Multichannel Strategy with Green People

In this episode of Ecom Talks, we sit with Matt Burgess, Ecommerce Manager at Green People. Filmed at Ecom Insights ’24 by Optimizon, Burgess shares the journey to becoming the world’s first certified organic beauty brand and the effective multichannel strategies driving their growth. Delving into their recent international expansion, he reflects on lessons learned and offers three critical pieces of advice for ecomm businesses eyeing the EU market. Additionally, Burgess addresses the challenge of managing shipping costs and highlights emerging trends in the beauty space, providing invaluable insights for ecommerce professionals.