Reach 120 million+ new customers

with the Walmart and Linnworks integration.

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Sustainably making the benefits of sport accessible to the many.

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A computer showing the Decathlon application in the Linnworks integrations store

Decathlon Integration

Decathlon makes access and enjoyment to sport possible.

Covering sports users’ needs for over 70 sports. Decathlon combine the strength of inhouse brands and partner brands to offer sports users the best technical sports pricings across the UK and Europe.

  • 30 Million yearly unique visitors
  • 3 Million+ quantities & 1 Million+ parcels shipped
  • Integrated in a future proof omnichannel strategy
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By invitation only

Discover if your business is eligible to join one of the leading sports marketplaces in Europe.

Benefit from Decathlon’s great brand reputation and trust with a smooth, simple start thanks to the Linnworks integration options.

Grow your business

  • Sell everywhere your customers are
  • Scale up quickly with multi-channel capability
  • Increase customer satisfaction even as your business expands

Automate your operations

  • Integrate your commerce technologies into one central system
  • Connect multiple channels into a single selling and fulfilment process
  • Sync and update your operations across dozens of marketplaces automatically

Be in control

  • Have full visibility over your business data and information
  • Get immediate insights into your business performance from your dashboard
  • Make data-driven decisions quickly to maximise your revenue

Better products

  • The best brands
  • Complementary
  • Innovative
  • Technical
  • Local/International

Better people

  • Improve the health of the world with more sports

Better planet

  • Local production
  • Circular economy
  • Eco-conceived

Fair price

  • Fair commissions
  • Value for customers
  • Support the local economy

Linnworks and Decathlon

Marketplaces offer a quick route to wider domestic and international reach to allow retailers to scale at pace.

The key to success may depend on choosing the right marketplace on which to list your products. Decathlon allows you to sell your sporting goods into additional countries with minimal logistical effort.

Linnworks connects, manages and automates commerce operations, powering businesses to sell wherever their customers are and capture every revenue opportunity. This means that once your business decides to start selling on a new marketplace you can be up and running in no time at all.

The Linnworks integration with Decathlon is now listed on the Linnworks Application Store. Providing our customer base with an even greater choice of channels and access to one of the fastest growing marketplaces in the UK.

"Our growth is definitely faster because we have better control of our data and better control of our sales channels and pricing. We know what's going on and we have the time to think strategically about our future moves."

Richard Goss






"We achieved our multimillion-dollar revenue target in the first year. We simply couldn’t have achieved this with our old system. Linnworks has been absolutely critical to our international growth."

Richard Moore




Source BMX

Source BMX

“The care and the ability to understand issues is first class with Linnworks. Every interaction has been intelligent, understandable and accurate. It’s exactly what we needed.”

Jack Bailey


Operations Manager




Resource hub

Get the knowledge you need to expand your business.

Now commerce connects

Find out how Linnworks can help grow your business.

Speak to us to find out how Linnworks can connect and automate your commerce operations so you can capture every revenue opportunity.

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