Whitepaper

5 Trends Reshaping the Future of Ecommerce

For modern ecommerce businesses, it’s not enough to expect growth because you have a great product. You also need to be in the right place at the right time to meet your customers where they shop.

With shoppers purchasing online more than ever, retailers must provide seamless, speedy and connected shopping experiences. Customers expect convenience, which means you must say goodbye to slow processes, stockouts and guesswork so you can say hello to more business and happy customers.

This guide includes our latest research and insights into what modern shoppers want and how to provide a winning customer experience every time.

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Consumers in the U.S. and U.K. told us that:

Convenience is table stakes in ecommerce.

Nearly two-thirds of respondents consider convenience and ease of purchase to be a top factor in purchasing decisions.

Price and transparency are paramount.

Three in four shoppers are most concerned about price, likely because of high inflation and economic uncertainty.

Shoppers are open to new social channels.

Facebook is still the leading social selling platform, but channels like TikTok are providing new opportunities for brands, with 15% of shoppers considering it for purchases.

Flexible payments drive faster sales.

With price being a top concern, flexible payments help nearly 75% of consumers make purchases faster and easier.

Multichannel selling is a must.

For nearly 70% of respondents, searches began on marketplaces and social media. You need to have a presence across the channels that matter most to your customers.

Access the full report for the latest ecommerce data and insights. You’ll also learn how scalable inventory, order management and listings software can take your business to the next level.

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