SKU-Level Insights for Ecommerce Success
Table of Contents
Maximize Profit with SKU level data
Running a modern ecommerce operation means staying on top of inventory, orders, fulfillment, marketing, and channel performance.
But what if the biggest hit to your margins is hiding in plain sight?
Recent insights show that 62% of SKUs across ecommerce retailers aren’t profitable. And for most teams, that reality only surfaces after the spend is locked in and the warehouse is full.
Here’s the good news: retailers are now using SKU-level profitability tracking to make better decisions, faster—and it’s transforming how they work across teams.
The ultimate guide to maximizing profit with SKU-level data
Linnworks and Conjura show how tracking profit and costs at the SKU level drives growth, boosts profitability, and supports data-driven decisions.
Why Are So Many SKUs Unprofitable?
It’s not that ecommerce teams aren’t trying—it’s that their data is fragmented.
Ad performance lives in one dashboard. Inventory costs in another. Customer behavior? Somewhere else entirely.
Without tying all that data together at the product level, businesses often double down on bestsellers that seem profitable—but aren’t.
Once you factor in ad spend, refunds, and fulfillment costs, the picture changes entirely. That’s why accurate SKU profitability analysis is so difficult without a unified view.
In fact, Conjura, an ecommerce analytics platform, found that 32% of SKUs with active ad spend generated zero revenue—meaning money’s being burned on products that don’t sell or convert.
Meet the Experts Behind Smarter Profitability
Join us in our latest exclusive webinar, where you’ll hear from:
- Hannah Herlihy Lowe, Head of Partnerships at Conjura
- Graeme Pratt, VP of Product at Linnworks
Together, they reveal a step-by-step approach to surfacing SKU-level profitability and driving real growth—without hours of manual reporting.
Why SKU-Level Profitability Changes the Game
It’s easy to assume your bestsellers are your most profitable products.
But unless you can break down performance at the SKU level—including the impact of ad spend, returns, and fulfillment costs—you’re likely making decisions based on incomplete data.
That’s where the Linnworks + Conjura integration comes in.
By connecting your ecommerce, marketing, and operations data into one real-time view, it helps you uncover the true margin behind every SKU—revealing insights you won’t find in channel or store-level reports.
The result? More confident decisions, tighter cross-team alignment, and a lot less wasted spend.
How that looks in practice—and what kind of ROI it can deliver—is exactly what this webinar covers in detail.
A Sneak Peek at What You’ll Learn
What makes this webinar stand out isn’t just the data—it’s how it changes the way you see your products.
You’ll get a front-row seat to the real stories behind unprofitable SKUs and learn why even your bestsellers might be quietly draining margin.
The speakers break down how teams can move beyond vanity metrics and start linking ad performance to actual profit.
And instead of relying on gut feel to restock or promote, you’ll see how unified data can help you prioritize the products and channels that truly drive growth.
It’s a smarter, faster approach to decision-making—and one that could change how your team works together.
Watch the Free Webinar Now
Stop leaving profits on the table. Watch the free webinar to see how the Linnworks + Conjura partnership can empower your SKU profitability analysis and help your team uncover hidden growth opportunities—faster and smarter.
The ultimate guide to maximizing profit with SKU-level data
Linnworks and Conjura show how tracking profit and costs at the SKU level drives growth, boosts profitability, and supports data-driven decisions.
Related: Unlock Ecommerce Insights and Maximize Profit with Linnworks and Conjura