From discovery through to purchase, buyers expect seamless journeys driven by the need for simplicity, convenience and assurance. How people shop, and where they shop, is evolving at a fast pace.
In order to provide end users with the experience, speed and efficiency they require, brands need to be agile and considered in the way they respond to this evolution.
76% of consumers say convenience is their key priority in selecting a retailer and nine in ten will prioritize using a retail site that offers a seamless experience, according to Linnworks research on the effortless economy.
In this session, we are joined by leaders from Walmart and Payoneer, as well as a leading behavioral scientist to explore the changing ways in which consumers are searching for, and interacting with, your products online. We’ll provide insight into how you can close the gap between discovery and purchase, with a focus on the importance of different platforms, their efficiency and the potential opportunity of marketplaces within your ecommerce strategy.
Ben Sharir, Director of eCommerce, The Estée Lauder Companies Inc.
Richard Shotton, Behavioral Scientist, Astroten
Matthew Smith, Director of Marketplace Strategy & Business Development – FCHW, Walmart