While most sellers are familiar with both brands, each company continues to find new ways to innovate and provide new opportunities for merchants. It’s no secret that Amazon has evolved far from its beginnings as an online bookstore to become the most-visited virtual marketplace. Amazon Prime alone has over 200 million members, which doesn’t include Amazon shoppers who don’t have a Prime account.
However, Walmart’s is quickly emerging as an industry leader. One report even estimates that Walmart could surpass Amazon in the coming years should Walmart sustain its growth rate.