Connect to 100+ channels. Control every listing. Ship with 70+ carriers.
See why growing multichannel retailers choose Linnworks over Brightpearl. More marketplace integrations, listing management, built-in shipping and AI-powered automation that’s included on every plan. No add-ons required.
Connect to 100+ marketplaces and channels
100+ marketplace integrations
Amazon, eBay, TikTok Shop and more. New channels in minutes.
Included listing management
Edit pricing, descriptions and more across multiple channels.
70+ shipping carriers built in
Labels, tracking, carrier assignment. No separate tool needed.
AI-powered order automation
Spotlight AI finds what to automate. The Rules Engine handles the rest.
How does Linnworks compare to Brightpearl?
See where Linnworks pulls ahead on the features that matter most to multichannel retailers.
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|---|---|---|
| Order management Centralized order organization and tracking | Yes | Yes |
| Inventory management Native stock management tools, including automated updates | Yes | Yes |
| Reporting Stock and sales analytics, as well as demand forecasting | Yes | Yes |
| Connectivity 100+ sales channel integrations | Yes | No |
| Listing management Create and update hundreds of listings centrally across key marketplaces | Yes | No |
| 70+ shipping integrations A wide range of direct integrations with shipping providers | Yes | No |
| Shipping management Built-in shipping management for label printing and shipment tracking | Yes | No |
| Unlimited integrations Unlimited sales channels and shipping integrations as part of the subscription | Yes | No |
Why growing retailers switch to Linnworks.
100+ marketplace integrations
Linnworks connects to over 100 marketplaces and sales channels, including Amazon, eBay, TikTok Shop, Shein and Temu. Adding a new channel is usually free, takes minutes and has no limit on quantity. Integrations are unlimited and included in your plan.
“Linnworks technical capabilities enables brands to have an end-to-end solution to scale to multiple marketplaces.”
Manage listings from one platform
Update pricing, descriptions and inventory across multiple marketplaces from one dashboard, whether that’s bulk changes across channels or individual SKU edits. Your team handles it all from Linnworks instead of logging into each channel separately. No more platform jumping.
“The time processing our customer orders has saved us on average 2 hours a day, bulk listing products is simple and we are now feeding to 3 marketplaces and our website.”
70+ shipping carriers, connected
Print labels, assign carriers and track shipments from the same place you manage everything else. Your team isn’t manually choosing a service for every order because the Rules Engine automates carrier selection based on criteria you define. Shipping is part of the workflow, not bolted on beside it.
“Every one of our orders is shipped within 24 hours. This does wonders for our business, especially with Amazon’s algorithm.”
Linnworks vs Brightpearl FAQs
Get answers to your most asked questions.
Brightpearl is a retail operations platform with built-in accounting, aimed at omnichannel retailers doing $1M+ annually. Linnworks is built for the operational side of multichannel ecommerce: inventory, warehouse management, order automation, shipping and listing management. If you need integrated accounting, Brightpearl handles that well. If you need 100+ marketplace integrations, native listing control and 70+ shipping carriers without add-ons, that’s where Linnworks lives.
Linnworks connects to 100+ channels, including newer marketplaces like TikTok Shop, SHEIN and Temu. Adding one takes minutes and is usually free. Brightpearl’s channel coverage is smaller and long-term users have noted that new integrations have been scarce for years. If your growth plan involves expanding into new marketplaces quickly, your platform needs to be adding them too.
Absolutely. Pricing, descriptions, images, inventory. Update any of it across multiple marketplaces from one dashboard, in bulk or at the SKU level. Brightpearl users have reported needing to update even connected platforms like Shopify independently. That’s exactly the kind of manual work a native listing tool should eliminate.
Yes. 70+ carrier integrations are built directly into Linnworks. Labels, tracking, automated carrier assignment. All from the same dashboard you manage orders and inventory in. Brightpearl routes shipping through third-party tools like ShipStation and Shiptheory. If you want shipping inside your core workflow instead of alongside it, that’s a key difference.
It does, and it’s included on every plan. Spotlight AI monitors your team’s activity inside Linnworks, finds the repetitive tasks burning the most hours and tells you exactly what to automate and how. You can implement its recommendations in minutes using the Rules Engine. Brightpearl has an automation engine, but it’s a separate paid add-on rather than a core platform feature.
Linnworks retailers are fully operational in as few as 40 days. Brightpearl’s own website states 90-120 days. That’s months of your team running on spreadsheets and workarounds that Linnworks would have already replaced.
New marketplace integrations, regular product updates, AI innovations. Linnworks is actively building. Multiple Brightpearl reviewers describe a platform where innovation has slowed and new channel integrations have been scarce for years. If your ecommerce landscape is changing, your platform should be changing with it.
Yup. 100+ channel integrations, listing management from one dashboard, 70+ built-in carriers and Spotlight AI. If you’re selling across multiple marketplaces and need a platform that keeps expanding alongside you, not one that’s standing still, Linnworks is built for exactly that.