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A Complete List Of eCommerce Events Across Europe (2020).

Written by:

Emily Ralston

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There’s no denying that there are plenty of eCommerce conferences to choose from, but I’m sure you’ll agree that finding all of the necessary information to justify attending can be a time-consuming task.

Time that you probably don’t have.

That said, eCommerce events are often well worth the investment, with many providing actionable advice and proven best practices that you can apply to your own business, invaluable opportunities to connect with other online sellers - and perhaps more importantly - the chance to learn from some of the industry's leading retailers and eCommerce experts.

But the question is, how do you know which event is best for your business goals?

To help you as best as we can, we’ve updated our list to a brand new complete list of eCommerce events for 2020, including dates, prices and an overview of what you can expect, so you don’t have to spend hours on research.

If you're looking for a specific month, you can jump to your choice below:

January, February, March, April,May, June, July, September, October, November.

Alternatively, you can jump straight to your country of choice below: 

UK, Germany,SpainNetherlands, France,Czech Republic, AustriaDenmark, Italy, SwitzerlandLithuania, Greece.

Let's dive in. 


1.  Amazon Sales Kongress

  • When:14th and 15th January 2020
  • Where:Germany 
  • Tickets:From €1,250 

Based in Berlin, Germany, this Amazon event is specifically targeted at sellers that are looking to grow on

So, what can you expect?

20 expert speakers are due for the two-day event, each sharing their best practices for growing your business on the world’s most competitive platform. This is also ideal for eCommerce businesses who wish to learn about the values of selling in Germany.  

2. Webwinkel Vakdagen 

  • When:29th - 30th January 2020
  • Where:Netherlands
  • Tickets:From FREE

An eCommerce conference focused on digital commerce.

If you’re looking for a retail event to attend and want to keep pace with your customer’s ever-evolving expectations, Webwinkel Vakdagen could be one to consider.

In fact, the event hosted over 13,000 visitors and 270 exhibitors in 2019, not to mention more than 200 lectures and keynotes, demonstrating just how vast the conference is.

3. AI Masters

  • When:Date TBC
  • Where:Berlin, Germany
  • Tickets:From €199

Another Berlin-hosted conference worth attending is AI Masters.

Currently in its third year, with hundreds of visitors and numerous international speakers sharing their insights into the growing world of artificial intelligence, virtual reality and machine learning, AI Masters is a great eCommerce event for learning how to capitalise on these trends as an online seller. The date is yet to be released. 

4. Future of Retail & eCommerce

  • When:30th January 2020 
  • Where:Paris, France
  • Tickets:From €600

Set in the heart of Paris, this conference will see 600 retailers gather to hear best practices on a number of topics and trends for 2020. 

But what topics will it cover?

If you’re considering attending this eCommerce event, you can expect to hear about everything from marketing, to experience and customer relations, from the supply chain, to the animation of the point of sale.

5. Savant eCommerce

  • When:January & March 2020
  • Where:Barcelona, Berlin, Amsterdam
  • Tickets:€699

This event covers the ever-growing digital ecosystem that is eCommerce. The topics covered in this conference will allow online sellers to stay relevant and competitive.

Savant events cover more eCommerce events across Europe. With more conferences in Barcelona, Berlin and Amsterdam.


6. The Delivery Conference (TDC)

  • When:4th February 2020 
  • Where:London, UK
  • Tickets:FREE

Interested in the future of eCommerce delivery? This is the conference to attend.

But what exactly can you expect?

Hosted by Metapack, this one-day conference will cover a range of topics, each designed to help you keep up with the demands of consumers in 2019.

More specifically, you can expect six keynote presentations and talks across some distinct streams, including eCommerce, the customer experience , logistics and carriers as well as technology. 

7. Omnichannel Futures Conference 

  • When:5th February 2020
  • Where:London, UK
  • Tickets:£250

Packed with advice on how to implement a profitable multi-channel eCommerce strategy, Omnichannel Futures Conference 2020 is well worth a visit if you’re looking for keynotes and workshops that will outline the steps needed to scale your business.

8. LOCA Conference

  • When:6th - 7th February 2020
  • Where:Germany 
  • Tickets:From €130 

Whether you’re looking to learn more about geo-marketing, checkout and cashier-free payments, beacon technology or any other type of location-based technology, Loca Conference covers some of the key topics at the forefront of retail innovation.

9. Etailing Summit 

  • When:11th February 2020
  • Where:London, UK
  • Tickets:Invite only

This one-day event is for senior eCommerce professionals only, who want to grow at a high level. Delegates can meet with innovative and competitive suppliers to the industry. The other event will be held in July, and both events held at the Hilton London Canary Wharf hotel.

10. Digital Food and Beverage EU 

  • When:11th February 2020 
  • Where:London, UK
  • Tickets:£799

For eCommerce professionals in the food and drink industry, this is for you. With keynotes and actionable tips, Digital Food and Beverage EU is designed to help you to grow your business and better serve consumers. 

11. eCommerce Expo Berlin

  • When:13th February 2020
  • Where:Germany
  • Tickets:FREE

With talks covering everything from data intelligence to email marketing, right through to Amazon advertising and US sales tax, eCommerce Expo Berlin really is one worth attending.

In fact, with ample networking areas and four interactive stages which will see educational speakers share their thoughts and strategies for the coming year, this German eCommerce event is suited for retailers of all sizes.

12. Net & Work

  • When:Date TBC
  • Where:Location TBC
  • Tickets TBC

With a focus on shop systems & tools, logistics, marketplaces and payment best practices, Net & Work is an eCommerce conference covering all aspects of online retail. 

13. Digital Future Congress 

  • When:18th April 2020 
  • Where:Frankfurt, Germany 
  • Tickets:From €19

Digital Futures conference focuses on the future of digitalisation among industries such as fashion, food and drink, automotive, logistics, services and trade. So, whatever it is you sell online, there will be exhibitors and talks to learn from.  

14. 2nd Annual Global eCommerce Forum & Expo

  • When:20th February 2020
  • Where:Prague
  • Tickets:From €699

This event covers the various challenges and changes within eCommerce, including those around online marketplaces, website security, VAT and B2B platforms.

15. Moda UK

  • When:23rd - 25th  February 2020
  • Where:NEC Birmingham
  • Tickets:FREE

Moda UK is one of the leading European eCommerce conferences for fashion and accessory retailers.

In fact, the three-day conference will showcase upcoming trends, key retail content, catwalk shows of the seasonal collections, and social events. There are also a series of retail-focused workshops tailored to the needs of independent retailers, however do note that they get booked up early.

16. eTail Connect Spring

  • When:25th - 26th February 2020 
  • Where:London, UK
  • Tickets:Invite only

This invitation-only gathering is a collaborative event for eCommerce business owners looking to share ideas and solutions.

With attendees facing similar challenges with their eCommerce leadership roles, it is focused on high-level strategic content, offering interactive workshops and intimate roundtables.

Keep in mind that you can request an invitation by contacting their team.


17.China Connect

  • When:4th - 5th March 2020 
  • Where:Paris, France
  • Tickets:From €580

As Europe’s only eCommerce conference focused solely on the Chinese market, China Connect really is an event to set your sights on if you’re looking to expand in this country.

In fact, the event itself welcomes 700 professionals from 20 countries, with the purpose of educating attendees on how to succeed in China’s unique and ever-evolving digital market.

By attending China Connect, you will also have the chance to connect with some of the most sought-after marketers in China and perhaps more importantly, explore new business opportunities.

18. eTail Germany

  • When:9th - 11th March 2020
  • Where:Germany
  • Tickets:Invite only

Packed with key notes, case studies and networking opportunities, eTail Germany promises to leave you with strategic takeaways that will help you cut through the noise and deliver a seamless and personalised online shopping experience.

19. Internet World Expo

  • When:10th - 11th March 2020 
  • Where:Germany
  • Tickets:From €39

Internet World Expo is said to be Europe's leading eCommerce exhibition, covering the industry’s latest trends and technologies across various categories such as multi-channel, online marketing, logistics, software, e-payment, usability and social media.

20.Amazon World Convention

  • When:10th - 11th March 2020 
  • Where:Munich, Germany
  • Tickets:TBC

As a dedicated Amazon conference, Amazon World Convention is ideal for any retailer looking to get more from the marketplace.

In fact, this particular Amazon event is the largest in Europe, with over 17,000 sellers in attendance.

Packed with valuable content and insights on how you can secure more visitors and higher conversions, this really is worth adding to your calendar!

For a list of Amazon specific events, take a look at this.

21. Elite Business Live

  • When:9th - 10th March 2020
  • Where:London, UK
  • Tickets:From £92

Hosting 1,000+ business leaders and successful entrepreneurs, the business event of 2020 will be packed with interactive panel sessions, insightful speakers and seminars to elevate your brand, generate leads and build a strong network and support system. 

22. LogiMAT

  • When:10th -12th March 2020 
  • Where:Germany
  • Tickets:From €28

For eCommerce empires that need a strategy for warehouse management and logistics for 2020, this is the conference for you.

23. Marketing Show North

  • When:11th - 13th March 2020 
  • Where:Manchester, UK
  • Tickets:FREE

This event is run by Digital City Festival, the same umbrella as eCommerce Show North. This marketing-focused event based in Manchester, will cover all aspects of growth, technology and innovation through marketing best practices. It’s a huge area that will take your eCommerce business to scale. 

24. European Seller Conference

  • When:March 12th - 13th 2020 
  • Where:Prague
  • Tickets:From €399

European Seller Conference 2019 is another Amazon conference for sellers looking to learn more about private label selling and FBA.

The speakers will cover strategies and tactics about selling physical products on Amazon marketplaces across Europe and the US. With that in mind, if you’re looking for Amazon training and more specifically invaluable Amazon growth hacks, then this is an event worth attending. 

25. Amazon Sellers Conference

  • When:13th March 2020 
  • Where:Manchester 
  • Tickets:From FREE 

The event is perfect for anyone who is either already trading on Amazon or thinking of doing so. More specifically, it will cover everything from FBA to international expansion, while further sharing in-depth advice on Amazon PPC and analytics. 

26. Digital Leadership Forum

  • When:16th - 17th March 2020 
  • Where:Vienna, Austria
  • Tickets:From €590

Held over two days, Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organisations.

More specifically, attendees will be able to learn a wide range of topics, covering everything from chatbots, marketing automation, right through to marketing with psychographic profiles.

27. eShow Barcelona

  • When:Date TBC
  • Where:Barcelona, Spain 
  • Tickets:TBC

This conference explores digital marketing, but with an eCommerce focus. It’s goal is to help businesses succeed in the most innovative and technically advanced times in eCommerce.

28. Northern Business Expo

  • When:17th - 18th March 2020 
  • Where:Manchester, UK
  • Tickets:FREE

The Northern Business Exhibition takes place in Manchester and brings together thousands of professionals each year, making it the largest business show in the North of England.

The event is targeting anyone starting or growing a business and promises to offer invaluable advice and best practices across 80 completely free to attend seminars and workshops.

29. Search Marketing Expo 

  • When:18th - 19th March 2020 
  • Where:Munich, Germany 
  • Tickets:From €240

This event provides a deep dive into SEO and SEM tactics, tackling the search marketing challenges faced by many store owners. 

That’s not all though.

The conference is also packed with new ideas designed to help you dominate the search engines. Keep in mind that only some of the sessions will be in English, but it can be translated into English with a headset using your phone.

30.1-1 Retail eCommerce 

  • When:17th - 19th March 2020
  • Where:Monaco, France
  • Tickets:Invite only. 

Offering three days of educational content and networking opportunities, 1-1 Retail eCommerce is the place to go for all things eCommerce.

31. Home Delivery Europe 2020 

  • When:19th - 20th March 2020
  • Where:Amsterdam 
  • Tickets:FREE

This two-day conference covers all things delivery. It is in its first year in Europe after exhibiting in the USA for seven years, and covers topics such as Parcel Heavy Goods, Grocery Data & Analytics, Urban Logistics, Cross Border and more.

32. Post and Parcel Europe

  • When:23rd - 24th March 2020 
  • Where:Copenhagen, Denmark
  • Tickets:TBC

With a focus on the challenges of cross-border delivery, sustainability, customer expectations and technological innovations, Post & Parcel Europe is a notable eCommerce logistics events in Spain.

The eCommerce event itself specifically comprises two forums:The Innovation in Operations day and the Post & Parcel Europe Summit, and sees over 250 attendees and 50 speakers come together to discuss the evolving world of delivery.

33. UK eCommerce Awards

  • When:Wednesday 25th March 2020
  • Where:London, UK
  • Tickets:Invite Only

The eCommerce awards celebrate the best in eCommerce and online retailing across the UK.

In fact, the show recognises successful businesses no matter the size. You can view the full list of categories here.

34. Digital Sales Summit 2020

  • When:26th March 2020 
  • Where:Hannover, Germany
  • Tickets:TBC

With each session focused on either practical knowledge, a success story or general eCommerce insights, there’s tons of value here and the line-up of speakers is said to be the best to date.

35.Retail Week Live 2019

  • When:25th - 26th March 2020
  • Tickets:From £550

Set over two days, Retail Week Live is a core event in the eCommerce calendar, giving online sellers the tools and advice to prepare for success in 2019.

Topics you can expect to see covered will include preparing for the next generation of consumers, social engagement, reinventing your brand and sustainability.

36.Retail Forum 2019

  • When:31st March 2020 
  • Where:Spain
  • Tickets:TBC

Retail Forum will be covering trends, strategies and technologies at the forefront of retail innovation, gather 1500 members of the eCommerce community together, so it will also provide fantastic networking opportunities.


37.Internet Retailing Expo

  • When:1st - 2nd April 2020
  • Where:Birmingham, UK
  • Tickets:FREE

As the UK’s largest dedicated multi-channel eCommerce event, Internet Retailing Expo (IRX) is one to consider.

Held over two days, the event comprises a free-to-attend conference, hands-on workshops, expert clinics and an exhibition area to meet eCommerce suppliers.

38. eDelivery Expo

  • When:1st - 2nd April 2020 
  • Where:Birmingham, UK
  • Tickets:FREE

This delivery event runs in parallel with Internet Retailing Expo and will equip you with the tools and knowledge needed to strategise for 2019 and beyond.

39. D3Con 

  • When:1st April 2020 
  • Where:Hamburg, Germany
  • Tickets:From €519

If your business is ready to go to the next level with advertising and PR, this event will cover this in depth. The conference covers all aspects of digital advertising and past keynote speakers include companies like Nestle, Coca Cola, Swarovski and Facebook. 

40. The Hampshire Business Expo

  • When:8th April 2020 
  • Where:Hampshire, UK
  • Tickets:FREE

For any business local to the Hampshire area, this is the perfect opportunity to network with other local business people.

41. Brighton SEO

  • When:16th - 17th April 2020 
  • Where:Brighton, UK
  • Tickets:From £150

Despite not being an eCommerce specific event, the twice-yearly BrightonSEO event covers all things SEO, content marketing and analytics, helping you to create a marketing plan that drives website traffic to your online store.

42. E-Pack Europe

  • When:21st - 23rd April 2020
  • Where:Amsterdam
  • Tickets:From €949

Covering all things packaging, E-Pack Europe is an eCommerce event worth attending if you’re looking for unmissable insights into the future of packaging.

More specifically, you will have the opportunity to share your experience and learn from other retailers, receive feedback during the dedicated networking sessions and learn best practices for dealing with the challenges that arise in your packaging supply chain.

43. Atomicon

  • When:28th April 2020 
  • Where:Newcastle, UK
  • Tickets:From £570

Atomicon is a one-day digital marketing conference, focused on helping attendees create a strategy that drives sales.

In fact, topics will include live video, social media strategy, webinars, Facebook ads, guidance on how to sell online products, video marketing, messenger bots, content ideas generation and the all important sales tactics.

Although not an eCommerce specific event, the conference will certainly help you prepare a plan for boosting visibility and maximising sales.

44.World Retail Congress

  • When:28th April - 1st May 2020
  • Where:Rome, Italy
  • Tickets:€1995

Focused around the theme of High Velocity, World Retail Congress will explore the new “Relevance Agenda”. After all, being relevant to your consumers wherever they are in the world, in the

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