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eBay sellers can use a number of Seller Hub Promotions to offer great prices, increase sales velocity and close the deal, according to Berengere Chaintreau-Fuchs, head of product marketing at eBay UK.
She presented an eBay Seller Hub promotion workshop at the Linn Academy 2020. In the session she told delegates that promotions such as Multibuy offers could see an increase of up to 10% in additional sales, while 30% of watchers can be converted to buyers when using the Offers to Buyers tool.
But she also stressed that while such deals can be used to drive sales customers were also looking for value beyond price alone. “For example, a great price will be amplified with great service – such as delivery, a great returns policy and so on.”
She said buyers had three clear requirements when shopping on eBay. They want the process to be simple and clear; they want to feel like a winner, and they want to find a hidden gem.
Buyers have three clear requirements when shopping on eBay
She outlined the Seller Hub promotions eBay sellers can use to achieve this. They include multibuy; order discount (threshold); sale event; offer to buyer and order discount (quantity). She also outlined which promotions tend to suit which price points as well as revealing that eBay will be providing further guidance communication to sellers to explain which promotional tools will work best for their inventory.
But more changes have already been introduced over the summer or are coming in the next quarter, she said. These include more automation for Offers to Buyers; a ‘great price’ badge for trusted sellers and dependent on several factors, as well as the standard shop front on the native app.
“Promotions are driving sales and velocity. There are a number of tools to help you choose the right promotion and help you review and optimise your promotion,” she said. “Today is the right time to start to plan your promotion strategy before peak in Q4.”
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