Staying discoverable in 2026: AI, social commerce and listings

Shoppers are finding products differently in 2026. Your listing strategy needs to catch up.

Most retailers are optimizing for a discovery landscape that no longer exists.

AI is reshaping how marketplaces rank and surface products. Young buyers are skipping traditional search entirely and starting on social media. Product searches are becoming more visual, more casually conversational.

Simply put: buyers today find and shop differently than they did in 2025. 

We talked all about it on our May 14th webinar. Jorge Mir Alvarez (Senior Product Manager, Linnworks) walked through new data from the Online Retail Insights 2026 report and the AI-powered tools that’ll help you address it.

Tom Rudczynski (CEO, XTAL Search) revealed the discoverability mistakes costing multichannel sellers rankings right now while Aaron Alpter (CEO, Izba) talked about how to upgrade listings across multiple channels. And David Milstein, COO of SellCord, broke down what’s actually driving results on Walmart heading into the second half of 2026.

Watch the webinar and walk away with:

• What AI-driven search changes mean for your marketplace rankings and the listing shifts top sellers are already making to stay visible
• Whether social commerce deserves a spot in your channel mix this year, based on which demographics and product categories are generating real revenue
• How to build the product listings that 91% of shoppers say they need before they buy and how leading sellers are using AI tools to nail them at scale
• Where the Walmart marketplace opportunity is heading and what’s separating the sellers winning there from everyone else

Three experts who each see a different part of this shift every day. One session to make sense of it all. Fill out the form to get instant access to the recording.

Meet our speakers

Jorge Mir Alvarez

Senior Product Manager, Linnworks

Jorge is a Senior Product Manager at Linnworks, where he leads the Ecosystem—the integrations, developer tools, and app store that connect Linnworks to 100+ sales channels and the broader ecommerce stack. With 8+ years in product, he previously led CoverWallet’s European launch (acquired by AON in 2020) and managed the Developer Platform at Zapier. He focuses on building tools that help multichannel sellers turn complexity into growth.

Tom Rudczynski

CEO, XTAL Search

Tom is currently founder and CEO of XTAL Search, an AI solution that helps eCommerce sellers improve product discovery. He has 10+ years of ecommerce experience and spends a lot of time thinking about how AI can help and transform buyer experiences.

Aaron Alpeter

CEO, Izba Group

Aaron helps brands start, scale, exit—and then integrate without losing their edge. At Izba Group, our mission is simple: help founders and investors build businesses worth buying and turn acquisitions into strategic wins. We do this through a portfolio of operating companies that support every phase of growth—from supply chain design to sourcing, fulfillment, automation, and M&A prep.

David Milstein

COO, Sellcord

David Milstein is the COO at Sellcord, where he drives operational strategy and execution for leading e-commerce brands. With deep expertise in Amazon growth, logistics, and scaling high-performance teams, he helps businesses unlock sustainable revenue. David is known for translating complex challenges into practical, results-driven solutions for modern digital commerce.