Press Release

Linnworks Appoints Monica Sullivan as Chief Marketing Officer

Monica Sullivan

Industry veteran will lead marketing initiatives to support the company’s global growth and strategic positioning.

[Austin, TX, Nov. 1, 2022] -- Linnworks, a leading ecommerce enablement software and order management systems (OMS) provider, is excited to announce that Monica Sullivan has joined the company as Chief Marketing Officer (CMO). Sullivan is a veteran marketing leader with extensive experience driving business success through customer-centric marketing strategies in high-growth organizations. Reporting directly to Callum Campbell, CEO of Linnworks, Sullivan will serve on the Linnworks leadership team.

As Linnworks CMO, Sullivan will lead brand marketing, product marketing and demand generation initiatives. She will be responsible for developing and executing strategies that build Linnworks’ position as a leading solution for ecommerce enablement and OMS.

“Monica is a talented and strong business leader with a proven track record of driving growth at industry-leading companies,” said Campbell. “Her experience in building and inspiring teams will be critical as Linnworks continues its mission of empowering businesses to drive growth and boost their brand success. We couldn’t be more excited to have Monica as part of our team.”

Sullivan has over 20 years of marketing experience with various senior management positions leading brand growth and integrated marketing strategies. Most recently, she served as the CMO of DemandScience, a leader in global B2B data.

“I am thrilled to be joining the team at Linnworks,” said Sullivan. “I believe Linnworks has an incredible opportunity to help our retail customers be more successful by modernizing and automating the ways they meet consumers’ high expectations for frictionless shopping and delivery experiences.”

Sullivan earned her MBA from Boston University and B.A. from the University of New Hampshire. She is a member of the CMO Council. 

About Linnworks

Linnworks connects modern retailers with their customers around the world through software designed for the effortless economy. Manage your multichannel listings, orders, inventory, and fulfillment from a single platform, easily accessing insights across all of your sales channels and operations. For more information, please visit

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