Ecommerce Automation Software
Automate repetitive order management work.
Your team makes the same routing, carrier, and sorting decisions hundreds of times a day. With Spotlight AI and Rules Engine, you know exactly what to automate to save the most time.
Sellers save 52 hours/month on average
Manual work grows quietly. So do costs.
Every operation accumulates repetitive decisions. Individually, each feels small. Together, they’re the reason you’re paying another team member to do manual work instead of scaling revenue.
The same decision, hundreds of times a day.
A carrier assigned by hand. An order sorted into a folder. A routing call repeated 300 times a day. Every manual decision takes time. Linnworks automates the repetitive decisions, so the right choice is made every time.
You know you should automate more. You don’t always know what.
Having the ability to automate something isn’t the same as knowing which manual task is costing you the most time. Spotlight AI monitors your team’s repetitive actions, quantifies the hours each is costing, and shows you which rules to set up to save you time.
Errors creep in at volume.
Manual processing means the occasional wrong carrier, missing document, or mis-pick. At volume, late deliveries, refunds, and poor reviews cost you customers. Rules Engine makes the same decisions whether you process 50 orders a day or 50,000, so fewer wrong shipments reach customers.
How Linnworks automation works.
The Rules Engine automates manual work. Spotlight AI shows you what rules to set.
01
Build a rule, once
Tell the Rules Engine what to do when an order meets your conditions: route it, assign a carrier, tag it, sort it, split it, or hold it for review. Build it once, and it runs on every matching order.
02
Every order runs through it automatically
As orders arrive, each is evaluated against your rules and actioned before your team touches it. A single order can trigger several rules in sequence.
03
Spotlight AI watches what you haven’t automated yet
It monitors the manual actions your team still performs and quantifies what each one costs, showing the hours your team is wasting on repetitive tasks.
04
It shows you the rule to set next
Spotlight AI recommends the automation that would remove that manual work and shows you how to set it up. Customers save 52 hours a month on average, time that can go into launching new channels and serving more customers.
Rules Engine: The execution
Unlimited rules
Build as many rules as you need. A single order can trigger several in sequence, so layered logic can cover every stage of the order lifecycle.
Carrier and service assignment
Assign the right carrier and service to every order by weight, destination, delivery speed, or channel requirement.
Order routing
Send orders to the right warehouse, location, or fulfillment network automatically, based on conditions you define.
Tagging, sorting, and splitting
Tag orders for special handling, sort them into folders, and split by value or weight without manual triage.
Lock or park for review
Hold orders that need a human eye before they are processed, so exceptions don’t slip through automation.
Full on/off control
Enable, disable, or adjust any rule at any time — for a promotion, a seasonal shift, or a change in fulfillment strategy.
Spotlight AI: The advisor
Manual-work monitoring
Watches your team’s repetitive actions in Linnworks, from carrier assignment to order routing and sorting, and flags where they’re wasting time.
Time quantification
Shows the hours each manual action is costing, so you prioritise the biggest wins rather than guessing.
Rule guidance
Points you to the rule that would remove the work and shows you exactly how to set it up, helping you automate your operations even further.
Continuous recommendations
Serves new recommendations as your order patterns change, so new manual work gets surfaced and automated.
One set of rules across your operation.
Automation isn’t a standalone tool. The rules reach into the parts of your operations where repetitive decisions pile up.
Automation that pays for itself.
“It tells you how many manual tasks you have done and how many hours you have spent.”
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“Linnworks clearly stood out due to its extensive integrations and scalability. We saw it as a long-term solution that could support our growth across multiple channels.”
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“Linnworks gave us a strong, trusted core operating model we could rely on to scale. It meant we could focus our time on growth rather than solving operational problems.”
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Ecommerce AI & automation FAQs.
Get answers to our most asked questions about our ecommerce automation tools and AI capabilities.
Ecommerce automation replaces manual, repetitive tasks in your retail operation with rules-based workflows that run automatically — order routing, carrier assignment, tagging, sorting, and fulfillment sequencing. Instead of your team making the same decision hundreds of times a day, the system applies your logic to every order the same way, every time. The result is fewer errors, faster dispatch, and an operation that scales without adding headcount.
AI’s most direct impact on ecommerce operations is identifying the manual tasks that are worth automating. Most operations have dozens of small, repetitive decisions, and no clear way to see which ones cost the most time. Spotlight AI monitors your team’s most repetitive actions, quantifies the hours each one is costing, and recommends a specific rule to eliminate it.
Virtually any repeatable action in the order lifecycle. Common automations include routing orders to specific warehouses or fulfillment locations; assigning the right carrier and service by conditions you set; tagging orders for special handling or compliance; sorting orders into folders; splitting orders by value or weight; and locking or parking orders for manual review. You define the conditions, and the Rules Engine applies them to every qualifying order automatically.
The Rules Engine is the execution layer. It runs the automations you build. Spotlight AI is the advisor; it monitors where your team is still doing repetitive work by hand, quantifies the time it costs, and shows you which rule to set up to remove it. The Rules Engine does the work, and Spotlight AI tells you where to point it.
No. Spotlight AI identifies the manual work worth automating and shows you how to set up the rule in the Rules Engine. It guides; it doesn’t configure automations on your behalf. It also monitors a focused set of repetitive behaviours rather than every action in the platform, so it surfaces the highest-volume opportunities rather than an exhaustive list.
Both the Rules Engine and Spotlight AI are included in every Linnworks plan at no additional cost. There is no functional limit on the number of rules you can create — simple operations might run a handful, while complex multichannel retailers build hundreds.
Linnworks customers save an average of 52 hours a month through automation. Specific results vary: Dynergy reclaimed 28 hours a month using Spotlight AI to find the work worth automating, and Rinkit cut manual errors by 98% after putting their order processing on rules.