Top Spanish marketplaces 2025: The ultimate seller’s guide

Spain’s e-commerce market is a goldmine for sellers, projected to hit nearly $40 billion by 2025 and growing at an impressive 8.33% each year.

But there’s a catch. The market is dominated by Amazon, which pulled in a staggering $12.906 billion in Spain last year alone.

The question is, do you battle it out on Amazon’s turf or carve out a niche with powerful local marketplaces?

Success in Spain demands a strategy, and this guide delivers the data-driven insights you need to build one.

Navigating the Spanish marketplace: Your strategic leaderboard

This section delivers a deep dive into the top players, who serve millions of shoppers, ranking them by financial scale and consumer reach.

Top marketplaces at a glance: Key statistics

Rank	Platform	Revenue Scale	Monthly Visitor Traffic (Spain)
1	Amazon.es	$12.906 Billion (eCommerce GMV, 2024)	~120-134 Million
2	El Corte Inglés	~€16.7 Billion (Consolidated Revenue, FY 2024-25)	~74 Million (calculated from 891M yearly visits)
3	AliExpress	$25.3 Billion (Global GMV, 2024)	~59-62 Million

Note: Revenue scales are for context. Amazon’s figure is Spain-specific e-commerce GMV, while El Corte Inglés’s is total consolidated revenue and AliExpress’s is global GMV.

While the numbers paint a clear picture of market dominance, they don’t tell the full story.

To win, you need to look beyond the raw data and understand the unique advantages each online marketplace offers. This deep dive breaks down the operational models, competitive edges, and ideal seller profiles for Spain’s top marketplaces.

Read on to discover where your business fits best.

Amazon.es: The undisputed market dominator

With over 120 million monthly visits and $12.9 billion in e-commerce revenue, Amazon.es is the foundational pillar of Spain’s digital economy. Its massive reach, combined with an unparalleled logistics network and strong consumer trust, makes it the default starting point for most sellers entering the Spanish market.

Strategic playbook for sellers:

• Master the third-party (3P) marketplace. This is the primary path to success. Third-party sellers now account for over 60% of all units sold on Amazon globally, making Seller Central the platform’s core engine. Success requires mastering this direct-to-consumer model.
• Budget for rising ad costs. Visibility on Amazon comes at a price. The platform’s advertising landscape is increasingly competitive, with the average Cost-Per-Click (CPC) seeing a significant 16% year-over-year increase in recent analyses.
• Leverage Fulfillment by Amazon (FBA). Using FBA is essential for meeting the high expectations of Spanish Prime customers for fast and reliable delivery, which is a key driver of conversion.

El Corte Inglés: The omnichannel powerhouse

As Spain’s largest department store chain, El Corte Inglés has a strong presence and is the most formidable domestic challenger, attracting roughly 74 million online visits per month. It leverages its century-old brand reputation to attract a loyal, high-value customer base, positioning itself as a premium alternative to mass-market platforms.

Strategic playbook for sellers:

• Leverage brand prestige. Selling on El Corte Inglés associates your products with quality and trust, allowing you to target a more discerning consumer segment and potentially command higher price points.
• Capitalize on omnichannel integration. The platform’s key advantage is its ability to merge online and offline shopping experiences. It uses “data density” from both its physical stores and online platform to create sophisticated customer profiles for highly effective marketing campaigns.
• Target high-value categories. El Corte Inglés excels in a wide range of categories like high-end fashion, home décor, and electronics, for instance. Fashion, including clothing and footwear, is its largest online segment, accounting for approximately 27% of its digital sales.

AliExpress: The cross-border price leader

Part of the Alibaba Group, AliExpress is a dominant force that attracts around 60 million monthly visitors in Spain by competing primarily on price. Leveraging a direct supply chain from manufacturers in Asia, it has become the go-to destination for bargain hunters seeking deals on a massive range of goods, particularly in electronics and fashion accessories.

Strategic playbook for sellers:

• Compete aggressively on price. This is the primary lever for success on the platform. Consumers on AliExpress are highly price-sensitive and expect to find deals they can’t get elsewhere.
• Target high-volume, low-cost goods. The platform is ideal for sellers who can source products at a very low cost and handle high sales volumes.
• Utilize promotional tools. Success often depends on participating in AliExpress’s frequent sales events, flash deals, and platform-wide promotional campaigns to maximize visibility.

PcComponentes: The niche tech and electronics specialist

PcComponentes is arguably the most successful vertical-specific marketplace in Spain. It has built a loyal following of tech enthusiasts, gamers, and IT professionals by offering a specialized product catalog and expert-level customer service that generalist platforms can’t match.

Strategic playbook for sellers:

• Demonstrate expertise. Demonstrate expertise. Every detail matters; comprehensive product specifications and expert-level descriptions are crucial for a knowledgeable customer base.
• Utilize the 3P marketplace. The platform has a strong 3P marketplace that complements its core retail business. Sellers can leverage sponsored product listings and brand pages to increase visibility.
• Ensure seamless integration. PcComponentes offers a well-documented API for seamless integration of your catalog, stock, and orders.

Miravia: The new ‘shoppertainment’ challenger

Backed by Alibaba, Miravia is a new and rapidly growing marketplace targeting Spain’s younger, trend-focused audience with a “shoppertainment” model that blends e-commerce with social media and influencer content.

Strategic playbook for sellers:

• Focus on trend-led categories. The platform is best suited for brands in Beauty, Fast Fashion, Health & Wellness, and Trendy Gadgets.
• Embrace social commerce. A strong social media presence is key. Success on Miravia requires high-quality visual content and collaborations with Spanish influencers to tap into its live streaming and sponsored content focus.
• Leverage competitive fees. As a newer platform, Miravia often has competitive commission fees and introductory offers for sellers.

Carrefour.es: The omnichannel family favorite

As one of Spain’s leading hypermarket chains, Carrefour.es extends its massive physical retail footprint into the digital realm, serving a large, family-oriented customer base focused on value and convenience.

Strategic playbook for sellers:

• Tap into the grocery-shopping audience. The platform’s high traffic is driven by grocery shoppers. Sellers of home and household goods, toys, baby products, and electronics can find success by reaching this captive audience.
• Offer competitive pricing. The Carrefour brand is synonymous with value, so competitive pricing is essential to align with customer expectations.
• Utilize click-and-collect. Sellers can leverage Carrefour’s vast logistics network, including its popular in-store pickup options, which are a major convenience for Spanish shoppers.

Fnac: The hub for culture and technology

Fnac is a premier destination for consumers interested in entertainment, books, music, and technology. It attracts a knowledgeable customer base, making it an ideal platform for brands in the cultural and consumer electronics sectors.

Strategic playbook for sellers:

• Operate on a subscription and commission model. Selling on Fnac involves a monthly subscription fee plus a variable commission based on the product category.
• Manage your own fulfillment. Sellers are responsible for their own fulfillment and customer service, so having a robust logistics operation is a prerequisite.
• Target specific categories. The platform is a leader for entertainment items, such as books, music, video games, and consumer electronics, for example. Having a deep catalog in media or competitive pricing on tech is a major advantage.

Shein: The fast-fashion juggernaut

Shein has exploded in popularity, particularly with younger, trend-conscious consumers. It operates on a model of ultra-low prices and rapid adaptation to emerging fashion trends, making it a volume-driven powerhouse.

Strategic playbook for sellers:

• Align with fast-fashion cycles. The platform is built for speed. Sellers need a supply chain that can keep up with rapidly changing trends.
• Target the Gen Z demographic. Your product, branding, and marketing must resonate with a younger audience that values trends and affordability.

Focus on high-volume sales. Shein’s model is based on moving a massive number of units at low margins. It’s a platform for sellers who can operate at scale.

eBay Spain: The veteran C2C and B2C platform

As one of the original online marketplaces, eBay continues to be a relevant platform in Spain, particularly for consumer-to-consumer (C2C) sales, refurbished goods, collectibles, and specialized B2C niches.

Strategic playbook for sellers:

• Utilize flexible selling formats. eBay’s unique advantage is its blend of auction-style listings and fixed-price “Buy It Now” options, allowing you to cater to different product types.
• Tap into niche communities. The platform is ideal for reaching collectors and bargain hunters looking for second-hand items across categories like fashion, home goods, and vintage electronics.
• Build a strong reputation. The seller feedback and rating system is central to success. A strong reputation for reliability is key to attracting buyers.

🚀Preparing for launch: Your checklist for the Spanish market

Choosing the right sales channel is a critical first step, but long-term success depends on a solid operational foundation. Before you launch, ensure you’re prepared for both the unique expectations of Spanish consumers and the practical realities of doing business in the region.

Master the customer experience

• Localize everything. This is non-negotiable and goes beyond simple translation. It means adapting your product listings, descriptions, and keywords to local cultural nuances. Using native speakers for translations is key to building consumer trust and improving search visibility.
• Provide excellent service in Spanish. Responsive, helpful, and professional customer support in the local language is essential for building a positive reputation and encouraging repeat business.
• Understand the Spanish online shopper. To encourage repeat purchases, it’s crucial to know that Spanish consumers show a strong affinity for subscription models, particularly in specific categories.

Plan your sales and marketing calendar

• Sync with the local rhythm. The Spanish retail calendar has its own unique peaks. Beyond global events like Black Friday, be prepared for major sales periods like “Rebajas” (biannual sales in January and July) and culturally significant holidays like Three Kings’ Day (January 6th), a major gift-giving event.

Nail your operations and compliance

• Streamline shipping and returns. For online purchases, Spanish consumers expect clear, fair return policies and strongly favor low-cost or free shipping options. For sellers on omnichannel platforms, leveraging in-store pickup and return services is a major competitive advantage.
• Navigate compliance and tax. Understanding the local regulatory landscape and legal terms is crucial. This includes Spain’s Value-Added Tax (IVA), the One-Stop Shop (OSS) scheme for cross-border EU sellers, and ensuring your products meet EU standards (CE marking).

Measure what matters

• Track your channel profitability. To ensure your strategy is working over time, you must track key performance indicators (KPIs) for all customer purchases on each marketplace. Monitor your Gross Merchandise Value (GMV), Cost of Sale (CoS), inventory turnover rate, and fulfillment speed to understand which platforms are performing best and where you need to optimize.

🔮Future outlook: What’s next for Spanish e-commerce?

The Spanish market is dynamic. Staying ahead requires looking beyond today’s landscape to understand the trends that will shape tomorrow’s opportunities.

• The rise of ‘shoppertainment’. The emergence of platforms like Miravia, with its focus on live streaming and influencer content, signals a shift towards a blend of entertainment and commerce. This model, especially popular with younger demographics, is a trend to watch and potentially integrate into your marketing strategy.
• Emerging channels will gain ground. The world of online shopping is expanding beyond traditional marketplace websites, with more purchases happening in new environments. Keep an eye on the growth of conversational commerce (selling via platforms like WhatsApp) and live stream shopping, which are becoming significant sales channels in other major markets.
• New marketplace players may emerge. The market is not static. A massive retailer like Lidl, which currently operates a 1P-only model online for its popular non-food specials, is a key player to watch. If it decides to launch a third-party marketplace, its enormous customer base could create a massive opportunity for sellers who get in early.

Set yourself up for success on the Spanish ecommerce market

While the opportunity in Spain is huge, managing multiple channels is a major operational challenge. Juggling inventory, orders, and listings across different platforms leads to overselling, shipping delays, and lost revenue.

Success requires a central system to automate this complexity. Linnworks’ Total Commerce platform connects your entire operation, centralizing inventory and order management across all of Spain’s top marketplaces. We give you the control and visibility you need to scale efficiently, without the chaos.

Stop juggling platforms and start building your international business. See how Linnworks provides the control you need to conquer the Spanish market—book a personalized demo today.