Whether it’s the latest in fashion, innovative tech gadgets, or eco-friendly items – there’s an opportunity for everyone in the online selling space.
In this comprehensive guide, we’ll explore over 50 trending and profitable products across various categories that you can sell online in 2023.
We’ll dive into what makes these products so appealing, why they’re selling well, and where customers are buying them.
We hope you’ll find something on this list to add to your own online store. Or, if you’re brand new, we hope to inspire you to start selling products online today.
Let’s jump in!
How to find trending products online
There are several ways to find trending and profitable products to sell online. Here are some common methods:
Use Google Trends data
Google Trends allows you to see how popular certain items are for online searchers. This is a great way to discover trending products and ensure there is a wide market for your online store.
Just pop your keyword into the search field and hit Explore. Then, click the date dropdown and filter by the last five years.
If you see the graph rising or staying consistent (not necessarily a bad sign, especially in evergreen niches), that product is likely a profitable niche to go after.
Another great way to use Google Trends is to hit the Explore tab at the top of the page, select a category from the drop-down, and observe what products are currently trending.
For example, when I did this exercise, I saw that Blackstone grills were trending in the Home & Garden category.
Check social media platforms
Nowadays, social media platforms make it easy for new trends to appear and become popular. In fact, it’s usually social media that sets the trends.
The two trendsetting platforms are Instagram and TikTok. So, even if you’re not a regular user of those platforms, it’s not a bad idea to keep an eye on the platform to watch out for trending products.
Research profitable products
Researching profitable products is a great way to ensure high-profit margins.
You can use market research tools like SaleHoo to find profitable products or use keyword research tools like Jungle Scout or Helium 10 to find the hottest search queries on 3rd-party marketplaces like Amazon.
Finding a supplier can be one of the trickiest (and most daunting) tasks when starting up an eCommerce store.
Here are a few ways to make the process smoother:
- Google “[your product] supplier” and see if you get lucky
- Check industry-standard supplier directories like Alibaba or ThomasNet
- Try to reverse-engineer competitor suppliers with tools like Import Genius
- Join “trusted supplier” directories from sites like Jungle Scout or SalesHoo
Between those four tactics, you’re more than likely to find a handful of reputable suppliers for many of the items on this list.
With all that said, let’s jump into the first category!
Related Post: A Guide to Supplier Relationship Management
Clothing and accessories
Overview: Athleisure clothing is a hybrid of athletic wear and casual wear designed for comfort, functionality, and style.
It’s almost exclusively geared toward women and includes items such as leggings, sports bras, hoodies, and joggers.
Why it’s selling well: The athleisure trend is driven by the growing focus on health and wellness, the rise of remote work, and the desire for comfortable clothing that is both functional and stylish.
Mesh running shoes
Overview: Mesh running shoes are lightweight, breathable footwear designed for running and other athletic activities. They feature a mesh upper for improved ventilation and comfort.
Why it’s selling well: The popularity of mesh running shoes is due to the growing interest in fitness, the need for comfortable and breathable shoes during workouts, and the increasing demand for fashionable athletic wear.
Overview: One-piece swimsuits are single-piece swimwear that covers the torso and typically feature a scoop or plunging neckline and various back designs.
Why it’s selling well: One-piece swimsuits have seen a resurgence in popularity due to their flattering designs, body-positive messaging, and the increasing number of stylish and unique options available.
Overview: Beanies are knit caps typically made from wool or synthetic materials, designed to provide warmth and style during colder months.
Why it’s selling well: Beanies are popular due to their versatility, comfort, and the wide variety of colors and styles available. They have also become a staple accessory in streetwear and casual fashion.
Overview: Belt buckles are the fastening mechanism for belts, often featuring unique designs or materials that serve both practical and aesthetic purposes.
Why it’s selling well: Belt buckles offer an opportunity for personal expression and customization, allowing wearers to showcase their interests, style, or affiliations.
The trend toward unique and personalized accessories has contributed to the growing popularity of distinct belt buckles.
Overview: Everyone needs socks. But lately, everyone’s been wanting socks. Specifically, “fashion socks.”
Why it’s selling well: The rise of “sock fashion” has led to increased interest in unique and creative sock designs.
Consumers appreciate the opportunity to express their personal style through everyday items, and the wide variety of available options has contributed to the continued popularity of socks as a trendy accessory.
Overview: Tote bags are versatile, open-top bags with handles, often used for shopping, traveling, or carrying everyday items.
Why it’s selling well: Consumers are increasingly conscious of the environmental impact of single-use plastic bags, leading to a growing demand for reusable tote bags.
Tote bags also offer an opportunity for self-expression through unique designs and materials, further contributing to their popularity.
Overview: Jewelry encompasses a range of decorative items worn for personal adornment, such as necklaces, rings, bracelets, and earrings, typically made from precious metals, gemstones, beads, or other materials.
Why it’s selling well: Jewelry remains a popular accessory for expressing personal style and enhancing outfits.
The availability of both high-end and affordable options allows consumers to find pieces that suit their tastes and budgets.
Additionally, the rise of handmade and customizable jewelry has contributed to its popularity.
Overview: Hoodies are casual, long-sleeved garments with a hood, typically made from comfortable materials like cotton or fleece.
Why it’s selling well: Hoodies continue to be a popular wardrobe staple due to their comfort, versatility, and casual style.
They can be worn year-round and easily paired with other clothing items. In addition, hoodies featuring unique designs or graphics allow consumers to express their personal style.
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Overview: Hiking backpacks are specialized backpacks designed for outdoor enthusiasts, featuring durable materials, comfortable straps, and various compartments to store essential gear and supplies during hikes.
Why it’s selling well: The increasing popularity of outdoor activities and the pursuit of a healthier lifestyle is driving demand for hiking backpacks. Consumers seek quality, comfort, and practicality in their backpacks to enhance their outdoor experiences.
Health & fitness
Overview: Protein powder is a dietary supplement containing a concentrated source of protein, typically derived from whey, soy, or other plant-based sources, and used to support muscle growth, recovery, and overall health.
Why it’s selling well: As more people focus on fitness and health, the demand for convenient and effective nutritional supplements like protein powder is growing.
The wide variety of flavors, formulations, and protein sources available caters to different dietary preferences and needs.
Overview: Yoga mats are cushioned, non-slip surfaces used for practicing yoga, Pilates, or other forms of exercise that require a stable and comfortable surface.
Why it’s selling well: The increasing popularity of yoga, mindfulness practices, and home workouts has contributed to the growing demand for high-quality yoga mats.
Consumers seek durable, comfortable, and eco-friendly options that suit their personal styles and preferences.
Overview: Gym equipment encompasses a wide range of machines, weights, and accessories used for strength training, cardiovascular workouts, and flexibility exercises.
Why it’s selling well: The shift towards home workouts and personal fitness routines during the pandemic has led to a surge in demand for home gym equipment.
Consumers are looking for versatile and space-saving options that allow them to maintain their fitness goals from the comfort of their homes.
Gym equipment experienced a surge during COVID lockdowns and returned to a higher baseline demand than before the pandemic, making it a viable product for modern online stores.
Overview: Resistance bands are elastic bands used for strength training exercises, offering varying levels of resistance to challenge and improve muscle strength, tone, and flexibility.
Why it’s selling well: Resistance bands are popular due to their versatility, affordability, and portability, making them an ideal option for home workouts and on-the-go fitness routines.
They cater to a wide range of fitness levels, from beginners to advanced athletes, and can be easily incorporated into various exercise programs.
Overview: Fitness trackers are wearable devices that monitor and record various aspects of physical activity, such as steps, distance, heart rate, and sleep quality, helping users track their progress and achieve their fitness goals.
Why it’s selling well: The growing focus on health and wellness has driven the demand for fitness trackers, as consumers seek tools to help them stay motivated and monitor their progress.
Advancements in technology and design have made these devices more accurate, user-friendly, and stylish, further boosting their popularity.
Overview: Health supplements are products intended to provide additional nutrients or support to one’s diet, including vitamins, minerals, herbs, amino acids, and other substances like nootropics.
Why it’s selling well: As consumers become more health-conscious and seek ways to improve their overall well-being, the demand for health supplements has grown.
The wide variety of available products allows individuals to tailor their supplement regimen to their specific needs and preferences.
Overview: Essential oils are concentrated extracts derived from plants, containing the natural aroma and beneficial properties of their source.
They are commonly used in aromatherapy, skincare, and household products.
Why it’s selling well: The growing interest in natural and holistic remedies has contributed to the popularity of essential oils. Consumers appreciate their versatility and potential benefits, using them for relaxation, stress relief, and various other purposes.
Reusable water bottles
Overview: Reusable water bottles are containers designed for multiple uses, typically made from materials like stainless steel, glass, or BPA-free plastic, and used to store and transport beverages.
Why it’s selling well: The growing awareness of environmental issues and the need to reduce single-use plastics has contributed to the popularity of reusable water bottles.
Consumers are increasingly seeking sustainable, stylish, and functional options for staying hydrated throughout the day.
Home, garden & tools
Overview: Air fryers are kitchen appliances that use hot air circulation to cook food, giving it a crispy texture without the need for excessive oil.
Why it’s selling well: The popularity of air fryers can be attributed to the growing interest in healthier cooking methods, convenience, and their ability to create delicious, crispy foods with less oil.
Overview: Portable blenders are compact, battery-powered devices designed for blending smoothies, shakes, and other beverages on the go.
Why it’s selling well: The demand for portable blenders is driven by the increasing interest in healthy lifestyles, convenience, and the desire for easy-to-use appliances that support busy schedules.
Car phone holders
Overview: Car phone holders are accessories designed to securely hold smartphones in vehicles, allowing drivers to easily access navigation apps, music, and other features while keeping their hands on the wheel.
Why it’s selling well: The demand for car phone holders is driven (no pun intended) by the increasing reliance on smartphones for navigation and entertainment during commutes, as well as the growing awareness of the dangers of distracted driving.
Overview: Dinnerware includes plates, bowls, cups, and other serving pieces used for eating and serving food.
Why it’s selling well: With more people cooking and eating at home, many are investing in quality dinnerware to enhance their dining experience. Additionally, the trend towards sustainable and eco-friendly products has led to increased interest in reusable and environmentally friendly dinnerware options, such as bamboo and recycled materials.
Overview: Wall art encompasses a variety of decorative items, such as paintings, prints, and sculptures, that are displayed on walls to enhance the aesthetics of a room.
Why it’s selling well: As people spend more time at home, many are investing in their living spaces and looking for ways to personalize their environments. Wall art offers an easy and impactful way to add character, color, and visual interest to any room.
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Wireless headphones & earphones
Overview: Wireless headphones and earphones are audio devices that connect to smartphones, tablets, and other devices without the need for cords, providing greater freedom of movement and convenience.
Why it’s selling well: The popularity of wireless audio devices can be attributed to the increasing use of smartphones for entertainment and the desire for hassle-free, high-quality audio experiences.
Overview: Bluetooth speakers are portable audio devices that wirelessly connect to smartphones, tablets, and other devices to play music and other audio content.
Why it’s selling well: The popularity of Bluetooth speakers is driven by the desire for high-quality, portable audio devices that can be used at home, outdoors, and during social gatherings.
Overview: Portable projectors are compact, battery-powered devices that can project video content onto surfaces, providing a larger and more immersive viewing experience compared to traditional screens.
Why it’s selling well: The popularity of portable projectors is driven by the desire for convenient, on-the-go entertainment options and the increasing popularity of outdoor movie nights and other social events.
Overview: Smartwatches are wearable devices that combine the features of a traditional wristwatch with the capabilities of a smartphone, such as fitness tracking, notifications, and app integration.
Why it’s selling well: The demand for smartwatches is driven by the increasing interest in fitness and health tracking, the convenience of having smartphone features on the wrist, and the continuous development of new features and designs.
Overview: Phone lenses are attachable camera accessories that enhance the capabilities of smartphone cameras, allowing users to capture higher-quality photos with effects such as wide-angle, macro, and fisheye.
Why it’s selling well: The popularity of phone lenses can be attributed to the growing interest in mobile photography, the desire for better-quality images, and the convenience of improving smartphone camera capabilities without buying a new device.
Overview: Wifi repeaters, also known as wifi extenders or boosters, are devices that help improve the range and signal strength of wireless internet connections within a given area.
Why it’s selling well: The demand for wifi repeaters is driven by the increasing number of devices that rely on wireless connections and the need for strong, consistent internet coverage throughout homes and businesses.
Computers & computer accessories
Overview: Motherboards are the central circuit boards within computers that connect and enable communication between all other components, such as the processor, memory, and storage.
Why it’s selling well: The demand for motherboards is driven by the continuous growth of the computer industry, the need for replacements and upgrades, and the increasing interest in custom-built computers for gaming and other specialized purposes.
Where people are buying it: Amazon, eBay, Newegg, and specialty retailers like Micro Center and TigerDirect.
Overview: PC cases, also known as computer towers or chassis, are enclosures that house and protect the internal components of a desktop computer, such as the motherboard, processor, and storage devices.
Why it’s selling well: PC cases continue to sell well due to the ongoing demand for desktop computers, the need for replacements and upgrades, and the growing interest in custom-built computers with unique aesthetics.
Overview: Mouse mats are large, often decorative, surfaces designed to provide a smooth and consistent area for computer mice and keyboard placement, improving ergonomics and desk organization.
Why it’s selling well: Mouse mats are popular due to their functional benefits, the wide variety of designs available, and the growing interest in gaming and personalized workspaces.
Mechanical keyboard kits
Overview: For those of you not on the up-and-up of the PC gaming culture, there has been a massive resurgence in the popularity of mechanical keyboards.
Do you remember those old-school keyboards that made that ever-so-satisfying “click-clack” sound with every stroke?
Well, modern mechanical keyboards are far more advanced and even come with individual keycaps and components that allow users to customize keyboards to their liking.
This is definitely one of the more niche products on this list, but those are often the best for driving online sales, especially with a die-hard fanbase.
Why it’s selling well: Customizing one’s keyboard has become a popular trend among gamers, programmers, and other tech enthusiasts. Keycaps offer a creative and fun way to personalize keyboards while also improving functionality or ergonomics.
Retro video game hardware
Overview: As nostalgia drives consumers to relive the gaming experiences of their youth, many are seeking out vintage video game consoles and games.
While some collectors hunt for the original hardware, others are turning to modernized versions of classic systems.
Why it’s selling well: One reason for the success of retro video game hardware is the licensing of older game IPs to third-party companies.
This allows them to create and sell hardware preloaded with beloved classic games. An excellent example of this is MyArcade, a company that specializes in producing retro gaming devices featuring licensed games from iconic brands like Namco, Data East, and more.
Home automation & security
Overview: Smart locks are electronic locking devices that can be controlled remotely through a smartphone app, allowing users to lock and unlock doors without the need for traditional keys.
Why it’s selling well: The demand for smart locks is driven by the increasing interest in smart home technology, the desire for improved home security, and the convenience of keyless entry.
Overview: Smart thermostats are internet-connected devices that automatically adjust heating and cooling settings based on user preferences, schedules, and other factors, resulting in improved energy efficiency and comfort.
Why it’s selling well: The popularity of smart thermostats is driven by the growing interest in smart home technology, the desire for energy savings, and the increasing awareness of environmental concerns.
Overview: Smart lights are internet-connected lighting solutions that can be controlled remotely through a smartphone app, allowing users to adjust brightness, color, and other settings with ease.
Why it’s selling well: The demand for smart lights is driven by the growing interest in smart home technology, the desire for personalized lighting solutions, and the potential for energy savings.
Overview: Smart cameras are internet-connected security cameras that can be monitored and controlled remotely through a smartphone app, providing real-time surveillance and peace of mind.
Why it’s selling well: The popularity of smart cameras is driven by the increasing interest in smart home technology, the desire for improved home security, and the convenience of remote monitoring.
Overview: Smart appliances are internet-connected home devices, such as refrigerators, washing machines, and ovens, that offer remote control, monitoring, and other advanced features through smartphone apps.
Why it’s selling well: The demand for smart appliances is driven by the growing interest in smart home technology, the desire for convenience and energy efficiency, and the increasing integration of technology into daily life.
Personal care and beauty
Overview: Skincare products encompass a wide range of items designed to cleanse, moisturize, protect, and improve the overall appearance of the skin.
Common products include cleansers, toners, serums, and sunscreens.
Why it’s selling well: The skincare industry continues to thrive due to increased consumer awareness about the importance of skin health, a growing interest in self-care, and the influence of social media and beauty influencers.
This is especially true of eco-friendly skincare brands.
Overview: CBD products are items infused with cannabidiol (CBD), a non-psychoactive compound found in cannabis plants. These products can range from supplements and oils to skincare and even pet products.
Why it’s selling well: The growing interest in natural remedies and wellness trends has fueled the popularity of CBD products. Many consumers are drawn to the potential health benefits of CBD, including pain relief, anxiety reduction, and improved sleep.
Overview: False eyelashes are synthetic or natural hair lashes that can be applied temporarily to the eyelids to create a fuller, more dramatic appearance.
Why it’s selling well: The rise of beauty influencers and the popularity of glamorous makeup looks have contributed to the increased demand for false eyelashes.
Additionally, advances in lash technology have made false eyelashes more comfortable and easier to apply than ever before.
Overview: Hair scrunchies are fabric-covered elastic bands used to secure hair in a ponytail or bun, and they have made a comeback in recent years as a trendy and practical hair accessory.
Why it’s selling well: The revival of 90s fashion trends and the focus on comfortable and functional hair accessories have contributed to the resurgence of hair scrunchies.
They also offer a gentler alternative to traditional hair ties, which can cause hair breakage.
Overview: Hair wigs are artificial hairpieces that can be worn to change one’s hairstyle, add volume, or cover hair loss. They can be made from synthetic fibers or natural human hair.
Why it’s selling well: Wigs have gained popularity due to their versatility, convenience, and the influence of celebrities and beauty influencers. They offer an easy way to change hairstyles without committing to a permanent change or damaging one’s natural hair.
Overview: Lip balms are moisturizing products designed to soothe and protect dry, chapped lips. They can be formulated with various ingredients like beeswax, shea butter, and essential oils, and may also contain SPF for sun protection or tints for a subtle pop of color.
Why it’s selling well: Lip balms have always been a popular cosmetic and personal care item due to their moisturizing properties and ability to provide relief for dry lips.
The demand for lip balms has increased as consumers look for natural and organic options, as well as products that offer added benefits like sun protection and tinted formulas for a touch of color.
Overview: Essential oils are concentrated, aromatic plant extracts that can be used for various purposes, such as aromatherapy, skincare, and home fragrance.
Why it’s selling well: The popularity of essential oils has grown significantly in recent years, driven by the wellness and self-care movements. Consumers are increasingly interested in natural and holistic remedies, as well as customizable and eco-friendly home fragrance options.
Overview: Subscription boxes are curated collections of products delivered on a recurring basis, often centered around a specific theme or interest.
Why it’s selling well: Subscription boxes offer consumers a convenient and personalized way to discover and sample new products, making them an attractive option for those looking to try new things or indulge in their hobbies. The growing popularity of online shopping and the desire for unique experiences has contributed to the continued success of subscription box services.
Eco-friendly cleaning supplies
Overview: As environmental awareness continues to grow, consumers are increasingly seeking out eco-friendly alternatives to traditional products. This shift in consumer behavior has led to a rise in the popularity of eco-friendly cleaning supplies.
These products are formulated using natural ingredients and sustainable processes, helping to reduce the environmental impact associated with traditional cleaning products.
Why it’s selling well: One of the reasons eco-friendly cleaning supplies are selling so well is the growing understanding of the harmful effects of chemicals found in many conventional cleaning products.
By choosing environmentally friendly options, consumers can protect their health and the planet simultaneously. Moreover, many eco-friendly cleaning supplies are just as effective, if not more so, than their traditional counterparts, making them an attractive choice for eco-conscious consumers.
Overview: Eco-friendly bags are reusable and environmentally sustainable alternatives to single-use plastic bags, made from materials like canvas, cotton, or recycled materials.
Why it’s selling well: Growing environmental awareness and concerns about plastic waste have led to increased demand for eco-friendly alternatives. Reusable bags are both practical and stylish, and consumers appreciate their positive impact on the environment.
Overview: Biodegradable products are designed to break down naturally over time, reducing their impact on the environment and minimizing waste.
Why it’s selling well: As environmental concerns become more mainstream, consumers are increasingly seeking out products that have a minimal impact on the planet. Biodegradable products offer a more sustainable option for everyday items, such as disposable cutlery, plates, and cups, making them an appealing choice for eco-conscious shoppers.
Overview: Solar-powered products harness the energy of the sun to operate, reducing the need for traditional electricity sources and promoting clean, renewable energy.
Why it’s selling well: As interest in renewable energy grows and technology advances, solar-powered products have become more efficient and affordable.
These products appeal to environmentally-conscious consumers looking to reduce their carbon footprint and save on energy costs.
Overview: Water-saving devices, such as low-flow showerheads, faucet aerators, and smart irrigation controllers, help reduce water consumption and promote efficient use of this precious resource.
Why it’s selling well: As concerns about water scarcity and conservation increase, homeowners are increasingly interested in adopting water-saving technologies. These devices can also help save money on water bills, making them an attractive option for budget-conscious consumers.
Arts, crafts, and novelty items
Overview: Temporary tattoos are non-permanent body art designs that can be applied to the skin using water and pressure, typically lasting for a few days to several weeks.
Why it’s selling well: Temporary tattoos offer a fun and commitment-free way to experiment with body art and self-expression. Their affordability and ease of application make them an attractive option for those who want to explore different designs without the permanence of a real tattoo.
Movie and TV show merchandise
Overview: Movie and TV show merchandise includes clothing, accessories, and collectibles featuring characters, logos, or themes from popular films and television series.
Why it’s selling well: Fans of movies and TV shows enjoy expressing their passion for their favorite characters and stories through merchandise. The demand for such items is fueled by the release of new films, TV series, and streaming platforms, as well as nostalgia for beloved classics.
Overview: Stickers are adhesive-backed images or designs, typically made from paper, vinyl, or other materials, used for decoration or personalization.
Why it’s selling well: Stickers offer an affordable and accessible way for consumers to express themselves and personalize their belongings, such as laptops, water bottles, or notebooks. With a vast array of designs and themes available, stickers cater to various interests, making them popular among different age groups and demographics.
Overview: Customized gifts are personalized items, such as engraved jewelry, monogrammed towels, or custom-printed T-shirts, created to match the recipient’s tastes or interests.
Why it’s selling well: Customized gifts offer a unique and thoughtful way to celebrate special occasions or show appreciation. As online shopping and customization options become more accessible, consumers are increasingly drawn to the convenience and personal touch of customized gifts.
How to begin selling products online
Starting an online store can be an exciting yet challenging endeavor.
With a plethora of platforms and marketplaces available, it can be overwhelming to decide where to begin.
In this section, we will explore the steps and resources that can help you start selling products online.
Choose an eCommerce platform
These platforms allow you to build a professional-looking store without any coding knowledge.
If you prefer a more cost-effective solution, consider setting up a free online store with platforms like Big Cartel or Square Online.
Related Post: A Complete List of the Best eCommerce Platforms
Get social with your customers
Next, consider leveraging social media platforms to sell your products.
For example, you can create a Facebook Shop to reach a vast audience and promote your products to potential customers.
Learn more about selling on Facebook and how to make the most of this powerful platform.
If you already have a brick-and-mortar store, you may want to expand your business online. To do this, you can follow our guide on how to take your brick-and-mortar store online.
This resource will help you understand the process and provide valuable tips for a seamless transition.
Create and optimize product listings
Once you have chosen your platform and set up your online store, focus on creating high-quality product listings.
This includes writing detailed product descriptions, taking professional photos, and setting competitive prices.
Additionally, invest in marketing efforts to drive traffic to your store and convert visitors into customers.
Related Post: Top Tips for Perfect eBay Listings
In conclusion, the eCommerce landscape is a lot bigger than we realize, with plenty of space for new products and new sellers.
From customized gifts to eco-friendly cleaning supplies, there are countless opportunities for entrepreneurs to tap into diverse markets and attract thousands of potential customers.
By carefully considering your target audience, identifying trustworthy suppliers and managing shipping costs, you can create a successful online business.
As you embark on your journey to start selling online, remember that staying informed about the latest trends, customer preferences, and market demands is crucial for your long-term success.
By offering the right mix of products and consistently meeting the expectations of your customers, you can set yourself apart from the competition and build a thriving online business.
Keep exploring and experimenting with different products, and never stop learning from your customers and the market.
Good luck with your new online venture!