2020 has been a rollercoaster year for online retailers with unprecedented growth in online shopping leaving sellers racing to keep up with customer demand. Alongside supply chain disruption and ongoing lockdowns around the world, businesses have struggled to get ahead of this opportunity and build future growth plans. As we emerge out of peak holiday season, there are clear opportunities for ecommerce businesses to build on the momentum of this year and set new strategies in place to drive growth and market share.
Linnworks has identified six key trends that will be key to ecommerce businesses in 2021 - these are strategies and opportunities for businesses to adapt to customer expectations, opportunities created by new technologies, and an ever-expanding range of selling channels.
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