Working With Amazon Business Prices

Overview
Amazon Business Prices provide sellers with opportunities to sell B2B through Amazon. Buyers who are registered as a business' with Amazon will be able to take advantage of these prices. Additionally, it is possible to offer discounts to these prices based on the quantity of product ordered on either a percentage of the business price or flat rate discount.

Table of Contents

Prerequisites

Existing sellers must upgrade their account to an Amazon Business Account. 

Please Note! The Amazon Business Seller Program is currently only available in the .com, .co.uk and .de marketplaces.

General

Business Prices allow you to sell directly to other business through Amazon, with the ability to offer special rates to business customers and discounts based on the number of products ordered. Business prices added to stock items are treated in the same way as other listing prices. If Price Change has been enabled for the channel, the listing will update automatically.

Adding Business Prices to Stock Items

In order to use Amazon Business Prices, the prices must be added to your Linnworks stock items. This must be done on an individual basis so that levels of discount can be entered for bulk purchases. To add a Business Price to a stock item, do the following:

  • Search for the item in My Inventory
  • Click the SKU to open the Product Details window
  • Click Listing Descriptions
  • Click Add New
  • Add the following information to the pop-up window:
    • Source: AMAZON
    • SubSource: The SubSource name as it appears in the Channel Integration screen
    • Price: The default price offered to registered business account holders
    • Tag: This must be set to BUSINESS. Leaving this blank will offer this SKU at this price to normal Amazon customers
  • Click Add
    • These prices are not saved to the stock item until the Save button on the Product Details window is clicked

Business Prices cannot be less than the Retail Price of the base stock item. Please note that this is not the same as the listing description price.

Offering Discounts for Bulk Orders

Discounts can be offered based on the number of units bought in one of two ways, either; as a percentage discount per unit or a flat price for each unit. For instance; if a customer orders 50 or more, offer a 5% discount on the base unit price, 100 or more units; offer a 10% discount. Alternatively, if the base business price specified is £5.00/unit. Ordering 50 or more units, the base price can be specified as £4.90/unit. To apply these bulk discount rates, please do the following:

  • Navigate to the Listings Description tab of the Product Details window
  • If the SKU doesn't have a Business Price, add one as described above
  • Click the Rules button
    • The number on the button shows the number of discount levels offered for this SKU
  • The Business Price can be changed by altering the value in the first textbox
  • Select the Discount Type in the following text box
    • It is only possible to offer 1 type of discount per SKU
    • Fixed Price: The flat rate per unit for this order quantity
    • Percent Discount: The percentage discount from the base business price per unit for this order quantity
  • Click Add New
    • Add the lowest purchase level to offer this discount
    • The To Quantity is calculated automatically
    • Add the price in the last cell. This must be less than the standard Business Price
  • Further discount levels can be added by clicking Add New
  • Discount levels can be removed by selecting the relevant line and then clicking Delete Selected
  • Click Save
    • As with adding Business Prices without discounts, the data will not be saved until the Save button is clicked on the Product Details window

Adding Business Prices to Listings

When an SKU has a Business Price added to the stock item, it will be added by default when creating a new listing template. This can be altered by clicking the displayed price, which will display the Business Pricing Rules window as described above.

If a price has not been added when you come to list a product, it can be added to the template. A link titled add will be displayed in the Business Price column.

Existing listings can be updated by opening the listing template and adding a Business Price as described above. This will be applied to the listing when the template is updated. In order to access a template for a listing, please do the following:

  • Ensure that the inventory view has a column for the relevant Amazon channel
  • Search for the relevant SKU
  • Right Click the Amazon column and select Edit Amazon Listings or create a new listing using the Create listing On Amazon option
  • If a Business Price has already been added to the SKU, it will appear in the Business Price column
  • If there is no business price set, it can be added by clicking Add on the relevant template row
    • This will add the new Business Price to the stock item
    • A new window will open. For details of about how to use this window, please see the Offering Discounts for Bulk Orders section above
  • Once a business price is set, it will be applied when the product is listed. For more information on listing to Amazon through Linnworks, please see this guide

The rest of this document deals with how Linnworks interacts with Amazon's Tax Calculation Service. 

Default Product Tax Code

Further guidance will be given on setting a Default Product Tax Code when the functionality is closer to release

Product Specific Tax Codes

The tax code used for an individual product can be specified, which will override the default tax code. To use a product-specific code, please do the following:

  • On each product you wish to use a specific tax code, add an extended property in the format:
Name Value Type
MyTaxCode Value* Attribute

*Please contact Amazon for acceptable values 

  • Add Product Tax Code as an attribute in a configurator
    • Either create or open the configurator you wish to add Product Tax Code to by navigating to Settings > Amazon Configurators
    • Click the Attributes button
    • Search the bottom section of the Attributes window for Product Tax Code and click the button
    • In the upper section of the window assign a value to the Product Tax Code
      • Assign a default value if all items listed with this configurator will use the same Tax Code
      • If products will be using different Tax Codes, give the name of the extended property used to assign tax codes to your stock items