Selling handmade goods and turning a profit isn’t always easy.

You might be reading this post because you’re an existing Etsy seller wondering if there’s a better option for your business. Or perhaps you haven’t started your handmade business yet, and you’re still weighing options.

Either way, in this post, we’ll take a look at 26 of the best alternatives to Etsy, along with the specific advantages and disadvantages of each. They range from general ecommerce platforms you build yourself, to major marketplaces, to niche marketplaces built specifically for handmade and craft sellers, to print-on-demand platforms that let you sell without holding any inventory at all. Whatever kind of alternative you’re looking for, there’s a good chance it’s on this list.

About Etsy

Etsy has experienced tremendous growth since it was founded in 2005. Today, it is one of the most popular ecommerce websites for handmade and vintage items – becoming a household name for shoppers and crafters alike.

The success of the Etsy store is a testament to how successful online platforms can be if they focus on providing quality products and services that meet customer needs.

However, this success has also led to a need for Etsy alternatives. While Etsy is an excellent platform for buying and selling handmade items and vintage products, it may not be the best choice for everyone.

And it’s not the only game in town if you have handmade goods to sell online.

Many other online marketplaces provide similar services, with some offering more specialized features than Etsy and others being cheaper or more convenient.

There is also some value in selling your products on Etsy and another platform for wider exposure.

The main reasons merchants switch to Etsy alternatives

Restrictive rules

One reason merchants move away from Etsy is because of its limiting and sometimes restrictive rules on what users can sell (and how they can sell it). More on that later.

Limits to ownership and marketing

Another reason that merchants look for alternatives is to gain ownership of their ecommerce stores.

Etsy and other third-party marketplaces own all of an online store’s data, making it a challenge to run advanced marketing campaigns or access customer insights without the risk of violating a third-party agreement.

In other words, you can’t send retargeting ads or automated emails to customers across your sales channels.

High sales

Finally, some users switch away from Etsy after hitting high sales volume numbers. Here’s why.

Suppose you’ve been really cozy on Etsy doing handmade production, but your business is growing to the point that you want to pivot to outside production and feature mass-produced items.

This is a normal business evolution, especially for those who want to scale.

In that case, Etsy will prohibit you from selling your items on their platform.

Why? Etsy won’t let merchants resell on their platform. Doing so goes against their house rules. They consider it selling items that you, as the seller, didn’t design or make. The only exception to that rule is vintage goods.

Limitations such as these make it a challenge to grow your ecommerce business with an Etsy shop, which is one of the reasons why merchants go looking for a better, more flexible alternative to the Etsy platform.

When to switch to an Etsy alternative

So, how do you know you’ve outgrown Etsy? Or that it just isn’t a good fit for your online business?

If you’re a seller or merchant looking to make the switch or avoid Etsy in the first place, here are some questions to ask yourself:

Can you get your product in front of the right people?

If you are testing a product listing’s traffic on Etsy to see if an audience responds and you’re not getting the traffic or sales you expected, it could be time to explore other platforms.

Do you need better customer insights?

Etsy is limited in the customer data it gathers, which can be problematic for businesses looking to grow their customer base or get better insight into their target buyers.

Do you need to own your online store?

As mentioned, Etsy and other third-party marketplaces own all of an online store’s data.

Do you want full control over your brand?

If you’re looking for more control over customer insights or running advanced marketing campaigns, a switch may be in order.

Are you limited by Etsy’s rules?

As mentioned earlier, Etsy prohibits merchants from selling items they didn’t design or make themselves. If you need to offer more options and cannot do so through Etsy, consider an alternative.

Are you going to be mass-producing crafts and handmade goods out of the gate?

Say you’ve gotten a small business loan and want to start mass-producing your handmade goods immediately. In that case, Etsy won’t be your best option – look for an alternative.

By asking yourself these questions and understanding the limitations of Etsy and other third-party marketplaces, you can determine if now is the right time for you to switch and try an alternative ecommerce platform.

26 Etsy alternatives to try

Here are 26 of the best Etsy alternatives that handmade craft sellers can try. All of these platforms have something unique to offer and can help you expand your business’ reach.

Whether you’re looking for a more specialized service or a cheaper option, there’s sure to be something here for you.

How we chose the Etsy alternatives

We organized each alternative into one of four categories based on what kind of seller it actually serves, then evaluated each one on:

• The types of businesses it’s good for (established businesses, DIY-minded sellers, people already on Amazon, print-on-demand designers, and so on)
• Ease of use
• The features it offers
• Notable pros and cons
• And more

1. Shopify

The Shopify ecommerce platform was founded in 2006, and since then it’s developed into one of the best all-around Etsy alternatives in the market.

It offers everything you need to launch a custom online store and manage sales and payments. Once you get it launched and going, it handles everything from marketing and payments to secure transactions and shipping.

The platform also features customizable templates with free website designs that allow you to quickly and easily launch your store.

• Price: Shopify’s current plans start with Starter at $5/month (for social and link-in-bio selling), then Basic at $39/month, Grow (formerly called the “Shopify” plan) at $105/month, and Advanced at $399/month. Annual billing saves 25% on these core plans. Enterprise-level Shopify Plus starts at $2,300/month on a multi-year term. A free trial is available.
• Key features: Shopify offers mobile apps, analytics, marketing tools, order and inventory management, and shipping fulfillment.
• Ease of use: Fairly easy. No web developer or designer skills are needed for setup since there are plenty of pre-designed themes to choose from. You will, however, need to use Liquid template language to make changes to the backend.
• Who it’s best for: Sellers who want to get serious about business growth and optimize to improve profitability and sales. It’s also a good solution for any seller who is thinking about a move from Etsy to a self-hosted website.
• Pros: No software or web server maintenance and upgrades, POS app, various sales channels, ability to sell gift cards and other forms of cards, fast setup process, and integration with various payment gateways.
• Cons: Higher fees than most alternatives, and monthly subscription costs can add up quickly, especially once you move past the entry-level tiers.

If Shopify is your pick, Linnworks has a native Shopify integration so you can run it alongside any marketplace you keep, including Etsy, from one dashboard.

2. Magento Open Source

Magento is used to power a meaningful share of ecommerce sites globally. Magento Open Source was first released in 2007, and it is the open-source version of Adobe Commerce.

Those looking to set up a full-fledged online store may find this website builder to be the best Etsy alternative.

• Price: Magento Open Source can be downloaded for free, but it’s highly recommended to pay for hosting and other services that help manage the store. Development services, including hosting, typically run well into five figures annually depending on scale.
• Key features: Flexibility to grow with your business, internationalization, advertising and marketing tools, order and catalog management, and search engine optimization.
• Ease of use: Fairly challenging. Some features are pretty user-friendly and intuitive, and it is arguably one of the most customizable ecommerce stores. You need advanced dev skills to run it, and it’s also somewhat complex to set up and navigate.
• Who it’s best for: Businesses that want to build their own store and brand from scratch for full control of their solution, with the development resources to support it.
• Pros: Established platform, easy checkout, international reach, and customizable product listings.
• Cons: The true cost of running Magento Open Source well is expensive once you factor in hosting and development. Magento Commerce and Magento Commerce Cloud cost considerably more still.

Linnworks has a native-built Magento integration and is a named Magento technology partner, giving you real-time inventory visibility if you go this route.

3. WooCommerce

WooCommerce is an open-source, flexible ecommerce platform that is built for and powered by WordPress.

The platform allows users to create their own websites without any technical expertise and set up a shop quickly.

It also helps integrate third-party apps easily, making it one of the most popular platforms among beginners. With a WooCommerce account, you can upload unlimited products and have full control of your site.

• Price: The core WooCommerce plugin is free, but requires hosting services and a custom domain name, which incur their own fees. Managed WooCommerce hosting plans generally range from around $25/month upward depending on scale and support level; a domain name typically runs around $15/year.
• Key features: Customizable product listings, ability to offer discounts and coupons, international reach, and reporting.
• Ease of use: Set up is easy enough for just about anyone to learn.
• Who it’s best for: Small to medium-sized businesses who want to create a reliable online store without the hassle of coding and managing a website from scratch.
• Pros: Ability to create a fully functional online store built on WordPress, integration with third-party apps, and no commissions charged by WooCommerce itself.
• Cons: Hosting fees are applicable and add up, and the total cost depends heavily on which hosting tier and extensions you choose.

Linnworks connects directly to WooCommerce too, syncing orders, products, and inventory if you want it running alongside other channels.

4. Squarespace

Squarespace was launched in 2004, and it’s a popular ecommerce site-builder. The company provides SaaS services for building and hosting websites.

It allows merchants to use pre-built drag-and-drop elements and modern, elegant templates to create and modify pages on websites. You can easily create a beautiful website or blog with it.

• Price: Squarespace offers several pricing tiers, generally in the high teens to mid-double-digits per month on annual billing, with higher-tier commerce plans costing more.
• Key features: Built-in SEO and marketing tools, mobile editing, social media templates, and free logo design.
• Ease of use: Squarespace is user-friendly and makes it easy for even beginners to get started building their online shop quickly. The website builder is intuitive, and its customization tools are easily accessed.
• Who it’s best for: Merchants looking for a comprehensive website solution, and ecommerce business owners who want to invest time and effort into DIYing their website rather than hiring a developer.
• Pros: Rich blogging features, strong inventory system, mobile apps, and generous page limits.
• Cons: The editor’s usability has drawn criticism in reviews, and some users note limitations around navigation and page speed depending on the template chosen.

5. Big Cartel

Big Cartel was founded in 2005, and it’s a great place to set up an independent ecommerce site. Unlike Etsy, it allows you to launch a personal website, giving your business a more standalone brand prominence and presence.

You can list items such as handbags, art, pottery, and stickers on their online marketplace.

• Price: Big Cartel is free for up to five products. Paid plans scale up based on your product count, with transaction fees applying on top depending on your payment processor.
• Key features: Ability to customize product listings, integration with major payment processing services, built-in analytics and inventory tracking, and a loyalty program for customers.
• Ease of use: Relatively simple to set up shop and navigate.
• Who it’s best for: Artisans, craftspeople, and artists who want to try their hand at turning their digital handmade product business into its own digital store and brand.
• Pros: Lower marketplace fees than most platforms, solid search engine optimization, and the ability to customize product listings.
• Cons: Payment options are more limited than some competitors, which can deter some buyers.

6. Wix

Bad aesthetics don’t show your goods in the best light, which could be a dealbreaker for a shopper looking to buy your wares.

Wix is a website builder that’s been around since 2006, and it allows users to create a polished digital store with just a few clicks. Wix also integrates with dozens of third-party apps, making it a great all-in-one solution. Wix offers Etsy integration too, so you can hold onto your existing product listings.

• Price: Wix’s current ecommerce-capable Business plans run from around $27/month up to roughly $159/month.
• Key features: Thousands of design capabilities, hundreds of templates, custom logo, domain, and other brand tools, and developer tools for custom functionality.
• Ease of use: Easy to set up shop and navigate. AI tools help generate a site for you.
• Who it’s best for: Sellers looking to create a polished online store without the hassle of coding and managing a website from scratch.
• Pros: Ability to create a fully functional online store quickly, integration with third-party apps, built-in SEO, and a wide range of design capabilities.
• Cons: Entry-level plans carry real limitations on payment acceptance, template flexibility, storage, and analytics, so check exactly what’s included at your intended tier.

7. Weebly

Weebly has been around since 2006 and is great for those looking to launch a professionally designed store in minutes. Weebly was acquired by Square and has since been rebranded as “Square Online,” so current searches and comparisons largely reference it under that name, though the product continues to serve the same function described here.

With Weebly (Square Online), you can customize your digital store with product images, descriptions, pricing, and more, and link it to a payment gateway for secure transactions.

• Price: Plans range from a free tier up to around $26/month on annual billing, with transaction fees applying on lower tiers.
• Key features: Themes and templates, built-in SEO tools, PayPal integration, and more.
• Ease of use: Very beginner-friendly, and no coding knowledge is required to create a website.
• Who it’s best for: Sellers who want the simplest possible path to a professional-looking store.
• Pros: Free tier available, free SSL security, and a solid baseline of ecommerce features.
• Cons: Some features, like ad-free browsing, require upgrading past the free plan, and customization is more limited than some competitors.

8. Volusion

Volusion is an Etsy alternative for sellers with more advanced needs. It was founded in 1999 and offers an easy-to-use ecommerce platform that allows merchants to customize their stores and increase sales. You can use Volusion’s resources to build a website with a custom domain, and the site is responsive so customers can view your store on any device.

Worth knowing before you commit: Volusion filed for Chapter 11 bankruptcy in 2020 and restructured in 2021. Its live store count has declined by roughly 74% since 2020, and third-party reviewers generally describe its feature set as lagging well behind current competitors. It still accepts new merchants and continues basic operations, but this is relevant context for anyone weighing it as a long-term platform.

• Price: Plans start around $35/month, with a free trial available. Higher tiers support greater monthly sales volume, running up toward $299/month for the Business plan.
• Key features: Ability to customize product listings, built-in analytics, integrated POS, and a loyalty program for customers.
• Ease of use: Easy to set up shop, though more complex than some other Etsy alternatives due to its feature set. No coding is required.
• Who it’s best for: Sellers with basic ecommerce needs who prioritize price over cutting-edge features, and who are comfortable with the platform’s uncertain long-term trajectory.
• Pros: Lower marketplace fees than most platforms.
• Cons: Platform has been in decline for several years, with a shrinking store count, a thinning developer and theme ecosystem, and features that lag well behind modern competitors.

Major marketplaces

9. Amazon Handmade

Amazon Handmade is Amazon’s version of an Etsy store. From jewelry to stationery to pet supplies, Amazon Handmade is a booming online marketplace for skilled artisans and craftspeople to scale their businesses.

Potential Amazon Handmade sellers will also be happy to know that the platform offers buyers access to millions of items from around the world, thereby extending the reach of your brand.

• Price: It will cost you $39.99 per month to sign up for an Amazon Professional selling account, but Amazon waives this monthly fee for approved Handmade sellers after the first month, a savings of $480 per year. Amazon also takes a 15% referral fee out of every sale made on Amazon Handmade, with no additional listing or processing fees.
• Key features: Business management and marketing tools, mobile app, listings with no expiration date, and the ability to customize product listings.
• Ease of use: Relatively easy to use and navigate. Before you can start selling, though, you are required to go through the company’s application process.
• Who it’s best for: Etsy sellers who want to boost their sales. Amazon Handmade is also great for sellers who are already selling on Amazon. Of all the Etsy alternatives, selling through this platform comes with high costs and maintenance, so this solution is best for larger businesses that have a high sales volume and can handle the fees charged by Amazon.
• Pros: High sales volume and traffic, fulfillment by Amazon (FBA), high ROI for investment, no additional monthly fee once approved, and you only pay when you make a sale.
• Cons: Higher fees than most alternatives, there are performance metrics you must meet, limited digital and downloadable products, and a required Amazon Professional selling account.

Linnworks has a direct Amazon integration that covers Handmade listings alongside your standard Amazon storefront, keeping inventory in sync across both.

10. eBay

This website has been around since 1995, and it’s one of the oldest and most popular marketplace websites to buy, sell, and trade items. It offers buyers access to a variety of goods from sellers all over the globe.

• Price: eBay charges a final value fee of around 13.6% for most categories, plus a $0.30–$0.40 per-order fee. It also charges a listing fee: the first 250 listings per month are typically free, then a small fee applies per additional listing. Opening a Store subscription (plans start around $7.95/month) can lower your final value fee and increase your free listing allowance.
• Key features: Ability to promote items in different categories and customizable product listings.
• Ease of use: Relatively simple to use and navigate.
• Who it’s best for: Sellers looking for a platform to reach millions of shoppers quickly and easily.
• Pros: International reach, mobile app that handles most of the selling experience, established reputation.
• Cons: Limited customization options, and buyers on eBay are notorious for not wanting to pay full retail prices.

Linnworks’ eBay integration syncs listings, orders, and stock automatically, which matters more as you add channels beyond just eBay.

11. Bonanza

Bonanza was founded in 2008, and it offers buyers access to unique, one-of-a-kind items from all over the world.

Unlike Etsy, Bonanza’s focus isn’t on crafts and handmade items. Instead, it is a more general marketplace, and its booths include cosmetics, dishes, furniture, jewelry, and more.

Bonanza also lets you list your items on its marketplace or build your own online store, so you get to keep customers and maintain control over your brand.

• Price: Bonanza charges no listing fees. As of May 2025, its standard commission rate is 11% (up from its earlier 3.5%), plus a flat $0.25 transaction fee on every sale. Sellers with an active Gold Membership subscription ($25/month) are exempt from the transaction fee and get unlimited listings and reduced advertising costs.
• Key features: Integrated POS, shipping integrations, ability to customize product listings, and an easy-to-use interface. Bonanza also lets you import products from other online marketplaces like Etsy, Amazon, Shopify, and eBay.
• Ease of use: Fairly easy to set up and navigate.
• Who it’s best for: Sellers looking for an alternative to Etsy with more customization options and the ability to import existing listings from another platform.
• Pros: Integrated chat for solving purchase issues, ability to customize product listings, exponential brand reach with automated listings on platforms like Google Shopping.
• Cons: Commission rates have risen substantially in recent years and are no longer meaningfully lower than competitors; design tools for customizing your standalone store are less polished than other platforms on this list.

12. Storenvy

Storenvy is a great Etsy alternative for those who are looking to launch their own store without spending a lot of money.

Its marketplace combines the best aspects of an ecommerce platform with those of a social network: you can launch a store and also interact with other buyers and sellers to boost your sales.

• Price: Free to join, with up to 20 free listings on the base tier. Marketplace commission on sales driven through the Storenvy Marketplace runs around 15% of the total sale, including shipping.
• Key features: Ability to customize product listings, integrated POS, social media integration, and an easy-to-use interface.
• Ease of use: Fairly easy to set up and navigate.
• Who it’s best for: Small business owners who want to launch a custom store or start selling in Storenvy’s marketplace for free, or sellers looking for a social-shopping-style experience.
• Pros: Fully independent online store option, social media integration, and access to Storenvy’s existing marketplace traffic.
• Cons: Doesn’t carry the significant built-in traffic that competitors like Etsy and eBay offer.

13. Instagram Shopping

Over 100 million people tap on Instagram shopping posts each month, making it one of the most popular platforms for businesses to market their products and services.

Instagram’s shopping feature allows merchants to tag items in photos and promote them directly on their page, making it much easier for customers to shop right from the app without having to leave and visit a website.

• Price: Free to use, but there is an additional cost for running ads.
• Key features: Ability to tag products in photos, promote items directly on your page, shop from the app without leaving it, and an integrated checkout system for streamlining transactions.
• Ease of use: Instagram Shopping is intuitive and easy to use.
• Who it’s best for: Small business owners who want to reach potential customers directly on Instagram.
• Pros: Lets merchants tag products in photos and promote them directly from their page, integrated checkout system, and no marketplace fees on organic sales.
• Cons: Limited ability to customize product listings, can be difficult for shoppers to find specific items due to the lack of a dedicated search function, and ads can get expensive if not managed properly.

Niche handmade and craft marketplaces

14. Folksy

Folksy is one of the biggest online marketplaces in the world, counting around 13,000 active UK artists, designers, and artisans as its users.

It’s also one of the best Etsy alternatives if you live in the United Kingdom. One of the primary things that sets Folksy apart from Etsy and other ecommerce platforms is that there are no shipping fees charged by the platform itself.

Started in 2008, it prides itself on being an ethical platform for independent designers and makers. The marketplace has a focus on handmade items and artwork.

• Price: It’s free to join Folksy. The first three listings are free; after that, listing costs £0.15 + VAT per item. Folksy also charges a 6% + VAT commission fee on each sale. They only accept PayPal and Stripe for payments, so factor in those processing fees too.
• Key features: Focus on handmade products, ability to customize product listings, and an easy-to-use interface.
• Ease of use: Fairly simple to use and navigate.
• Who it’s best for: UK-based sellers looking for a platform to promote handmade or vintage goods and artwork.
• Pros: You can import your items from Etsy, built-in payment processing, focus on handmade and original products only, and no shipping fees charged by the platform.
• Cons: No reselling of mass-produced items, lower traffic than major marketplaces, no dedicated mobile app, and no listings from sellers outside the UK.

15. Aftcra

Aftcra is one of the best Etsy alternatives if you are selling handmade products made in America. It’s also a great marketplace to showcase your unique products to buyers who appreciate originality.

• Price: Aftcra charges sellers a 7% commission for each sale but doesn’t charge a listing fee for items.
• Key features: Ability to customize product listings, easy-to-use interface, and integrated payment processing.
• Ease of use: Easy to set up and navigate.
• Who it’s best for: Sellers who wish to feature handmade or vintage products made in the USA on the platform.
• Pros: Simple setup process, integrated payment processing, and a focus on handmade and vintage products only.
• Cons: Limited international reach.

16. Ruby Lane

Ruby Lane is a marketplace for vintage dolls, jewelry, furniture, glass, pottery, and more, with a seller base built around antiques and collectibles rather than general handmade crafts.

One feature that sets this platform apart is its secret shopper program, which provides feedback and recommendations to sellers based on shopper experiences.

• Price: No setup or listing fees. A $45/month store maintenance fee applies (raised from $25/month in June 2024, with the previous listing-volume rebate now eliminated). The seller service fee is 9.9%, capped at $250 per sale.
• Key features: Secret shopper feedback program; specializes in vintage and antique categories rather than general crafts.
• Ease of use: Straightforward for sellers already working in a vintage or antiques niche.
• Who it’s best for: Vintage and antiques sellers rather than general handmade crafters.
• Pros: Capped service fee protects margins on higher-ticket vintage items; built-in shopper feedback loop.
• Cons: A real monthly cost regardless of sales volume, following a recent fee increase; narrow category focus.

17. iCraftGifts

iCraft is a Canada-based marketplace featuring items from artists around the world. You won’t find vintage items or craft supplies here, which gives it the feel of an arts and crafts bazaar rather than a general marketplace.

• Price: $25 initial registration fee, then $10–$15/month subscription for unlimited listings. No transaction or per-listing fees beyond that.
• Key features: International artisan base; no vintage items or craft supplies permitted, keeping the marketplace focused on original handmade work.
• Ease of use: Straightforward setup once registered.
• Who it’s best for: Artisans who’d rather pay a flat subscription than a per-transaction commission.
• Pros: No commission on sales; unlimited listings once subscribed.
• Cons: Upfront registration cost before you’ve made a sale; smaller buyer base than major marketplaces.

18. IndieMade

IndieMade is a simple, easy-to-use platform originally built for selling art, with features that now translate well to other handmade goods too. It combines website creation with an online store, giving sellers more control over their brand and presence than a pure marketplace listing.

• Price: Ranges from $4.95 to $19.95 per month depending on plan.
• Key features: Real-time sync with existing Etsy inventory; built-in blog and image gallery tools; website, store, and content curation from one dashboard.
• Ease of use: Simple to set up a standalone store.
• Who it’s best for: Sellers who want to run a branded store alongside Etsy without re-managing inventory separately.
• Pros: Affordable entry price; works alongside an existing Etsy shop rather than replacing it.
• Cons: Limited product-variant options, similar to one of Etsy’s own limitations.

19. Just Artisan

Just Artisan sells art and collectibles, bath and beauty products, jewelry, handmade wedding items, digital downloads, and more. It’s a newer entrant in the handmade marketplace space, with reselling not permitted and all products required to be made by the seller or a small team.

• Price: No listing fees. 7.5% commission per sale.
• Key features: Handmade-only marketplace with a growing product range.
• Ease of use: Straightforward, as a newer and simpler platform.
• Who it’s best for: Sellers who want a dedicated handmade-only marketplace with a lower commission than Etsy.
• Pros: Lower commission than many alternatives; genuinely handmade-only community.
• Cons: Newer and smaller, so less built-in traffic than established marketplaces.

20. Uncommon Goods

Uncommon Goods is a curated destination for unique, purposeful, and planet-friendly handmade items: jewelry, accessories, gifts, games, home decor, and barware, among other categories. Unlike most platforms on this list, you don’t run your own storefront here; instead, your products are reviewed and listed as part of Uncommon Goods’ own curated catalog.

• Price: No store-hosting cost, but all products require product-team review before listing.
• Key features: Curated marketplace for distinctive, gift-oriented products with an emphasis on sustainability.
• Ease of use: No storefront to run, but acceptance isn’t guaranteed.
• Who it’s best for: Sellers with a distinctive, gift-oriented product who are comfortable with a curated application process rather than self-service listing.
• Pros: Built-in curated audience; no storefront maintenance required.
• Cons: Acceptance is selective, not automatic; less control over presentation than a self-run store.

21. Artful Home

Artful Home allows artists and creators to sell their work in categories including home decor, jewelry, and art. It’s a juried marketplace: to sell here, you submit an application to a panel of peers, and acceptance isn’t guaranteed.

• Price: A $300 membership fee (payable in $25 installments over the first year) if accepted, plus a 50% commission on sales.
• Key features: Juried, curated marketplace with an established buyer base built on trust in that curation.
• Ease of use: Selective; requires an application and jury review before you can sell.
• Who it’s best for: Established artists with higher-ticket work who can absorb a 50% commission in exchange for access to a trusted, curated audience.
• Pros: Access to an established buyer base that trusts the platform’s curation process.
• Cons: High commission relative to most alternatives on this list, plus an upfront membership fee and a jury process with no guaranteed acceptance.

22. eCrater

eCrater lets you create a free online store and import your products directly from an existing eBay store. It’s been operating since 2004 and sells handmade items, collectibles, pottery, jewelry, and vintage items.

• Price: Free to create a store.
• Key features: Direct import from eBay; supports handmade, collectible, and vintage product categories.
• Ease of use: Straightforward, especially for sellers already on eBay.
• Who it’s best for: eBay sellers who want a free, low-effort second storefront without rebuilding listings from scratch.
• Pros: No cost to list; easy import from eBay; long-running, established platform.
• Cons: Smaller, less well-known marketplace with correspondingly lower built-in traffic.

23. Luualla

Luualla helps creative entrepreneurs expand their business and get a store up and running quickly, with a free tier generous enough to test the waters before committing to a paid plan.

• Price: Free account allows up to 100 product listings; paid accounts start at $5/month. Transaction fees run 5–8%.
• Key features: Promotional tools aimed at helping new sellers grow quickly.
• Ease of use: Designed to get a store running fast.
• Who it’s best for: New creative entrepreneurs who want a generous free tier before committing to a paid plan.
• Pros: Generous free tier (100 listings); built-in promotional tools.
• Cons: Transaction fees on the higher end compared to some flat-fee alternatives on this list.

Print-on-demand platforms

24. Redbubble

Redbubble is a marketplace for artists and designers to upload their work, which is then applied to nearly 100 different product types, from phone cases to clothing to home goods. It’s currently the single largest print-on-demand platform in the US by market share.

• Price: Free to join; sellers set their own margin on top of Redbubble’s base product cost.
• Key features: Upload artwork once and have it applied across a very wide range of product types; zero inventory to manage.
• Ease of use: Very low barrier to entry, since everything is print-on-demand with no physical stock to hold.
• Who it’s best for: Artists and designers who want broad product coverage without manufacturing or holding stock.
• Pros: Zero inventory risk; wide product range from one piece of artwork; large, established buyer base.
• Cons: Margins are typically thinner than a self-fulfilled handmade item, since Redbubble sets the base cost.

25. Zazzle

Zazzle lets you sell either products or art, with a dedicated section for custom wedding and celebration items. It’s currently one of the top three print-on-demand platforms in the US by market share.

• Price: Free to set up a shop; sellers set their own royalty rate on top of Zazzle’s base pricing.
• Key features: Designs can be applied to more than 1,000 different products for sale.
• Ease of use: Low barrier to entry, similar to Redbubble’s print-on-demand model.
• Who it’s best for: Designers who want maximum product variety from a single design upload.
• Pros: No cost to start; very large product catalog to apply designs to; strong, established market presence.
• Cons: Royalty rates are self-set but still constrained by Zazzle’s underlying base pricing structure.

26. Spoonflower

Spoonflower specializes in custom fabrics and sells home furnishings, bedding, and decor items. Sellers may upload their own designs, which are then printed on fabric, wallpaper, and more.

• Price: No per-item or design fees. Commission runs around 10% of each sale.
• Key features: Upload your own designs and have them printed on fabric, wallpaper, home furnishings, and decor.
• Ease of use: Simple for designers; no need to hold physical inventory since items print on demand.
• Who it’s best for: Pattern and surface designers rather than general craft sellers.
• Pros: No upfront inventory risk; straightforward commission model.
• Cons: Limited to fabric and print-based products only.

Still selling on Etsy too?

Many sellers don’t leave Etsy entirely; they add a second or third channel alongside it. If that’s your plan, Linnworks also has a direct Etsy integration, so whichever alternative you choose from this list, you can run it and Etsy from the same dashboard rather than managing inventory separately across both.

How to choose the right Etsy alternative for your business

As you can see, there are a lot of great Etsy alternatives out there that let you set up your own store. But which one is the right fit for your business?

Ultimately, the answer will depend on your individual needs and budget. Here are some tips to help you choose the best marketplace for your store:

• Determine what features you need – think about the features you need for your store and make sure the platform offers them.
• Assess fees and pricing – compare the prices of different platforms to ensure you’re getting a good value.
• Check out customer reviews – reading up on customer experiences can help you decide which platform is right for you.
• Determine ease of use – consider how easy the platform is to set up and use.
• Think about market size – larger markets often provide more reach and visibility for your products compared to smaller ones.

By keeping these tips in mind, Etsy sellers and those new to the game should be able to choose the best Etsy alternative for your business.

Alternatives to Etsy FAQs

What is the value of having your own online store?

Having your own digital store gives you a unique platform to showcase and sell your products. It also allows you to build relationships with customers, market your business better, have more control over pricing and offers, and establish yourself as a serious brand.

Additionally, an independent digital store will give you more flexibility in terms of design and features compared to some of the larger marketplaces like Etsy.

What are the top competitors of Etsy?

The top ecommerce sites that are competitors to Etsy include eBay, Amazon Handmade, and Shopify. Each of these marketplaces offers its own unique benefits and features, so it’s important to research which one is right for your business.

What Etsy alternative is best for selling crafts?

If you’re selling crafts, then one of the best Etsy alternatives is Amazon Handmade. This marketplace was created specifically for handmade products and offers attractive features like low commission fees and integrated Amazon Prime shipping options. Additionally, it provides promotional tools to help you reach more potential customers.

Can I sell my handmade crafts online for free?

Yes, various marketplaces allow you to sell handmade crafts for free. However, each of these platforms has different fee structures when it comes to other services like processing online payments or using subscriptions. So before signing up with one of these marketplaces, make sure you understand the fees and what services are included.

Can I sell out of my own website?

Yes, you can design your own ecommerce website. Once you’re done, you can sell from your standalone online store. However, it takes skill and knowledge to develop and maintain it, which many entrepreneurs simply don’t have. It takes resources and skill to build your own retail site and publicize it so shoppers can find you. If you’ve got all that or can hire someone with those skills, then selling from your own site could be a great option — but it generally costs more than many of the options listed above.

Is there an Etsy alternative for international sellers?

Etsy alternatives such as AliExpress, Wish, and Etsy International are all popular choices for international sellers. These platforms offer a range of features, including multi-language support, currency conversion tools, and secure payment processing.

The takeaways

Etsy is a powerful ecommerce platform with a solid track record and well-earned success. That said, it may not be right for everyone.

Take a closer look at each of these 15 platforms before making a decision. Dive deep into their features and make sure they align well with your goals.

Choosing an ecommerce store platform is a big commitment, so it’s worth spending some time weighing all your options before committing to one.

Manage your handmade inventory with Linnworks

Linnworks is an ecommerce inventory and order management software that helps retailers automate inventory management processes, reduce costs, and grow their business.

We also seamlessly integrate with Etsy (and just about every other ecommerce software out there) so you can manage your shipping, quality control, and multichannel inventory processes from one convenient dashboard.

Contact one of our experts or book your free demo today!