The ultimate guide for peak season

Everything you need to prepare for peak season in one place: original research, guides, webinars, and deep dives on shipping, inventory, and Black Friday.

Peak season hub

Peak season blog deep dives

Peak season blog deep dives

How Linnworks helps during peak

How Linnworks helps during peak

Unify inventory

Stock synced across channels in under 10 minutes to prevent oversells.

Orchestrate orders

Route orders by SLA, location, and margin to hit cut-offs.

Speed up the warehouse

Digital pick lists and guided picking mean fewer touches.

Ship smarter

Connect to 70+ carriers, with rules that balance speed and cost.

See issues early

Reporting that surfaces stockouts, aging orders, and SLA risk.

Handle peak volume

Trusted by 4,000+ sellers running peak operations across regions.


FAQs

When should I start peak planning?

Earlier than most sellers expect. In Linnworks’ analysis of 207 million orders, most sellers had their tools in place and their catalogs ready well before the rush, so start planning in late summer. Test new channels earlier in the year, and leave enough time for any operational change to go live and settle.

How do I prevent stockouts without overbuying?

Tighten cycle counts, set safety stock by SKU velocity, and use lead-time-adjusted reorder points. See our guides to the safety stock formula and peak season inventory planning.

What if carriers miss delivery commitments?

Set fallback rules by service level and zone, communicate proactively, and offer alternative delivery options at checkout. Using more than one carrier gives you room to move volume.

Why are peak shipping costs hard to predict?

Peak surcharges stack on top of fuel, size, and weight charges, and negotiated discounts often don’t cover every fee. Reviewing your contracts early and choosing a carrier per order helps. Our Lost in transit report covers where costs hide.