From Prime Day to Peak Season: Turn Momentum into a Q4 Plan
Thursday, June 25th, 2026
11AM EST | 4PM BST
Live webinar presented by
Prime Day is your Q4 stress test. Here's how to read the results.
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The volume pressure of Prime Day can surface every problem in your operation: creative gaps, overselling, last-minute scrambles to rebalance stock.
Every weak point Prime Day reveals is one you can fix before peak sales season in Q4.
Join us to explore post-Prime Day learnings, data and best practices. Linnworks CMO Hilary Smith breaks down what Prime Day exposes about your operational strategy. John Aspinall (Velocity Sellers) demonstrates the value of top-tier creative, what high-volume pressure reveals about your traffic and what to learn from post-event analytics. Jessica Wright (AO2) talks promotions, pricing and key stats like how order volume compared against 2025.
RSVP and walk away with:
- Why overselling costs more than a clean “sold out” ever will
- How real-time visibility across every channel at once lets you catch stockouts before they quietly tank organic ranks and burn ad budgets on products no one can buy
- How to turn Prime Day's sales velocity into Q4 reorder points
- What actually worked on the creative side this year, from A+ content to brand stores, and how to turn those strategic insights into actionable adjustments
- How Prime day has evolved into a de facto “Q4 rehearsal” and what to learn from your operational performance in June
Fill out the form to RSVP or to get the recording if you can't make it live.
Meet our speakers
Hilary Smith
Chief Marketing Officer, Linnworks
Hilary is CMO at Linnworks, the commerce operations platform that helps sellers manage inventory, orders and fulfillment across every channel from one place. Before this she spent years at Jungle Scout, where her team lived in Amazon seller data day in and day out. She thinks a lot about why so many brands fly blind on their own numbers and what it actually takes to fix that.
John Aspinall
Chief Evangelist & Creative Director, Velocity Sellers
John is Chief Evangelist and Creative Director at Velocity Sellers, a full-service Amazon agency. He has 20 years in ecommerce and one obsession: creative that actually sells. He optimizes for click-through and conversion, not awards, and spends his days deep in A+ content, hero images and the small listing tweaks that decide whether a product converts or stalls on the page.
Jessica Wright
Chief Executive Officer, AO2 Management
Jessica is CEO of AO2 Management, a full-service Amazon agency that handles everything from PPC and creative to backend operations. She brings 15 years in ecommerce across both the brand and agency sides, and her team knows what a major sales event demands. They ran the Prime Day campaign that helped one brand pull in over $6 million in just two days.