Amazon worldwide: A complete list of international Amazon sites

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If you uttered the word ‘Amazon’ twenty-five years ago, you probably referred to dense rainforests, vast river networks, and tropical wildlife. Today, you’re likely to think of the ecommerce conglomerate first.

Amazon’s global reach has completely redefined the ecommerce landscape. 

The online retail giant connects sellers and consumers across continents with a network of 16 international sites, and it’s now the largest online retailer globally, boasting $412.1 billion in online sales in 2023.

A large part of this success is down to its country-specific marketplaces, which all fall under the wider Amazon umbrella. By tailoring its offerings to meet local demand, Amazon has created a truly unique shopping experience that reflects regional preferences and trends. For its 9.7 million sellers, understanding these nuances is key to maximizing reach and tapping into international Amazon sites’ 310 million consumer base.

Whether you’re looking to excel in one particular Amazon market or want to conquer them all, it’s important to know what to expect on each site to garner maximum results.

Read on to learn the intricacies of Amazon in:

  1. North America
  2. Europe
  3. Asia
  4. Middle East
  5. South America
  6. Australia and Oceania

Amazon in North America

Amazon United States (

Launched by Jeff Bezos in 1994 as an online bookstore, was the first of the Amazon sites. It went on to revolutionize retail with its colossal product offering and pioneering ecommerce practices. 

From its humble beginnings, it expanded beyond books to become a behemoth in multiple categories including electronics, fashion, and consumer goods. Notably, it’s not just a marketplace for products, Amazon has diversified into cloud computing, digital streaming, and artificial intelligence. 

It’s because of this adaptability and wide-ranging set of services that have made it a staple in American homes, influencing global ecommerce trends. 

Amazon Canada (

In 2002, opened its virtual doors to cater specifically to Canadian shoppers, bringing a slice of Amazon’s vast ecommerce empire closer to home. 

While the expansion meant Amazon was getting more of the consumer pie in North America, it was also about curating an experience that resonates with Canadian culture and preferences. On, customers can find global products alongside a special emphasis on local brands, reflecting the tastes and bilingual nature of the country. 

Some popular categories tailored to Canadian consumers include things like outdoor and skiing gear and Canadian-authored books, it even provides bilingual services to cater to both English and French speakers. Together, this has helped become a central hub for online shopping in Canada, proving that a localized approach can significantly enhance user experience and satisfaction.

Amazon Mexico (

As part of Amazon’s broader strategy to capture the growing ecommerce demand in Latin America, expansion into Mexico was the first step. 

On, local adaptations such as offering a wide range of domestically popular product categories, like traditional crafts, local fashion, and regional books, are everywhere. 

The site also supports features tailored to local preferences, such as fully bilingual (Spanish and English) customer service, local payment options like Oxxo, and tailored logistics solutions to navigate the challenges of distribution across Mexico. These help to ensure that Amazon Mexico is not just a marketplace, but a platform that resonates deeply with Mexican consumers, offering them a shopping experience that feels familiar and customized to their needs.

Amazon in Europe

Amazon United Kingdom (

Launched in 1998, Amazon UK rapidly became a cornerstone of Amazon’s global expansion and a dominant force in British ecommerce. 

Known for its vast selection, offers everything from books and electronics to groceries and fashion. Notable for introducing services like Prime, which offers unlimited one-day delivery on millions of items, plus exclusive access to Amazon TV shows, Amazon UK has significantly shaped shopping habits across the nation.

Consumers can even get Amazon Fresh, a same-day grocery delivery service, plus a wide range of localized product selections that resonate well with British consumers, making it a pivotal player in the UK’s online retail landscape.

Amazon Germany (

Amazon Germany – like Amazon UK – launched in 1998 as, and quickly established itself as a major online retailer in Europe. 

It stands out not only for its extensive product range, which includes electronics, books, and lifestyle goods but also for its specialized services tailored to German consumers. One interesting aspect of is its robust logistics network, which includes same-day delivery options in many urban areas, enhancing convenience for customers. 

The platform also integrates local payment systems like SOFORT, catering specifically to German shopping preferences and boosting user experience and satisfaction.

Other European Amazon sites

Amazon Europe doesn’t just stop there.

It extends its reach to France, Italy, Spain, Netherlands, and Sweden with localized versions of its platform to cater to specific market needs:

  • Amazon France ( offers a wide variety of French books and local gourmet food items, reflecting the rich culinary heritage of France. 
  • Amazon Italy ( is known for its extensive selection of Italian fashion and luxury goods, aligning with Italy’s reputation in the fashion industry. 
  • Amazon Spain ( highlights local Spanish products, especially in home and garden categories, appealing to regional tastes and preferences. 
  • Amazon Netherlands ( focuses on products like bicycles, gardening tools, and local books, reflecting the unique aspects of Dutch culture and consumer habits.
  • Amazon Sweden ( features local brands, winter sports equipment, and Swedish literature, making it easier for residents to shop for products that resonate with their lifestyles and preferences.
amazon uk screenshot

Amazon in Asia

Amazon India (

This marketplace has experienced rapid growth since its launch in 2013, and it’s become a major player in one of the world’s fastest-growing ecommerce markets. 

Tailored to meet the needs of Indian consumers, offers products such as local Indian arts, crafts, and textiles, which are significant for regional customers. The platform also includes features like easy returns, cash on delivery, and Amazon Pay, which cater specifically to local shopping habits and regional payment preferences. 

There are also regional language options to enhance the shopping experience for its customer base.

Amazon Japan (

With Japan’s advanced digital landscape, Amazon needed to cater specifically to the nation’s love for cutting-edge technology and efficiency, and it certainly delivered. 

The platform specializes in electronics, gadgets, and digital content, offering an expansive selection that taps into Japan’s tech-centric consumer base. Services like same-day delivery within major cities like Tokyo also highlight Amazon’s commitment to meet the high expectations for fast service in the region.

Amazon Japan also embraces the distinctive local culture with a massive range of anime and manga products available, representing a cherished part of Japanese heritage. 

Amazon Singapore (

Launched in 2019, is Amazon’s 16th marketplace and is the online retailer’s dedicated platform for the Singapore market, marking a significant step in its Asia-Pacific expansion. 

The site has been tailored to accommodate the city-state’s compact geography and efficient infrastructure, offering services like fast local delivery that complement Singapore’s high-speed lifestyle. 

A key feature is Amazon Prime Now, which promises ultra-fast delivery times for a wide range of products from groceries to electronics, catering to the immediate needs of busy Singaporeans. also supports local businesses by featuring a variety of Singaporean brands, facilitating a community-focused shopping experience that appeals to both expats and locals.

Amazon in the Middle East

Amazon United Arab Emirates ( emerged from the rebranding of, a popular local ecommerce platform acquired by Amazon in 2017. 

The takeover enabled Amazon to leverage Souq’s already extensive network while also introducing its global standards and advanced technology to the UAE market. Amazon UAE offers the usual electronics, fashion, and more, but also more specialized items, such as Arabic books and local fashion brands. 

They’ve also implemented features like Arabic language support and local customer service to cater to the Emirati audience. The logistics are finely tuned to ensure quick delivery times across the Emirates, enhancing customer satisfaction and retention.

Amazon Saudi Arabia (

Amazon Saudi Arabia, known as, was another strategic move to meet the cultural and operational needs of the Middle East, this time in the affluent Saudi Arabian market.

Like Amazon UAE, Amazon Saudi Arabia originally launched from the infrastructure of, and specifically lends itself to Saudi consumers by offering a variety of regional-specific products, from local and luxury fashion to high-end electronics.

The platform supports Arabic language browsing and customer service, providing a seamless shopping experience, whilst also implementing features like cash on delivery, which is popular in the region.

Amazon in South America

Amazon Brazil (

In Brazil – a market known for its logistical complexities and regulatory challenges – Amazon has innovated some unique solutions, such as localized payment systems and tailored shipping options to overcome these challenges. 

The marketplace now offers a huge array of products beyond just books, including electronics, clothing, and household items, making it a significant player in Brazil’s ecommerce sector. 

This adaptability to local demand has been crucial in Amazon’s successful penetration and continued growth in the Brazilian market.

Amazon in Australia and Oceania

Amazon Australia (

This marketplace has rapidly adapted to the individual tastes and needs of the Australian consumer since its inception in 2017.

The marketplace offers a broad selection of products, with a special emphasis on local brands and outdoor lifestyle goods that resonate with Australian consumer preferences. Amazon has also introduced services like fast domestic shipping options and Prime benefits tailored to enhance the shopping experience in the region.

This focus on localized offerings, coupled with Amazon’s robust fulfillment network, ensures that Amazon Australia is well-positioned to meet the needs of the Australian consumer.

Capture Amazon’s global presence with Linnworks 

Once you’ve chosen which Amazon sites you want to sell on, it’s time to really get the ball rolling – this is where Linnworks comes into the picture.

Amazon sellers can easily manage their accounts through the Linnworks platform. 

Quickly list your products, optimize for success, and maximize profits across all your Amazon sites. Whether you’re targeting Amazon USA, Japan, or Brazil, Linnworks simplifies your multi-marketplace strategy. 

Ready to expand your ecommerce horizons? Book a demo with Linnworks today and unlock your business’s full Amazon potential.

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Claire Rhodes


Enthusiastic tech translator. Ecommerce storyteller. Claire has worked in the B2B SaaS and tech space for the last 6+ years. With a love for words, grammar and tech, she prides herself on her product know-how and the inner workings of the complex solutions her clients offer. When not crafting B2B tech content, Claire spends her time traveling around the world, freediving, scuba diving, and making friends with the local critters.