Hilary Smith is Chief Marketing Officer at Linnworks. She brings 12+ years of experience driving growth through data-informed strategy across supply chain, ecommerce and FinTech. Hilary thrives at the intersection of brand, product and demand, translating complex customer and commercial data into campaigns that drive revenue, sharpen positioning and move the business forward. Her leadership style is grounded in empathy, curiosity and a deep understanding of how customers discover, convert and keep coming back.