide existing infrastructure, payment systems, and customer bases, making it easier for new brands to establish an online presence.
• Secondhand Market Boom: Marketplaces like Vinted and Depop are fueling the growth of the secondhand apparel market, offering a convenient way for consumers to buy and sell pre-owned items.
• Building Trust: Robust buyer protection policies on marketplaces build trust with shoppers, leading to increased sales and fewer returns for brands.
• Global Expansion: Marketplaces offer a cost-effective way for brands to enter new markets without the need for a physical presence. Asos, for example, ships to nearly 200 countries through its marketplace platform.
• Data-Driven Insights: Marketplaces provide valuable data on consumer behavior and preferences, allowing brands to make informed decisions about inventory management, pricing, and marketing strategies.

By leveraging the power of marketplaces, fashion brands can better evolve in the ecommerce landscape and achieve long-term success.

Find the right marketplace for your products

Choosing the right marketplace can make or break your fashion brand’s expansion strategy. But here’s the thing – not all marketplaces are created equal. Some might be perfect for your luxury handbags, while others could be ideal for your streetwear collection. Let’s break down 10 influential fashion marketplaces to help you find your perfect match.

Macy’s

Think of Macy’s as the digital version of their iconic department store. They’re selective about who they work with, but that exclusivity comes with serious benefits. This exclusivity, combined with Macy’s dedicated account management, can aid in building and maintaining a brand’s image. Additionally, the integration with physical stores could increase both brand visibility and product accessibility for consumers.

• Region: United States
• Access: Invite-only
• Core segments: Mid to upper-range fashion, accessories, footwear
• Special features: Dedicated account management, integration with physical stores
• Fees: Commission varies by category (typically 15-40%), plus potential marketing fees

TikTok Shop

The new kid on the block that’s making serious waves. If you’re targeting Gen Z and younger millennials, you’ll want to pay attention to this one. TikTok Shop presents a significant opportunity for fashion and apparel sellers, with over 70% of global TikTok shoppers making purchases after discovering items in their feeds or live stories. 

• Region: Global (with focus on UK, US, and Southeast Asia)
• Access: Open application
• Core segments: Fast fashion, trending styles, accessories
• Special features: Live shopping capabilities, influencer collaboration tools
• Fees: Commission ranges from 5-20% depending on category

eBay

Don’t let eBay’s reputation as a general marketplace fool you – they’re a powerhouse in fashion sales with a massive, diverse audience. Fashion and apparel is one of its key categories and with flexible selling formats, relatively low entry barriers and built-in marketing tools it’s a great platform for fashion businesses of all sizes.

• Region: Global
• Access: Open application
• Core segments: All fashion categories, particularly strong in vintage and unique items
• Special features: Dedicated fashion hub, authentication for luxury items
• Fees: Final value fees 8-15%, plus optional listing fees

Debenhams

A British retail icon that’s gone digital-first, offering brands access to a loyal customer base that loves premium high street fashion. Debenhams offers a selection of fashion, beauty, and home goods. 

• Region: UK and Ireland
• Access: Selective application process
• Core segments: Mid-range to premium fashion
• Special features: Editorial content promotion, seasonal campaign participation
• Fees: Commission structure varies (typically 15-30%)

SHEIN

The fast-fashion phenomenon that’s revolutionizing how younger consumers shop for clothes. With a reputation for affordable products, SHEIN Marketplace has become an incredibly popular place to shop. In 2023, the SHEIN app was the most downloaded ecommerce app globally, and it has surpassed 500 million downloads in 2024 already.

The marketplace is especially popular with Gen Z and Millennials and has a large consumer base of 230 million active users for U.S. sellers to tap into.

• Region: Global
• Access: Invite-only
• Core segments: Fast fashion, trendy pieces, accessories
• Special features: AI-driven trend forecasting, rapid product testing
• Fees: Variable commission structure, typically 20-35%

Zalando

Europe’s fashion powerhouse that’s become a go-to destination for fashion-forward consumers. It offers a vast selection of clothing, shoes, accessories, and beauty items for men, women, and children. With a strong focus on customer experience, Zalando provides a convenient online shopping platform, personalized recommendations, and free returns, making it a popular destination for fashion-conscious consumers across Europe. 

• Region: Europe
• Access: Selective application process
• Core segments: Wide range from fast fashion to luxury
• Special features: Sustainability filtering, size recommendation technology
• Fees: Commission 15-25%, plus potential marketing and service fees

Saks Fifth Avenue

Saks Fifth Avenue is renowned for its high-end fashion, designer apparel, accessories, beauty products, and home goods. With flagship stores in major cities and a prominent online presence, Saks Fifth Avenue caters to affluent shoppers seeking premium brands and exclusive merchandise. They are known for their curated selection, exceptional customer service, and status as a destination for luxury retail.

• Region: North America
• Access: Highly selective, invite-only
• Core segments: Luxury fashion and accessories
• Special features: Personal shopper program, VIP customer access
• Fees: Premium commission structure (typically 25-45%)

Secret Sales

Secret Sales is an online marketplace offering discounted, premium branded fashion, beauty, and homeware. They partner directly with brands to clear excess stock, providing consumers access to exclusive deals and significant savings on desirable items. Essentially, Secret Sales acts as a platform for brands to discreetly liquidate overstock without damaging their brand and full-price retail channels, while offering shoppers a curated selection of discounted luxury goods. 

• Region: UK and Europe
• Access: Invite-only
• Core segments: Premium and luxury fashion at discount
• Special features: Members-only access, time-limited sales
• Fees: Commission varies based on category and discount level

Urban Outfitters

Urban Outfitters is a popular retail chain known for its trendy and eclectic mix of clothing, accessories, home goods, and lifestyle products. Targeting young adults with a fashion-forward sensibility, they offer a diverse range of items, from vintage finds and unique designs to popular brands and contemporary styles. Urban Outfitters creates a unique shopping experience with its curated selection and bohemian-chic aesthetic, appealing to those seeking individuality and self-expression. 

• Region: Global (primary focus on US)
• Access: Highly selective application process
• Core segments: Contemporary fashion, streetwear, vintage-inspired pieces
• Special features: Lifestyle content integration, strong social media presence
• Fees: Commission typically 20-35%

Fruugo

Fruugo is an online marketplace that connects shoppers with retailers worldwide. It acts as a global platform, allowing customers in various countries to browse and purchase products from a diverse range of sellers, all in their local language and currency. Fruugo handles the complexities of international e-commerce, including currency conversion, translation, and shipping logistics, making it easier for both consumers to discover products from around the globe and for retailers to expand their reach. 

• Region: Global (60+ countries)
• Access: Open application
• Core segments: All fashion categories
• Special features: Automatic currency conversion, language translation
• Fees: Commission around 15% plus processing fees

Seamless integration with Fashion and Apparel marketplaces

Connect with over 100 marketplaces, including Amazon, Zalando, and TikTok Shop, along with D2C websites and social commerce platforms. Linnworks ensures your business operates smoothly across all channels.

As a small or large business you can easily access new audiences with simplified multichannel selling or scale internationally without the complexity of managing multiple systems for larger companies, with Linnworks.

Ready to elevate your fashion brand’s online presence and drive sales in 2025? Explore our Find your Next Marketplace Quiz and discover the perfect marketplaces to expand your reach.