Expand your reach as a seller on Michaels’ third-party marketplace with the Linnworks Integration. 

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Michaels Marketplace integration interface.

Michaels Integration for arts & crafts sellers

One central location to manage your
Michaels listings, orders and inventory.

Achieve Total Commerce with Linnworks and Michaels.

Listing management

  • Be in full control of customer facing listing information such as titles, descriptions, images and more.
  • Save time with listing templates and bulk actions to create, edit andmanage listings.
  • Streamline key tasks such as automatically pushing and synching product listings and any updates from Linnworks to Michaels.

Order management

  • Channel orders can be automatically downloaded into Linnworks.
  • Orders can be downloaded to
    and inventory updates sent fromspecific locations.
  • Orders on the channel can be markedas shipped and provided with the tracking number and shipping service
    name via Linnworks.

Inventory management

  • Linnworks can automatically
    send changes in stock levels to
    the channel.
  • Channel listings can be linked toLinnworks inventory items for stocklevel and price updates.

Shipping management

  • Remove manual processes in shipping management with automated shipping allocation.
  • Linnworks can assign the correct postal service method to the downloaded orders and print the appropriate labels to ensure a seamless post purchase experience.

Price sync

  • Never worry about selling stock over or underpriced. Linnworks auto updates prices on every sales channel minutes after prices are adjusted.


  • Measure Michaels channel performance alongside all other sales channels and performance metrics.

Why do buyers love Michaels?

Reach millions of arts & crafts

  • Michaels is North America’s number one specialty retailer of arts, crafts, framing, floral, wall décor, and seasonal merchandise for Makers and do-it-yourself home decorators.
  • Access 20 million monthly consumers through the first Arts & Crafts specialty marketplace in the US.
  • Shoppers can benefit from reward points by being part of the #1 Arts & Crafts loyalty program in the US. 

Sign up to Michaels through Linnworks for exclusive partner benefits.

Get started on Michaels

Why start selling on Michaels?


Maintain full control over your marketplace activities – including pricing, product listings, content, and returns. 


Simple to use – Painless integration and item setup via API, integration partners, or web portal. 


Free to install – There are no listing or set up fees. The Michaels integration is free for all Linnworks users.

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Find out how Linnworks can help grow your business.

Speak to us to find out how Linnworks can connect and automate your commerce operations so you can capture every revenue opportunity.

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