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Linnworks integrates with Allegro to allow merchants access to Poland’s most loved marketplace.

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Linnworks now integrates with Allegro, the most popular shopping platform in Poland and one of the largest ecommerce websites in Europe. The Allegro Linnworks channel integration allows businesses to connect the Allegro marketplace with their Linnworks account to manage orders and inventory from one place. The integration lets users download new orders and then process them in Linnworks which will automatically dispatch those orders on the channel. 

A localized approach to cross border growth.

Allegro is the biggest online marketplace in Poland that enjoys 40% share of the total ecommerce market with more than 20m customers. 90% of these customers shop on Allegro at least once a month and with over 200 million offers and 128,000 sellers from around the world, it’s easy to see why. 

Businesses who opt to stick to the traditional marketplaces may be missing out on a huge growth opportunity but not taking a localized approach to their marketplace strategy. Indeed this trend is being seen across a number of European markets with marketplaces like Zalando, Cdiscount, Fnac and Bol all performing strongly in their domestic markets. These localized marketplaces all come with a range of promotional events to help boost sales at certain times of the year.

Adding localized marketplaces to your sales channel strategy can help you scale quickly. High volumes of traffic are generated through marketplaces because consumers can explore a large variety of products from multiple brands. Marketplaces are convenient as they allow consumers to shop price, fastest delivery, and read reviews from one central location. 

Convenience over experience.

A retail presence is no longer just confined to a website, a physical store, or a combination of both. From marketplace to mobile, social commerce to social interactions, it’s vital that retailers implement a Total Commerce strategy that covers a much wider range of online environments and shopping behaviors and that prioritized convenience over the experience of going into a physical store.

Retailers today need to be available to their customers on whatever channel those potential customers are using to browse at the time or upon which they prefer to shop, and the retailers need to be able to access those multiple commerce environments simultaneously. 

The key to success may depend on choosing the right marketplace on which to list your products. Allegro allows you to sell into additional countries with minimal logistical effort.

Depending on your shipping and warehousing options, it can be as simple as listing your products on additional country sites and adding international shipping and payment options.

As a key sales channel, Allegro offers retailers flexibility and visibility: 

  • 10th most visited e-commerce worldwide
  • No fees for listing items in almost all categories
  • The most popular product search engine in Poland (IRCenter, 2020)
  • 125,000 professional merchants
  • 20 million customers each month (Gemius 2020)

Helping online sellers reach shoppers on Allegro.

Marketplaces offer a quick route to wider domestic and international reach to allow retailers to scale at pace.

The key to success may depend on choosing the right marketplace on which to list your products. Allegro allows you to sell into additional countries with minimal logistical effort. Depending on your shipping and warehousing options, it can be as simple as listing your products on additional country sites and adding international shipping and payment options.

Linnworks connects, manages and automates commerce operations, powering businesses to sell wherever their customers are and capture every revenue opportunity. This means that once your business decides to start selling on a new marketplace you can be up and running in no time at all.

Find out more about the Allegro Linnworks integration.

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