4,000 shoppers surveyed. One insight-packed report.
Running a truly attractive ecommerce store comes down to knowing what online shoppers really want. We asked them for you.
2,000 respondents in the US. 2,000 in the UK.
Our October 2025 survey explored what people are shopping for, where they’re doing it and how often. Read the report to learn how consumer attitudes today have changed in regards to how you price your products, average delivery speeds, returns management, customer service and the post-purchase experience. Dozens of questions and statistics, split by region, in one place.
Why download this report?
Below are a few of the questions (and answers) you’ll find in our Online Retail Insights report, segmented by geography and respondent age:
- How has the rising cost of living changed how you buy?
- What marketplaces do you start a product search with?
- What part of a product description most influences your purchase decision?
- What aspects of returning a product matter most to you?
- What’s your preferred customer service channel?
- How often do you buy on social platforms?