How online retailers can win in the great ecommerce acceleration.
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Convenience is the number one priority for shoppers this has created clear opportunities for retailers, but also significant challenges.
As we move into 2022, we ask are online retailers ready to adapt to the new, effortless economy?
- To be able to compete for every sale, retailers need to be present wherever your customers want to shop.
- To sell in multiple shopping environments, like marketplaces and social channels, you need to deliver a frictionless, convenient shopping experience across all touchpoints.
Linnworks surveyed over one thousand retailers in the USA and UK to benchmark where online sellers are in this ecommerce journey, and what they have prioritized in their business transformation strategy.
Creating seamless shopping journeys, and scaling and automating backend processes to retain control of merchandising, inventory and fulfillment, are key to capitalizing on these growth opportunities.
Download the report to discover the key opportunities and strategies you need to drive growth in the great ecommerce acceleration.
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Key findings from the research
How retailers are prioritizing growth opportunities.
An omnichannel selling strategy is essential for growth.
- 96% of respondents said the pandemic accelerated adoption of new sales channels.
Adapting back end operations to support channel expansion a priority.
- 73% reported a rise in ecommerce technology investments.
Having a single view across their business for decision making is a major challenge.
- 70% had difficulty leveraging data for decision making due to information siloes.
Retailers are leveraging external parties for expansion into new international markets.
- over 90% leveraged 3PLs or marketplace fulfillment programs for cross-border selling.
Supply chain disruptions continue to have a significant impact on business planning and growth.
- 76% said that disruptions have cover their company sales and revenue.
Get the full research report to discover how to transform your retail business to take advantage of the many growth opportunities in the great ecommerce acceleration.Download the whitepaper
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