Our Leaders
Meet the team behind the platform.
The members of our leadership team bring together deep experience in ecommerce operations, enterprise software, sales, product, finance, and people – united by a shared belief that operational excellence should be accessible to every retailer, at any scale.
A respected CEO with 20 years in strategic leadership, Jon Bahl brings commercial acumen, financial management and product strategy to the connected commerce ops market. He takes great pride in building outstanding company cultures with a focus on people development. Jon is responsible for leading the company’s growth and development with direct oversight of all functions. His past leadership roles include Preparis, Agility Recovery, Social Solutions (now Bonterra) and Relias.
Sophie Allison is Chief People and Culture Officer at Linnworks. She is passionate about creating work environments where people feel valued, supported and inspired to do their best work. During her career, she has scaled People functions from the bottom up, led global teams across multiple counties and partnered closely with exec teams and boards to align people and business strategy. teams and boards to align people and business strategy.
Kevin Evans is Chief Technology Officer at Linnworks. He is a seasoned technology and product executive with extensive experience leading SaaS businesses through transformation and growth. He brings a rare blend of commercial acumen, product strategy expertise, and deep technical background spanning engineering, cloud operations, and data. Kevin has held board-level roles as CPO, CTO and CIO, building high-performing global teams, embedding AI capabilities, and delivering value-focused product innovation. His career includes leadership at public- and private-equity-backed companies, alongside advisory and portfolio CTO positions supporting ambitious technology organizations across multiple sectors. Outside of work, he is an avid pilot and scuba diver with a passion for hands-on problem solving in every environment.
Phil Munro is Linnworks’ Chief Customer Officer. He brings a wealth of experience from developing teams and businesses globally. As part of his role at Linnworks, he manages customer operations for more than 4,000 global clients and delivers innovative solutions, fosters customer success, and plays a crucial role in the company’s international expansion.
Diana Nolting, Chief Product Officer at Linnworks, is passionate about driving measurable growth for clients by delivering a product portfolio rooted in innovation, customer insight, and reliability. With two decades of experience across the sports, media, and cloud technology sectors, she brings a wealth of expertise to her leadership role at Linnworks. Nolting holds a Bachelor of Arts in Journalism from Indiana University, a Post-Baccalaureate Certificate in Information Security from Purdue University Global, and several technical and product management certifications.
Andy brings over 15 years of finance leadership experience in the SaaS software industry, making him a key driver of Linnworks’ financial strategy and growth. Prior to joining Linnworks, Andy served as Vice President of Finance at FourKites, a leading SaaS-based supply chain software provider. Andy has also held finance leadership roles at Sittercity and Curiosity.com, as well as private equity and investment banking roles at GTCR and Citigroup.
Hilary Smith is Chief Marketing Officer at Linnworks. She brings 12+ years of experience driving growth through data-informed strategy across supply chain, ecommerce and FinTech. Hilary thrives at the intersection of brand, product and demand, translating complex customer and commercial data into campaigns that drive revenue, sharpen positioning and move the business forward. Her leadership style is grounded in empathy, curiosity and a deep understanding of how customers discover, convert and keep coming back.