Listing to the Amazon Catalog

Amazon keep a curated directory of products called the Amazon catalog. If the product you are selling is already listed in the catalog, then you can sell the product without having to create a new listing from scratch.

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The Amazon catalog is a repository of items that other sellers have already listed on Amazon. This helps limit the amount of duplicated listings on Amazon, making it much easier for both the buyer and a seller to find a specific item.

If you are selling an item that is already on the catalog you can add yourself as a seller of that item. All Linnworks needs to do is upload your stock level, price and shipping details to the listing.

Listing to the Amazon catalog is quick and easy, as you don't have to hold all the product information yourself. Someone else has already listed the product for you, you just have to let the buyers know that you're selling it.

 Listing a Single Item

Listing a single item to the Amazon catalog in can be done directly from the My Inventory screen, without the need for a configurator.

  1. Go to Inventory > My Inventory
  2. Make sure you are using View that displays your Amazon channel as a column
  3. Search for the item you want to list, and right click in the Amazon channel's column  
  4. Select Add to Catalog, and choose Without Configurator  

This will open the Product Look Up screen. On this screen you can search the Amazon Catalog for a listing that matched the stock item. It can do this in 2 ways:

  • Searching using the stock item's' title (automatically taken from the stock item)  
  • Searching using the stock item's barcode (as either an EAN, UPC or ASIN number)  

You can also narrow down the search by selecting an Amazon category before searching  

Once you have searched the catalog, multiple results may be found. To list your item against one of the results, tick the checkbox in the List column. Then, you can set a SKU and price for the listing. Linnworks will take the stock item's SKU and Amazon specific listing price by default.  

You can list the same item against multiple catalog listings at once by checking the List box multiple times.

Once you have decided what products to list against, use the bottom section of the screen to set your listing settings.

  • Condition Type: The condition of the item that's being sold
  • Condition Note: A free text field where you can describe the condition of the item in more detail
  • Fulfillment Center: confirm if you are shipping the item yourself, or via an Amazon fulfilment center
  • Ship Internationally: Confirm where in the world you ship to
  • Shipping Merchant Group Name: If you have opted to use Merchant Shipping Groups, then you can enter the name of the policy you wish to apply here. Please note that these need to be configured on Amazon's Seller Central, Linnworks will just submit the name of the group to Amazon

Once you are happy with the listings you have selected, and the settings you have configured, click the List button  

You can list a single item with a configurator. Doing so will pre-populate any settings that have already been added to the configurator, and will allow you to match using a specified product identifier.

Listing in Bulk with a Configurator

If you have multiple items that you want to list to the Amazon catalog at the same time, you can do so in bulk using a configurator

Creating an Amazon Catalog Configurator

In order to list in bulk to the Amazon catalog, you will need to create a configurator. This is so that you can save particular listing settings in one place to be used by all your listings, rather than specifying them one by one for each item.

Follow this link for a guide explaining how to create an Amazon Configurator

Once you have created your configurator, you will have to tell Linnworks where on the item you have stored it's Product Identifier.

An identifier is needed to list to the Amazon catalog in bulk. This is either an EAN or UPC barcode or an ASIN. It is highly recommended that you use the products ASIN as it's identifier as an extended property, as it is more likely to find a match.

To set up a configurator to work with a product identifier

  1. On the configurator, open the Attributes screen  
  2. Find the Standard Product ID (Type) attribute and set it's default value to the type of attribute you are using. If you are using different ID types for different items, then you will have to store this type as an extended property, and map the attribute instead  
  3. Find the attribute called Standard Product ID (Value) and in the Extended Property column, choose the extended property (or stock item field) that you have saved the identifier to (in this example, the extended property has been called 'ASIN')  

Listing Items in Bulk

Now that you have a configurator set up to use a product identifier, you can begin to list your items in bulk using that configurator

  1. Go to Inventory > My inventory
  2. Make sure you are using View that displays your Amazon channel as a column
  3. Select the items you want to list and right click in the Amazon channel's column  
  4. Select Create Listings on Amazon, and select your configurator, this will open the Amazon Templates screen  
  5. On the Amazon templates screen select all the items that you want to list to the Amazon catalog, and click the Match button  
  6. If Linnworks finds a single match for the item, you can click To Catalog  
  7. To action all your listing in bulk, select them all and click the Process button  

What happens if Linnworks doesn't find a single match?

  1. If Linnworks finds multiple matches, clicking To Catalog (or Process) will only list to the first match Linnworks found. If you wan't to view/list the other matched listings, click the downwards arrow, and open the Product Look Up screen to process the listing manually.
  2. If Linnworks can't find any matches using the product's identifier, you can either create the listing as a standard listing or click the downwards arrow to open the Product Look Up screen to search the catalog manually